OMD - RNLI - Float to Live
£
Benchmarking
This shows the overall appeal, as a percentile, benchmarked against the category.
- United Kingdom Female 16-24
- United Kingdom Female 25-34
- United Kingdom Male 16-24
- United Kingdom Male 25-34
Benchmarking - by demographic
This shows the demographic appeal, as a percentile, benchmarked against the category.
GB Male 16-24
GB Male 25-34
GB Female 16-24
GB Female 25-34
Engagement
This graph shows you the average engagement of the reviewers during each second of the trailer. The grey bars show how much consensus of opinion there was second by second. Larger bars indicate stronger consensus. Click on any point on the line to view the corresponding point in the video.
Engagement Demographic
This graphs shows the engagement by demographic.
Distribution Of Ratings
This shows you how each of the ratings from the reviewers were spread over the 0-10 range. Comparing the overall shape of this graph between genders can tell you a lot about where this trailer is resonating most strongly.
Word Cloud & Review Search
This highlights the most commonly mentioned words in the reviews. Just click on any word to see the underlying comments from the reviewers that relate to that word.
Review |
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i didnt really know what the advert was untill the end. |
it was informative but i dont think it will be something that someone will remember and pass on. |
I also though it was a bit ery and if i saw this on tv i would change the channel |
I wasn't sure what this advert was about at first and thought it might be somehow advertising bottled water but as i realised what the advert was promoting i like it a lot more and realised it was a very simple and powerful way to send a message that people would remember. |
while it is a distressing advert i find it memorable and therefore its very effective. |
didnt like this advert very creepy and i didnt know what it was about untill the end . |
if i saw this on tv i would change the channel also and i would think that it would effect the younger generation as it could be seen as scary. |
It's a very attention grabbing, atmosphereic advert. |
It isn't a happy or pleasing thing to watch, but it succeeds in delivering important information in a no-nonsense manner. |
I spent the entirity of the ad wondering what was being advertised, expecting it to be a gimic for something else. |
It definitely evoked an emotional response from me. |
I thought that this advert was very impressive and effective. |
It is straight to the point, clear with the information it is delivering and does have any cheesy gimmicks that a lot of adverts rely on. |
The actors in the film were very good and believable and none of the acting was false or hammy. |
The initial shock of seeing someone drowning grabs your attention and leave you intrigued about what will happen next and listen to the narrator's every word to try and work out what is being advertised - this is really clever because it both ensures you watch the entire advert and also ensures that you definitely hear, absorb and take on the message and the lesson that's being taught. |
was extremely scary to watch and made me feel very anxious. |
quite distressing especially someone who has a fear of drowning. |
however this strategy was beneficial because its really thought provoking and makes you really think. |
sometimes adverts have to be like this in order to convey a message; especially a message as strong and important as this one. |
well that really hits home, very dramatic, but it gets the point across. |
the breathing underwater and the panic on peoples faces were unsettling, it looked so realistic. |
the advertisement definitely makes an impression and an impact on the viewers. |
This advert was extremely informative. |
The performance of the actors highlighted the information the narrator was expressing. |
The serious tone of the narrators voice was extremely effective in this advert as it immediately engaged the audience and grabbed their attention as it made them feel that what he was saying is important. |
It was an informative advert and it did a good job of keeping people invested. |
The actors were realistic and captured the emotions surrounding drowning well. |
The advert was emotive and, overall, made me feel sad as I thought of the people who hadn't known this information and died |
This shows the impact of the progress on drowning. |
It shows others how quick and fast it can take someones life. |
This ad helps people to stay safe. |
The storyline speaks to everyone and is something that happens quite commonly. |
It is easy to watch and gets the point across, its easy to understand and will make people want to give money/buy the product however it needed to be clearer about what it is trying to get out of the video. |
Overall, I think the setting and concept of the commercial is very informative as it expresses a very serious matter - cold water drowning. |
Because the commercial shows actual people experiencing the matter of the advert, it gives an insight into what the company is trying to prevent(deaths by drowning)/advertise. |
Also, the actors did an amazing job, making everything believable and showcasing the point of the advert. |
Arresting storyline and well styled with the crowds of people in the open ocean trying to float to survive. |
Very realistic water setting and humans in normal dress. |
Quite shocking to see people struggling to fight to the surface of the water but luckily there is a good simple message at the end and no death and it isn't too morbid as a whole. |
Helpful message conveyed very well in a manner that is eye catching and memorable for all viewers. |
Actors all great. |
It was a good advert, the cinematography was effective, it grasped my attention and the visuals were engaging. |
It was able to successfully give a sense of urgency and interest to the user from the beginning and successfully maintained this throughout. |
It is a very impactful advert. |
However, I think the PSA is quite forceful. |
I think this should be taught at schools and reminded on beaches. |
The advert would be switched off or get a bad reaction at the cinema |
I though this advertisement was really effective and it grabbed the viewers attention from the very start. |
It had a good storyline, at the start it showed the actors struggling and drowning and then when the actors start to float they were safe. |
I also really liked how it zoomed out at the end to show all the actors floating I though that was really effective. |
All the actors played their role really well as you could tell by their facial expressions how scary drowning can be. |
The man that was speaking throughout the whole ad had quite a monotone voice but that showed how serious this ad was. |
The background music wasn't much but again it was effective for this type of ad. |
Also the slogan at the end "Float to Live" is very effective and something you will remember. |
I think it's a good advert to get people's attention to an important subject. |
I think the visuals explain it well and draw in the viewer. |
It is a well done advert to educate people about safety techniques and as it's so visual it would probably stick with people. |
Very informative. |
Interesting video to watch, gives information people may not have known that could save lives. |
I liked the whole concept of the video as if it was in a real life situation. |
I think overall it is a good video. |
I liked it, very intense, grasps the audiences attention and it also has a good message. |
However, it is a bit ambiguous at first. |
And the use of colours and sound match well with the theme of the commercial. |
Very unique. |
Although some of the images throughout were slightly shocking, I did feel that they matched the message the advert was trying to get across, and thus worked well in the context. |
It was a very simple advert yet I felt that is all that is needed for this kind of advert, as simplicity means it is more likely to be memorable. |
I felt this advert was very effective in showing its audience what it was advertising. |
It managed to shock me at some points which is what i feel was the affect this was supposed to have and give. |
Very powerful. |
This is an unusual way of getting it across but also a pretty good idea as you are attached to the screen to see what is going to happen next and what the whole advert it going to be about. |
I think that the advert was very useful and has a strong impact on an individual if they will ever be in the same position as the people in the video, it boosts their knowledge about their safety and allows them to know what to do in a similar postition. |
The advert was quite depressing (the setting used, the music) yet factual. |
Despite being factual and very explicit with its meaning it could be made more pleasing and useful to watch and learn from by using a different form of interpretation of drowning. |
Really caught my attention to start with and kept me on edge whilst watching it. |
The images of people struggling made me worry and wonder what the advert was actually about. |
It was very informative and quite easy to see how this would benefit me as a normal person in a possible place of danger. |
A very informative commercial, especially in the summer months. |
Recently I heard the radio version of this ad and thought "that's pretty interesting". |
But comparing it to this ad, I see that the ad has way more of an impact because it starts off with showing you drowning people, you're forced to watch these people and it's very hard hitting. |
Definitely worth paying attention to. |
evocative, grabs your attention, keeps your attention, shocks you on purpose to great effect, gets the message across. |
message purpose unclear until the last few seconds though. |
keeps you on the edge of your seat all the way through, can almost be described as playing with your emotions. |
stark imagery. |
Wow, extremely hard hitting commercial. |
However, with something such as drowning this is necessary in order tog et people to take note. |
The narrator is very good at the job and I feel as though I will remember the advice in this advert for myself which is important, showing that the ad gets across it's message in a very pivotal way. |
At first i did not know what the advert was about but as the advert progressed i thought it was brilliant. |
At first it definitely shocks the viewers but that is good because it means that it draws the viewers in to keep watching. |
A brilliant advert to promote safety! |
Intense emotions invoked throughout the entire video, this however causes a sense of inspiration (to 'fight to survive'). |
However it is difficult to know what the advert is for until we are told at the end. |
Well directed and relevant. |
Interesting storyline. |
good advice on how to stay alive. |
Very good actors. |
However talking about drowning isn't great because if young children see this it may cause distress and fear. |
Good use of music to go along with the storyline. |
it made me feel slightly uncomfortable at the start but better at the end. |
The shock level on this advert really hits you. |
The sound effects make you feel a connection with the advert even draws you in to the point of you feeling like it is you in this situation. |
This advert is wonderfully edited, portraying the scene with the facts right there in order to save your life. |
I love this advert and know many others will too. |
I found this advert upsetting to watch. |
The music and voiceover made me feel quite anxious. |
Although I did not like this advert it was very informative and I will remember it. |
The other admirable thing about this advert is that it is not designed to make you buy something, it is there to save peoples lives |
I feel that advert the advert was very interesting and informative to watch. |
The images and scenes being used were realistic and make you think about what it would be like in that situation. |
I liked that this advert didn't have a music as the sound effects used were perfect for this style of advert. |
The acting was tasteful and right for this style of advert where there worry seemed authentic and again realistic. |
strong use of visuals, paired with simple and direct dialog to help carry the importance of the message. |
Great use of opening and closing tracking shot of a wider group to show the relevance of this message to the wider population and how this information could help save lives if taken on board. |
it was interesting. |
i did not know some of the information given. |
it took a while to start giving the message but the visuals of it was a good start. |
the actors really looked like they were drowning. |
the music playing was appropriate to the video and message |
Good dramatic beginning and close up shots of people's reactions. |
Good mix of people. |
Underwater shots are dramatic and pull you in. |
The music could do with being a bit more intense, it borders on being a bit like parody music the way it is at the moment. |
The voice over is good but could do with perhaps being a stronger voice, there's something a little timid and not as authoritative as it could be at the moment. |
Very informative video. |
useful to know what to do in this kind of situation. |
The video it's emotional and music appropriate to this kind of scene. |
very good image and storyline. |
It made me think what I would do if that was me. |
It was a really powerful advert. |
It made me feel nervous and I felt on the edge of my seat whilst I was watching it. |
When the final message appeared there was a lot of relief and I thought it made it's message very well. |
i was very graphic. |
not suitable for children but it gave a hard and important message to people watching this advert. |
the music fit well with the moving images but wasn't eye catching and a bit boring for viewers but older audiences may enjoy it. |
It has a really good message that few people know about an the advert has the potential to save numerous lives. |
i like the cinematic style of the advert keeping it to minimum colours to express how critical this matter is. |
The music fits well with the theme of the advert and keeps you on edge wanting to know what happens next so the aim of the advert is achieved. |
the actors were chosen we as it shows a wide variety of people from all over showing how this ca happen to anyone, I do however feel that children were not represented. |
The clothing the actors wore may be representative of some of the time but it is not representative of people who are drowning while out swimming. |
I think this was a very moving video, brought home the effects and consequences of swimming in open water. |
The filming was beautiful and it captured my attention throughout the clip. |
It was very informative, slightly disturbing but not awful. |
informative and gives helpful advice if anyone found then in this unfortunate situation. |
however i feel it should mention that it is about the enlightened rather than just at the end. |
had it not shown the logo at the end i wouldn't have known what the ad was for. |
Very good and informative. |
Shocking so it makes you think and I am more likely now to remember what to do in a situation like this. |
I thought the actors were very good and realistic, sound effects added to the intensity of the situation which made it even better! |
Hard-hitting and effective without being overly dark. |
The voiceover was clear and easy to concentrate on, and the music didn't detract from the visuals. |
Zooming out at the end was a good effect, as seeing more people in the water together gave the impression of eventual safety, reflecting the message of the video. |
The commercial is quite dark and scary. |
You are used to seeing commercials portray products and services in a nice and fluffy way. |
The commercial is gripping as people are fighting for their lives and you want to find out whether or not they survive. |
You are also intrigued about the product. |
Due to the drama and scare factor the commercial is effective and is like nothing else on the market. |
It also also memorable which is crucial for the lifeboat charity. |
It is really powerfull video. |
But personally for me was a little bit too long and boring. |
Also it was quite depressing. |
Wasn't really sure what the commercial is about. |
However when it gets to the end everything is clear so maybe explain the aim first so people would be more clear about it, and give more focus on it. |
A very powerful, well - needed advert. |
A must see for everyone of all ages. |
Great communication is given throughout. |
Graphics are very good. |
More adverts like this one should be made so people become aware. |
This could potentially save lives. |
It was a good advert, there were definitely some highs and low's. |
Quite intense which worries me that the audience may not enjoy it however it has focus and has a purpose which is definitely reaches. |
Overall, I would say it was very good. |
Informative; Invokes the right amount of disturbed emotions in me and made a good impact. |
Very unnerving but it turned out for the better. |
The message was strongand most importantly: Clear. |
It wasn't oversaturated visually, either, though there were frequent jump-cuts (they did add to the frantic feeling of the featured people). |
Initial thoughts when the advert begins is that the subject matter is something along the lines of people being in danger, especially shown through the use of multiple bodies in the water. |
As the advert continues, the mood seems be erratic; you often feel confused as to whether the mood will be sombre or lighter. |
The use of excellent and real sound effect really enhance the subject matter, as you feel as though you are there in the water. |
It also achieves its aim, very cleverly, as it constantly provokes a sense of urgency and the 'on the edge of your seat' anxiousness, making the audience stop, process the storyline and think about what they would do in that situation. |
The only negative criticism I have of the advert is the narration; I didn't pay attention to it as I was so focussed on the action taking place, I didn't hear a word of what was said. |
I feel this is partly due to the male voice speaking, as it wasn't recognisable or catchy enough (sounded quite dreary), as well as what was actually being said. |
Overall, a very useful, thought provoking and innovative advert. |
A very powerful clip which captures the dangers that the charity wish to safeguard people against. |
It delivers a powerful message and information to the viewers through the depiction of maintaining safety at sea. |
The actors portray this well through their fearful expressions and emotive response to the situation. |
The voice-over indicates a dark, serious tone to the advertisement. |
The colours used within the film display darker, less vibrant tones which emphasise the advert's message. |
The logo appears briefly at the end which encourages the watcher to focus more upon the message which the content is putting across: safety. |
I think the video was a bit to long and showed too much of people splashing about in water. |
It got better though as it became slower and as the words showed on the screen. |
I liked the ad because it helps save your life. |
It's a really powerful concept, the dramatic music, colour correction etc. |
plays a huge part in its overall aesthetic. |
I also like the narrators voice and the dramaticism in the cinematic shots. |
I think this is definitely in the 7-9/10s because it carries a simple message "float until the shock has passed" and doesn't bombard you with meaningless facts that bore you before even watching the video. |
it was alright. |
the colours are very dull and not at all happy which creates the scene of panic. |
the video gets straight to the point in the pint that it is trying to put across. |
the music didn't really fit the scene and was not needed |
very Hard Hitting and very useful for viewers. |
Not man people including me wouldn't know this. |
His voice is clear meaning you understand the message being shown. |
The RNLI have used powerful words and phrases that are not censored to let people know. |
I like this advert. |
it is a very serious advert which may be hard to watch however it is very informing and probably saves peoples lives who are watching it. |
the advert is also emotional but is necessary to inform people about the dangers of water. |
I rate this specific advert a 10 for its importance and quality which may potentially save lives. |
The ad is very good - it demonstrates how to survive when in water, by showing the viewer what to do if they are stranded at sea. |
The dramatic music works very well in creating a sense of danger for the viewer, and the images are quite dramatic and shocking, which will draw attention to the ad. |
The commercial is educational and memorable. |
the storyline was kind of boring as it was a bit boring as it was a bit lifeless. |
the actor was good as it looked very realistic that the person was drowing. |
the music was a bit to slow for someone that is drowning. |
The music built suspense but i actually lost track of what the advert was trying to focus in on as the same scene went on for too long with out any differences. |
I would have more varied scenes. |
Story line was too boring causing me to lose track, acting was ok. |
I would have out more emphases on what it is that the money the charity receives is used on and how this can then assist with saving peoples lives |
I believe the message is strong, delivering it in a manner that feels serious and straight talking. |
Visually backed up by a life like representation of the experience, I feel people will be more connected to the message because of this. |
The issue I had with this advert is that in order to float safely and not breath in the water you have to be floating at the top. |
It's not explained if you have to swim to the top first or not |
Shocking at the beginning, and unclear what was going on. |
It was realised towards the end that the shock was a good thing. |
Clear message, strong wording and the music had a successfully eerie feel to it. |
Overall very good advert - punchy, bold and very memorable. |
Floating to live is really a good way to survive and this video shows that towards the end. |
I personally think that the video takes too long to get to the point and a lot of it is unnecessary. |
However good information. |
The ad creates a strong message and the setting of it is good and it helps to create a scenario where the message would happen that the ad is trying to convey, but I feel that the advertisement is too long for the message that it is trying to get across and it could be shortened down slightly. |
Very good video really informative and could save someones life. |
They use drama and suspense to make it really memorable. |
The dark filter really helps me to understand the danger here. |
The actors are good and it seemed very realistic. |
The film was also extremely well shot with the underwater shots and the calmness when the people went calm. |
Initially the viewer is unaware of the concluding message of the advert. |
So firstly, the nature of it makes for uncomfortable viewing. |
When revealed that it is an advert advising the viewer on how to stay safe, the effect is immediate and long lasting. |
Overall, a very effective and well-made advert. |
I think this video was very infomative. |
it was quite intestnse at points however i believe it was very informative and therfore a good quality video. |
i would suggest that the intentsity could be toned down however it does help convey the message. |
I think this was a gripping video. |
It built a feeling of suspense as I was watching it. |
I think the storyline is very effective in getting the point across about the importance of staying calm in such situations. |
The music was also effective as it increased my heart rate and made me focus more closely. |
I think this video was quite powerful and made me likely to remember the advice given in this video. |
The music that plays with the advert adds tension throughout. |
The narrator's voice is also very informative and gets the message across clearly. |
I certainly learned something from the advert which is what the advert is aiming at and thus was very successful |
Solid Straight to the point advert. |
Informative easy to understand instruction advert could be easily understood by young and old people. |
Would recommend everyone watches adverts like this could help save many lives. |
doesn't waste time with rubbish clear and gets the message across |
very clear and informative advert about serving cold water. |
the message was simple, the video suited the theme and overall a very strong add, however the intro may be abit long and could be shortened abit. |
the voice over is tense but works. |
Very well made, eerily gripping. |
It's really hits home very quick the message they are trying to give across. |
I dont think it is scary rather just informing about possible dangers involved in going to the sea or with boating accidents. |
Its a very good advertisement demonstrating the dangers as well as the best way to overcome cold water shock which could be very useful to save your life or someone else's life in times of danger. |
This advert is very very important. |
The images were very clear. |
They put a lot of effort into the making of this video. |
The music was also very realistic. |
The actors were very on point. |
They did the the first scene then they did the floating scene. |
It made me feel self conscious. |
The voice-over was the worst part about this advert. |
The man's voice didn't carry enough weight for the message he was relaying. |
However, the imagery was bold and in your face, which is exactly what you need to grab the audiences attention to the issue that the advert addresses. |
the video was very good and it had some people in it that were struggling in the water. |
It was informative and told you what to do and how to survive if you were ever in the situation of the people in it. |
The actors were very good and the music and images helped to make it better and interesting |
I think the commercial is very good at representing the panic that could occur when in cold water. |
It portrays a very important message which could easily save a person's life if they ever get into this kind of situation |
Quite shocking. |
Definitely would upset some viewers. |
However it gets it's point across. |
Will it help in real life scenarios though? |
End shot with loads of people in the water is distressing and would probably upset many viewers. |
Hits home hard so gets the point across. |
Very valuable information that is good for everyone to know. |
The use of the real life situation means it should stick in the minds of viewers should this happen. |
Good camera work also and picks up some nice shots to capture what is happening. |
It was a very powerful and informative advert. |
The narration was very clear and professional and helped to create a powerful and sombre ambience. |
It was done very tastefully and allowed for a very delicate subject matter to be tackled in a thought-provoking way. |
Really good concept and adds an important message. |
Definitely worth the watch and would watch again. |
It's quite intense in some parts and could be tenser. |
Maybe with the audio, make it louder or add a chorus to make it sound like you're actually there. |
The beginning of the video was absorbed my attention do the the intense music and film. |
The rest of the advert stayed at this level throughout, causing me to keep my attention solely on the advert. |
The instructions given were clear and slow and so were easily understandable. |
It is an effective advert, the cinematography and editing deinfelty lend towards the feeling of panic and therefore this is an effective way of conveying the message and severity behind the avert andthat's all I have to say this now |
The commercial was very good and intreiging. |
At the start you dont know what it is about and you feel very on edge which is good because it captures your attention. |
However at the end it felt like i was watching an advert about people on the titanic. |
In my opinion, I thought it was a really good way of showing the one of the major dangers of the ocean, which is drowning in this case. |
It gave a very realistic view of how a person drowns. |
it was helpful as i seen one of the ways we can reduce the risk of drowning if one of us does come in contact with this scenario. |
Although, drowning is only one of the dangers of the sea. |
Did the producer not take into consideration the other types of dangers in the ocean, for example a shark or the probable risk of hypothermia? |
Using "float to live" at the end of the video is all well and good but what if i catch hypothermia or get bitten by a shark or any aquatic animal, do i just "float to live"? |
? |
? |
The video showcases people in the sea who obviously can not swim and have fallen in the water. |
It explains how they can survive in such situation. |
At the end, it does not really tell what the company is for. |
The music is nice and calming which associates with security. |
this is a super dark commercial and for a while i thought it was going to be an analagy for life insurance or an investment service or something. |
In the end it gave valuable information but was just very depressing. |
wow! |
! |
! |
! |
its definitely a hit you in the face message. |
I like the practical advice thats the only positive for me. |
I found it difficult to watch and i didnt like it at all and think its the style of advert id advoid. |
I think this advert is quite intense at the start. |
it actually makes you feel sufocated right from the start. |
i didnt like it. |
it is very related to the brand and the cause but still. |
i wouldnt like to watch that again. |
Watching this advert was uncomfortable and put me on edge - but I understand why it was made that way and by the end of the advert I had come round to it. |
Saying that, being honest, the tone etc could prompt my anxiety. |
abit frightening, in terms of the images and the people struggling to swim and survive. |
But overall the commercial gives a very clear picture about the dangers of water and swimming in the sea. |
Also how helpless you can be. |
I find this advert to be very interesting and instructive. |
I appreciate the fact that they are giving some crucial information on how to survive in case of falling in cold water. |
The images are a bit strong at the beginning, but they surely give the idea of the feelings and struggle in these occasions. |
Really well done. |
I can't remember properly the name of the company that advertises it, so maybe I would suggest to have a logo or a small detail on the corner of the screen throughout the whole advert. |
A moving and dramatic advert, with an important message. |
The premise is very simple and well acted - lots of people under water, in the ocean, fighting/swimming to the top, trying to keep afloat and out of the water. |
It is like a drama movie, and it makes you wonder what is going to happen. |
The words at the end of the advert add impact too "fight your instinct" and "float to live", which makes sense since at the end of the advert instead of trying to swim up to the top without sinking they are floating on the ocean. |
Its emotional, good video. |
I liked the facial expressions and the overall dramatic effect. |
I think this video is very good and would affect people who are watching it. |
On some sport is was too dramatic, but overall I think it gives the right impression. |
I found this advert very boring as it only included people downing. |
This is a very serious issue and some people may not understand the purpose of the advert. |
I would have preferred if you saw the people being rescued at the end of the advert, before the logo information popped up. |
this is a very powerful advert i have seen so far. |
the videography is excellent . |
the message of how to survive in water especially the cold water shock incase any mishap happens in the midst of sea is conveyed in such a beautiful way. |
it had not been possible without the excellent acting of the actors. |
i loved this advert. |
it is so distinct yet so simple that it will be remembered by almost everybody. |
i personally loved a lot this ad. |
Frightening situation to be caught in cold deep water however this advert is wise in letting me know how to survive this horror. |
The advert is gripping to learn what to do and tells the story well. |
Characters are relateble to myself by using youth. |
the advert has a really thoughtful and serious meaning to it. |
and it is so important to know that. |
it is very intense though which makes it almost too hard to watch. |
it looks like a horror movie and i found it quite scary |
this ad is brilliant. |
visually it is lovely to look at and a good message. |
it is a great message and hits home. |
it is something which everyone is at risk of and so is always relevant. |
this ad will appeal to everyone. |
good job. |
the visual at then end is good. |
Each clip was very fast, whilst the images were slow. |
The message is really deep and very touching. |
There is serious music and a serious meaning. |
I found the advert interesting as it is instructional and I learnt something from it. |
I found some of it distressing but I also key to the theme. |
wow, at first I was slightly confused as to the message of the piece, as it could be about anything really. |
Mainly I thought it was a shampoo advert. |
This was very informative though and clearly can save lives. |
Plus it goes against everything we previously believed about drowning, which would be keep your body moving, but this was very handy information. |
A simple yet effective advert. |
I enjoyed it although felt it could have done with explaining who the advert was with at the start as it was slightly confusing to begin with. |
I liked the ending as it shows exactly what you need to do to stay alive. |
The acting was good. |
The commercial had me locked in from the very beginning. |
There's an initial sense of fear when you see what seems to be people drowning and struggling to stay afloat. |
The music really makes this feel intense but it picks up fairly quickly once you realise that it isn't going to be tragic or a sad ending. |
Definitely kept me locked in throughout. |
The concept behind this commercial is extraordinary. |
Not on;y does it work alongside the company it's meant for but it keeps viewers aware of the dangers of not having a life jacket. |
I am amazed by the realism of this advert, to respect the water. |
Amazing. |
I found this commercial to be quite distressing at times. |
When I saw people splashing under the water, I thought it might be a holiday commercial, and I felt the serious tone was quite insensitive. |
When I realised it was a PSA for water safety, I felt the tone was appropriate and I could deal with feeling suitably upset. |
This ad promotes something important and I would be pleased to see it broadcast on television. |
The storyline is very good, and the concept is engaging. |
The actors interpreted the idea well and the picture quality is really nice. |
The mood is interpreted well with the background color. |
The music also captures the mood well. |
And the message is passed effortlessly. |
This advert has quite a powerful message behind it and is well made. |
It does make you wonder what it's advertising as it doesn't have any information about the company until the end. |
The advert is very dark so it'd be difficult to see on some screens. |
WOW! |
This advert was really powerful. |
I am so grateful that the RNLI have created this as I never knew this piece of vital information! |
Straight away the advert drew me in as I wondered what was plunging into the water then suddenly realized it was people. |
The petrified faces of the people pulled on my heart strings and made me want to keep watching to see if they'd be okay, I loved it when the voice over came in with the information about floating. |
This is an advert that will stick with people for a long time! |
This was a very serious advert. |
I thought it was going to be for a galette shaver or something but it became more and moe apparent that it was serious. |
It was informative so if i ever fall in cold water i will probably think about this advert and it might save my life! |
Scary and saddening, but very informative & important to share. |
I didn't actually know this, and because of the nature of the video I will not be forgetting it. |
It proves that tough to watch adverts work, and are remembered. |
It's hard to watch in places, and upsetting but that's what sticks in your mind and makes it all the more memorable. |
Great advert. |
I loved it. |
This is a health and safety message. |
It is powerful to the point, clear and concise. |
It is good that there is nothing to get distracted from in this advert there is no music or words on the screen. |
As well as explaining what needs to be done a demonstration is also given. |
I think that this is a great advert not too scary that it would frighten children. |
wasnt too sure what was going on in this video to be honest wasnt sure as to why they were under water or why they were swimming . |
generally confused about this advert. |
maybe if i was to watch it again it would be a lot better and would understand it more |
Quite an upsetting advert that makes you think about going into the water ever again. |
I presume this was the message that was meant. |
I wouldnt have guessed it was for the lifeboats right to the very end and it wasnt very memorably although shocking! |
Very informative advert, which could actually save lives. |
I have big fears of going under water, but this advert is necessary to educate the public about the reaction to cold water and how they can save their own lives if required. |
This was very strange. |
For a long time I was feeling very skeptical of where this storyline was going to lead and what was going to be advertised, but clearly once it gets to the end this seems a real hard-hitting but effective message that is put out. |
This is a very shocking advert and there are definitely some people who will oppose it but it sends out a very important message in a simplified and practical way. |
I like how the information is given verbally not visually. |
I was really impressed with this advert, it had a very good message and all people need to see this. |
The advert is initially quite scary but I think that it was the right thing to enhance so the importance. |
I like this advertisement and the setting of the ocean as it suits the company being safety on water. |
The message behind this advertisement is very deep and meaningful which makes me more aware of the dangers of the sea. |
I like the use of the people under water fighting to stay afloat to help advertise the brand lifeboat. |
I think this advert is really epic and emotive. |
the narration really explains the whole concept of the message that the advert is trying to communicate to its listener. |
I thought this was a bit of a depressing advert, but the truth is these adverts are really useful and it could actually help save lives. |
so I respect this and think they need to bring more adverts out like this, to help people. |
Really great and a very important message. |
It really conveys the message so well and it draws the attention of the viewer instantly. |
The video and sound production is done so well and is of very high quality. |
Great job |
I think this is a great message, it may help people who may be in that situation in the future. |
I also think that this video is great because of the camera angles, the camera angles really give the video a story and a purpose. |
very interesting advert. |
the information provided in this ad can safe lives. |
it was very informative it was in detail and i have learnt a lot from this advert and i hope it gets put on tv so other people can learn from it too. |
I like the realism of this advert and the message being sent across to the viewer. |
the production is really good and gives off a feeling of suspense and fear. |
I like the idea of letting people know the best way of surviving in the water |
This is a very important message and it gets the point over quite well. |
Not sure it needs 60 seconds though. |
Most of the run time is taken up with the struggle and can seem a little distasteful. |
Its a difficult advert to rate as its such an important topic but at the same time its not comfortable to watch. |
It needs careful placement to make sure that it hits the right beats without being so in your face that it makes you turn over. |
A clever advert, a bit misleading at first, but then in the end - you come away with some useful information from an organisation that knows what they're talking about. |
I got the feeling this was one in a series? |
very very dark but also very informative . |
its good to know these facts and the information should be out there . |
ive never seen anything like it on tv before so im backing it . |
story line works and actors play the parts well |
I get the point of this video, the main point is to let us know how to fight against drowning and how we should prepare our bodies. |
This is about drowning and I believe this serious topic should have better advertisement. |
This is an extremely powerful video. |
This video really brings you into the scene. |
It lowlights how dangerous water can be. |
This story really draws you in. |
This video made me feel anxious for a short time. |
The advert is very educational. |
Good advice. |
This was shot nice and clear, and it had an important message. |
The actors looked as if they were genuinely in peril too, so kudos to them for that. |
This would make people think twice about going into cold water, as well as knowing what to do if there is an emergency where it is unavoidable. |
I found the story line and music scary but as the video went on I understood why it was presented this way. |
I was happy to learn new and valuable information which could save my life one day. |
I think to reflect this the video should have been more uplifting at the end. |
At the beginning of the advert when people are falling into the water I'm not really sure where this advert is trying to take us. |
When the voice starts speaking the message sounds quite grim. |
Not a very pleasant thing to hear. |
The darkness of the instrumental backing compliments that feeling. |
Then at the end of the advert, it's light a sigh of relief. |
When they advise that you should just stay still and float it is like a heavy load has been lifted from my heart. |
I think the message was carried out very well and very cleary. |
What a brilliant advert. |
Very informative. |
I didn't know floating was the best option when faced with that scenario. |
This advert could potentially save lives. |
The use of seeing people struggling in the water really gets the message through to you. |
What a depressing advert. |
I mean it's telling a good message but wow, pretty grim. |
A bit strange as well that this isn't a product to review, it's literally just advice so I'm not sure what exactly to say other than thanks for the advice! |
Powerful, clear, useful, memorable. |
The advert has a lot of impact and because its graphic I will remember it. |
However it does not make me want to donate to the cause it represents. |
It is a brilliant advert but it doesnt make me want to donate. |
it was very thought provoking and information. |
made to a high production value standard, although some of the camera shots were confusing and not very clear as to what is going on. |
the simplicity of it created a resonant effect. |
I was distressed at first, seeing these people clearly upset and in danger. |
The video really stresses the importance of the coastguard. |
The video was informative and cinematic well thought out and pieced together. |
Everything from the colours used to the music really created as emotive response and made me as a viewer react. |
Very encapsulating, this advertisement draws the viewer in with its action style, the slow motion scene gives a scene of hopelessness but is quickly retracted toward, a very straightforward and to the point video that gives a very clear view |
Tells people how to survive in water, positive message about a positive service, nice camera angles, nice acting, overall very good advert! |
(Don't have anything else to really about this advert so I'll leave it there. |
) But overall nice advert. |
The piece was professionally completed with the actors successfully conveying what the narrator was describing. |
The music was fitting and this source was extremely informative on surviving cold water shock. |
The style was picked correctly in a manner to grasp the viewer and convey such essential information. |