John Lewis - John Lewis - #EltonJohnLewis
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Benchmarking
This shows the overall appeal, as a percentile, benchmarked against the category.
- United Kingdom Female 16-24
- United Kingdom Female 25-34
- United Kingdom Female 35-44
- United Kingdom Male 16-24
- United Kingdom Male 25-34
- United Kingdom Male 35-44
Benchmarking - by demographic
This shows the demographic appeal, as a percentile, benchmarked against the category.
GB Male 16-24
GB Male 25-34
GB Male 35-44
GB Female 16-24
GB Female 25-34
GB Female 35-44
Engagement
This graph shows you the average engagement of the reviewers during each second of the trailer. The grey bars show how much consensus of opinion there was second by second. Larger bars indicate stronger consensus. Click on any point on the line to view the corresponding point in the video.
Engagement Demographic
This graphs shows the engagement by demographic.
Distribution Of Ratings
This shows you how each of the ratings from the reviewers were spread over the 0-10 range. Comparing the overall shape of this graph between genders can tell you a lot about where this trailer is resonating most strongly.
Word Cloud & Review Search
This highlights the most commonly mentioned words in the reviews. Just click on any word to see the underlying comments from the reviewers that relate to that word.
Review |
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Brilliant advert! |
I love the story of Elton John and how it shows him growing up in life. |
Such a strong story and message, a great advert. |
Using the Icon Elton John highlights a tone of individuality and uniqueness, whilst expressing the deep emotional connection to certain gifts a child my form. |
This represents the brand well, as a very personal yet diverse brand. |
john lewis has made another great Christmas advert here, everyone loves Elton John in some capacity and this has a really good sentimental element. |
i like it. |
I loved the concept of the tribute and his career starting from that gift that was given. |
The music was familiar which made it nostalgic |
It was fine. |
Didn't do a lot for me, especially since I'm known to cry a lot over the John Lewis Ads. |
Not for me. |
i love this advertising so much. |
a true icon elton john being used is so great and cool. |
the message and story is so heart warming |
Part if what i like about this is the style and images the producers have used to capture the spirit and atmosphere as well as the actors. |
A very meaningful advert, the images did on occasion move too quickly but the message was very effective for the christmas season and the use of Elton John was a good example |
Really long adversisement, has christmas spirit but not that much, it a little sad. |
the meaning of the adverstisement make sense at the end of the video. |
The Christmas advert from John Lewis always makes people excited. |
However, I don't think this is their best Christmas advert. |
The advert doesn't really send across the Christmas mood or spirit to the audience. |
It feels more like an advert for Elton John. |
A bit of a let down from John Lewis this year. |
The advert is nothing more than an advert for the upcoming Elton John movie. |
Has no festive cheer until the very end. |
Very creative story of turning back into time. |
Within the storyline of a successful singer, it shows how bug of a difference a Christmas present can make to someone's life. |
This is very inspiring and would persuade people to shop at john Lewis to find "the gift" that could change someone's life. |
The message is amazing. |
The song used in the video is very touching and brings an overall honest feeling. |
The transitions between different scenes were really crative and unique as well. |
Would definitely share with friends! |
I do like the story line to this advert and what it shows - but i think that it is not very christmas like at all. |
So i would not watch again. |
I didn't like this advert at first as I really don't like Elton John, but I think it's really cute when it keeps cutting to the past and showing the sentiment |
The idea of playing "Your song" by multiple artists is beautiful. |
The shifts from one scene to another were smooth and very artistic. |
The choice of artists to play the song was also exquisite. |
The climax of the commercial was endearing and the final quote equally suiting. |
it was a terrible advert that had no hint to Christmas. |
John Lewis has failed at making a Christmas advert this year and have ruined my spirit. |
I think that this year John Lewis have ruined their Christmas advert because it's not what Christmas is about. |
No one wants to see an advert all about Elton John and the previous years have been much better. |
This advert is stupid in my opinion as i dont understand why why a 4 year old is going to get a grand piano for christmas. |
However Elton john is an all time legend. |
I though the story line was very touching and reaches my thought of Christmas. |
The music was classic and made the story more moving and each actor played their parts well. |
It made me feel very nostalgic. |
This advert is really good, but it doesn't really say much about Christmas. |
It feels more like a plug for the upcoming Rocketman film rather than an advert for Christmas, the ending makes sense but there doesn't really seem to be any true reason why Elton John is the main focus other than the upcoming film. |
I like the concept of the video idea but I'm not much of a fan of Elton John being used for the video, it could be better by using a new/upcoming/budding artist rather than a big figure. |
The little boy is very cute though. |
i really enjoyed this advert as it was very touching as you could see the whole story behind Elton john. |
i do think that it went off track as it was nothing to do with him. |
amazing video , song and people. |
Touch my soul and I start to cry with smile on my face , it was really amazing , everything is true. |
I think that this xmas advert was very touching and I enjoyed it very much. |
It touched on my heart strings and it was very nice and welcoming. |
I like the length of it too, as most adverts are very short and abrupt. |
A beautifully filmed and crafted advertisement. |
I was immediately transported into the story, and particularly enjoyed the style. |
The use of warm tones and the recognisble Elton John song playing over the entire advert really brought it all together. |
Whilst I recognised Elton John at the beginning, when it cut to what I now know is a younger version of himself, I was very confused as I didn't put two and two together to realise it was him throughout his life. |
However, the mise-en-scene and the iconic glasses used on the childhood actor truly unveiled the story to me so that I was following it once more. |
I felt very reminiscent and somewhat nostalgic at the end of it all, but also very satisfied to see how that Elton John's childhood dreams came true. |
It was a lovely, heartwarming story and perfect for Christmas. |
This commercial was very confusing and it wasn't clear to me what this commercial was actually advertising until the very end when the John Lewis logo appeared. |
I understand throughout the commercial that it is about this one piano Elton John was gifted as a child which sparked his love for music which then turned into a career but the commercial was very unclear throughout about what it was advertising until the very end. |
I love the advertise, however, I feel it is not john lewis best christmas advert. |
I feel that they are advertising the piano more than christmas |
I found this advertisement interesting as it was different to various other Christmas adverts I have seen. |
I believe it does capture the spirit of Christmas in a non-conventional way. |
On the contrary, I believe some people may see this as an advertisement for Elton John so there may be some people who does not it for that reason. |
good use of using a well known celebrity, will appeal to a lot of people. |
I really like this ad, it adds a personal touch to the brand as this item had changed the mans life |
Emotional advert, great chose of song by Elton John, and good chose of actor and scene. |
Showcases to meaning of chistmas and gift giving, and lets people know a story. |
Catches the spirit of Christmas perfectly. |
Really enjoyed this advert. |
Symbolises Christmas and family with the beginning of meaningful gifts. |
John Lewis adverts are always so good and memorable. |
Love how Elton John did the advert. |
I liked the end of the advert but it just seemed like a big promotion for Elton John and I wasn't a big fan of it really. |
the theme goes well with Christmas, and its shows Elton john going all the way back through his careers years to a child, getting a piano for Christmas and that he stills pays its now. |
a gift is not just a gift. |
Goosebumps! |
As a musician I found this very heart-warming, although it wasn't the most Christmas based advert it was well acted, produced and the concept was magical. |
The advert was long but still kept me quite interested, I have seen it many times on TV and think it is quite nice but it fails to capture the Christmas spirit well. |
It simply tells the story of a celebrity's childhood. |
This was a truly beautiful advert, which made me cry as it captured the true essence of love, family and the act of giving at Christmas. |
Also, the story line was extremely clever as it celebrated the life of Britain's icon Elton John. |
The storyline was really captivating. |
I truly believe that this story, by being set in a lifetime brings out the emotional part of the customer, viewer. |
Indeed, some gifts are more than just gifts because of they you can change your life for the better. |
The song was a great choice, matching with the content of the advert. |
Upbeat and excitable music goes along well with the advertisement itself; the different stages of life differ this from other adverts and as a result is not boring, repetitive and like others. |
Although the story is understandably about Elton John it is unclear until the end that the ad is about Christmas and I don't think it really captures the spirit of it like the last few years of John Lewis adverts. |
Very specific ad. |
Nice to watch but hard to imagine how it would apply to a larger more generic audience. |
Not as emotive as previous John Lewis adverts |
A super heart touching and emotional commercial that can strike a chord with the audience! |
A recognisable figure and song, that shows off some items available in the brand's stores! |
Love it! |
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one again John Lewis have made an amazing Christmas ad. |
it warms you from the inside out with emotion and its fabulous that they based it on Elton John and how he progressed into music all from a present at Christmas. |
however from this ad it doesn't make me want to shop at John Lewis any more than average. |
I feel they are more focused on the best Christmas ad now and that's all the viewers are thinking about. |
Elton John is a popular man and very likeable thus making you wanting to watch more and the fact it is about his life makes you want to watch further. |
Lovely. |
A beautiful tribute to Christmas, to gifts and to Elton John. |
It shows the importance of on truly amazing gift and the impact it can have. |
A beautiful Christmas message. |
the story line didn't make sense to me, the music was sad and depressing, the actors seemed inexperienced and bored with themselves and the video |
excellently made, really emotional and engaging. |
used really recognisable figure and events, and was easy to follow. |
the production quality was really good and music was great |
amazing advert that brings you through a range of emotions with a lovely message at the end. |
not as festive as the advert could be |
Smart to feature someone so well known and so iconic- everyone loves Elton John. |
The story-line was well executed with the panning shots and maintenance of relevance to the selling point. |
Very touching ending too, gave a clear message and action plan to the customer- buying someone a gift. |
I do not think it was very festive but I understand the narrative behind it that the Christmas gifts we get will last with us for ever. |
I liked the actors who played Sir Elton John as it was interesting to see what he looks like as the years go by. |
John Lewis, you've done it again! |
This is a really cute advert! |
It really captures the spirit of family and of Christmas. |
I enjoyed the music in the background, even though I am not very familiar with Elton John's music. |
The story itself was very touching and inspiring, and told people that just one gift can change an entire persons life, like it did with Elton John's life. |
If I had enough money, I would definitely shop at John Lewis for Christmas! |
Also, they little kid who played very young Elton John was very cute! |
The music is great. |
Great storyline. |
The visuals were fantastic. |
It was not overbearing and it all fell in together pretty nicely. |
Some might shed a tear at the end. |
Made me cry. |
Truly thought provoking. |
What a wonderful ad which is perfect for this time as Christmas is on its way. |
Loved the transitions |
It is a video that inspires in the dreams that a person wishes, with the motivation of family and friends and even oneself, we can achieve our goals and greater desires to realize our dreams. |
it is a very beautiful commercial, produced stupidly, each scene expressed many feelings of love, warmth, hope; the music gives it such a complementary touch. |
my first thoughts of this commercial is that I didnt really see the relationship to the brand john Lewis . |
secondly I personally think it was way too long |
I liked the Benjamin Button-esque storyline to this ad. |
Each scene captured each era really well - the set, the costumes and the actors. |
Really reflects how timeless the song is and the ending of this advert was poignant and reflected the true meaning of Christmas gifts. |
Storyline made sense. |
I enjoyed the parts that showed parts of his younger years- this was emotive. |
Acting was good. |
Images were clear and music fitted very well |
sentimental, captures a coherent and family friendly vibe. |
while very well made i feel the company has become overconfident in the idea that viewers will love their christmas adverts every year and as a result have in a sense become to glamorous, almost alienating the audience even though it is about a well knows person. |
if not for the end showing a normal household it wouldnt be relatable enough for me personally. |
I think this is a lovely advert, that sends a very strong message. |
I love all of it, and it's definitely the best John Lewis advert there has been so far. |
I feel like this advert is aimed at an older, middle aged demographic as they are more likely to feel the nostalgia the advert is trying to convey. |
I like the end, where it shows Elton John as a child getting his first piano. |
Everyone knows who Elton John is, so that familiarity will appeal to quite a lot of people and make John Lewis' brand stand out. |
I love this advert, the message is portrayed at the end of the advert and it shows the true christmas spirit, I admit that some people may get a little bored half way through but the actual tv advert it shorter than this one. |
The concept is brilliant and so are the actors. |
I really like the story behind this advert, however I feel like this is not the best story to be portrayed at Christmas and that it focuses too much on Elton John. |
It's such a lovely message. |
At first it seemed quite random however as it kept on going, the viewer finds out that it's going backwards in his lifetime, and it's quite emotional. |
Gets the idea that gifts can change someones life, persuading them to purchase them |
Christmas is meaningless without Elton john. |
the whole story of the commercial talks about the gift his mom gave him when he was a young boy which was a piano and then the whole story of fame of Elton john throughout these years. |
this commercial convince parents to buy some valuable gifts for their children because it may completely change the life of their kids. |
Does not live up to the hype and expectation that surrounds the John Lewis christmas advert; is disappointing by usual standards. |
A waste of (what I assume) was a lot of money bu hiring Elton John. |
Doesn't tell too much of a story, and is not competition for the other christmas ads. |
seen with advert multiple times before and absolutely love it. |
I've always liked Elton John and I feel that using him as the feature of this advert makes him so human and humble and just tells such a heartwarming story about one of the nations favourites |
i love this advertisement, mainly because i love Elton john, it is heart warming and friendly and allows me to feel the Christmas spirit as well as think about Elton john |
Every year John Lewis has outstanding christmas adverts and tis one captures christmas perfectly. |
It sends the message christmas is about more than a gift it can be your whole career. |
It was a very touching and well thought out advert. |
the use of an iconic music figure makes the advert memorable . |
However, except from the last scene where the child is given the present you may not link it to christmas |
I how they used music in the advert. |
They used it very well to tell a story the lyrics of the song fitted the meaning of the advert very well. |
In my opinion, this advert is slightly too long to try and get as many viewers as possible to stay engaged for the full time, however I really liked the song choice and the different scenes of ageing backwards. |
Its a very good advert that shows the christmas spirit and elton johns inner spirit. |
Its funny that elton john has the same last name so it links them in harmony and peace. |
This advert is beautifully filmed and the music fits really well. |
The overall feel of this music video Is really happy and does fit well with the themes of festivity. |
However, it is slightly too long. |
I like how it shows a man who achieved his dreams because that makes us want to do the same. |
This means we will buy something from john lewis because it will be the first thing we think of. |
This John Lewis commercial is a nice commercial. |
It is done very nicely with high quality. |
The commercial looks very professional. |
The commercial passes through different ages and is done really well. |
this john lewis advert is very cool as it shows john playing the piano, shows his journey and pretty much a whole new experience for us to hear and see |
There is very famous actor using in this video . |
Very beatiful colors and images . |
thank you a lot for this video . |
Nice music . |
everything was perfect |
The ad is a great way to show how Elton John was brought up and how his passion for playing the piano started. |
It is also great that how his talent has started with his mum bought him his first piano and how he is still playing it up to this day. |
It is great to keep having that song play as he was able tell us how special his mum was to him. |
This advert is extremely clever and touching, the music makes the watcher very emotional and most people would recognise the celebrity representing the brand in this. |
A very emotional and beautiful advert. |
I love the way you portrayed Elton's life. |
The storyline was absolutely amazing and the actors who played Elton were all amazballs. |
Great advert. |
Very emotional and thought-provoking. |
Great family values and very inspirational for Christmas. |
Love the story and concept. |
It just makes you think what to get |
Amazing advert so beautiful what a story this advert tells bet Christmas advert i ever seen well put together the music goes so well with this advert. |
i love this video how it goes throw elton jones life as a singer! |
k would not think that it would be a john n lewis advert though. |
The John Lewis commercial featured a look alike of Elton John during Christmas. |
He is singing a happy song. |
His vocals are pretty good and the production is also amazing. |
I look forward to the John Lewis Christmas advert every year. |
It marks the start of Christmas. |
However, I don't think it compares to previous to John Lewis Christmas adverts but I still enjoyed it. |
This advert was absolutely beautiful. |
It captured Elton in His Prime and also the essence of this time of year. |
The music and the acting were spot on and honestly it filled my heart seeing this. |
Can not beat it! |
I loved this advertisement. |
I loved the style of this video, I really like the camera work used in the filming of this, the effects used and the great music choice. |
There was a great positive message used in this video that gave a very jolly Christmas feeling that I'm sure will put a smile on a lot of people's faces. |
I really like the point of it and the musics plus the vocals, it starts out kinda dull but then it goes into a classic a bit emotional song, its like from a child to an adult but in reverse i really loved it and i see where is the point with it, but i never would have guessed that its from "John Levis" |
It is a good advert as it shows how far you can develop if you put your mind to it, just as the piano player did how he started just playing in his house then went to play in a stadium with thousands of people watching him. |
Excellent advert showing the story of Elton johns progression, product placement wasn't clear, however promotion for the brand will be massive due to Elton johns popularity |
It was good the song was good and the start was very, festive it made you feel happy and the music ,made you want to dance so there was never a dull, moment really but the middle was a little bit stretched out that's my only complaint |
Incredible. |
Heart warming and very moving. |
This advert means a lot at heart and inspires you like crazy. |
I love this advert, another great one from John Lewis. |
A cool advert showing the evolution of Elton John. |
It didn't really show off the John Lewis brand until the very end, but it did a good. |
A classic John Lewis ad with the classic music of Elton John, the timing and cinematography is perfect and the add fits so well together, in general a great ad to watch |
I like the play on word title. |
I also like the story of elton johns life and his music throughout the video. |
The stle of the video is quite unique. |
Various flashbacks of Elton John and his various performances. |
Nice to see him in different outfits with different crowds. |
But it got quite repetitive after a while. |
Ending was more touching when showing his childhood and the gift of a piano. |
This was unexpected from a john Lewis advert. |
I am quite surprised they did this though i did not see the Christmas part until i was half way through the video. |
But overall i would say near the end is the prat where it captures the Christmas theme well. |
This video was in bad quality for some reason maybe 480p
i didn't enjoy it that well with the quality but the music fitted in with the video theme |
I liked the music. |
I thought it was very innovative and interesting. |
It kept me gripped for the whole 2 minutes. |
Definitely one to watch if it was on TV. |
It's honestly one of the best advertisements I've ever seen, I love music and I love emotional stories, so it's a perfect fit for me. |
A clear story is told and a clear message received at the end. |
I love the song and it is nice how the advert finishes as it started. |
Commercial however has used footage from the trailer for the movie, which I think comes off quite cheap and unadventurous. |
I really enjoyed this advert as it gives a sense of love and togetherness and Elton Johns song really enhances that effect. |
The ending is a real heart warming moment. |
the storyline shows the whole career of Elton John and how the passion for music really started, The images show the exact meaning of what I just said, The music was motivating and it did bring me to watch all of it not like some of the other adverts, Also its promoting his own brand by showing people his story for the start to the end of his career. |
really powerful music and storyline. |
great idea and use/choice of music. |
message at the end/punchline comes across great and makes the ads meaning clearer than it was. |
The video is wonderful and will touch anyone heart if they watch it. |
This viedeo also meaningful for John Elton however, this video almost like Bohemian Rapsody |
It was very good. |
Really liked it. |
enjoyed all of it. |
worth 2 minuted of my life to listen to this advert. |
really good. |
amazing |
I really liked this music video and it makes me feel like I'm really there embracing the Christmas spirit and giving it meaning for this Christmas |
It's a very beautiful video. |
The use of piano is just brilliant; from the very start it creates a feeling of nostalgia. |
The music is very calming. |
It matches perfectly with the video and makes you remember the good and the bad times of your life. |
In my opinion it feels slightly long for an advert. |
Also the overall tempo and feel doesn't change which might make you bored after a while. |
The overall john Lewis video was very emotionally attractive and will do a good job advertising new product as well as going well with the Christmas theme. |
I really enjoyed watching this as it was very interesting to watch, what i really enjoyed was the journey that Elton john has went through and where his career all started , overall a very good Christmas commercial |
The only real issue with he advert is the lack of a Christmas theme. |
Apart from that, all else is great such as telling the life story of Elton John and how "Some gifts are more than just a gift. |
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That line is definitely inspiring and really emphasises on enjoying everything. |
Using the name John is a neat little way to remember the brand name as it's catchy and simple. |
I think this video was about how this man got to do music on the piano. |
I think the story was really touching because this is a story of someone really successful from doing music on his piano and showing how his parents gave him a piano since he was a little child was really cool. |
The music added an even bigger touch to the story by making it more effective and making watchers actually feel emotional. |
captures the christmas spirit of family unity well. |
Pulls on the emotional heart strings well too. |
very relatable, everyone knows elton. |
images were linked well. |
Bit slow in between sequences though, some of the scenes made very little sense and make no difference. |
quality videography however. |
Actors were great, no complaints there however, it follows the typical christmas ad campaign, they're all the same. |
the begin and most of the video was a bit lagging then towards the end everything seems to make sense and grab attention and emotion. |
overall l think this is a really good advert as it keeps the viewer interested throughout the video. |
This advert is very effective in engaging the audience as everybody is familiar with Elton John and his music. |
However it could be argued that the commercial focuses on Elton John too much, rather than products available at John Lewis other than a piano. |
i think this advert is really voox but there are some weak points to it which might make it less apealing also this ad is too long. |
Really pulled at the heartstrings that one and fits in well with the UK's numerous tasteful and wholesome christmas adverts. |
Also I think that people are interested in the history of musical icons after the release of Bohemian Rhapsody |
I have always loved the John Lewis Adverts, they are a world apart from others. |
The song choice, one of Elton's most famous songs really brought this advertisement to life and I loved how it showed different Elton John eras. |
Very moving and emotional advert that captures Christmas well. |
That a gift can transform your life and change it for the better. |
The link with the star Elton John and his life to one present is very creative. |
This advert shows that if you have a passion for something it always great to for fill your dream, By using a famous song it will make people remember which advert this is for and what it is telling you. |
Just brilliant, the story so emotional, warm to the heart. |
Making John Lewis song has so much meaning plus it great for this story. |
For me it just great meaning all gifts has the purpose even the small ones. |
i love this advert i just really like the going from an old man to his childhood slowly slowly showing us the piano, and how some gifts are really more than a gift. |
I think that this is alright but the advert is too long for people and it would make them bored because of the length of it. |
Really liked this advert. |
Elton John is a legend and it was very meaningful. |
The song is well known too which helped for easy listening |
I think this is a poor advert, only people with music interest will pay attention to the advert. |
The outcome of the advert is not presented to the audience until the end. |
The Christmas spirit is not really present in the advert. |
Took me a while to understand that it was Elton John going back in time. |
But once i did it was brilliant to see how things unfolded and cinematography was excellent, even touch heart strings nearing the end. |
John Lewis are renowned for having the best advertisements at christmas. |
This ad was not up to expectations and therefore I did not like it at all. |
I though the story line an concept was interesting and I enjoyed spectating the different stages of Elton John's life. |
However, I forgot the advert was actually about Christmas. |
the advert started out quite sad but i loved the background tune and it showed alot of interesting things. |
the song went back to sad for a bit but also quite cute |
It was a touching advertisement, good choice of song and well shot, however, it did get quite boring to watch after the 1-minute mark. |
Overall an OK advertisement. |
Great ad ! |
It is original, entertaining but slightly repetitive. |
it was also a very good idea to add an emotional value at the end. |
The product should be bought maybe even more into the spirit of christmas put in general the production was very well made. |
Stunning christmas advert. |
Full of nostalgia. |
Great song by Elton John and great cinematography as it takes us through his life. |
Made me sing along througout the advert and the seamless integration of tour footage. |
I like how the commercial takes us through Elton John's life and I love the exploration into the personal and family impacts of christmas and the aspects they portray. |
i thought this advert was alright but was a bit repetitive. |
altogether it was good though i liked the storyline and the actors were good |
The story line utilized an iconic story to demonstrate how meaningful some Christmas gifts are and contextualizes the familial essence surrounding the holiday. |
The music choice is inspired, capturing the highs and emotions of one man's incredible journey. |
Terrific commercial with a good message hidden in the ad, brilliant actors, brilliant music nice style good storyline, nice images, overall a terrific commercial that made me feel emotional |
I love it. |
The Elton John song playing throughout was amazing, and combined with the video it created an overall happy, homely feeling. |
John Lewis Adverts are normally amazing though. |
I think this is music video. |
the song melody is very nice one. |
and it has beautiful word. |
the video has a good massage. |
but some times this video is boring |
Story line was great. |
And the music was so much great that inspire us very much. |
The images are the quality full. |
Over all that was an nice combination. |
absolutely great story. |
music fitted perfect and kept the spirit of Christmas alive. |
took you through the life of Elton John and was like a mini documentary |
This feels like more of an advert for Elton John than for John Lewis, but was nice to watch anyhow. |
Will make a bunch of parents want to buy pianos |
Having Elton John will sell anything! |
The best thing about this is how this timeless song remains totally calm amidst the craziness of his life. |
The video really takes you back in time, and even though I was only born in 1999 I feel nostalgic looking at the 80s and 70s segments! |
I guess the items used were from John Lewis, but there wasn't any obvious promotion on John Lewis items which would be my only criticism - precisely what was being advertised wasn't clear. |
Definitely the most memorable advert of the year though! |
Another great ad and as usual puts you right in the Christmas mood. |
Love that it's the story behind Elton John and the perfect gift. |
The motto of 'some gifts are more than gifts' is a powerful message to the audience about Elton John. |
This appearance of him is an amazing way to promote John Lewis and partners. |
LOL this video is amazing. |
It has so much truth about this video which I don't another people will understand literally that maked me cry cry. |
Music is so good. |
Actors are good too just amazing! |
very moving and heart warming it gives a clear message and i wouldn't expect any thing less from a John Lewis avert making them better each year |
such an inspiring advert, shows one of the greatest artists and how he started his music career, along side with one of his most popular songs. |
a very sentimental advert. |
Amazing video. |
amazing actors. |
That makes me cry I love it. |
This actor is amazing. |
Also music is pretty good. |
And that moment of parents is amazing |
amazing advert, as it shows that a good present on christmas will possibly change someones life forever, in a good way, because of a new hobby, |
very good advertising capturing people's thoughts and emotions in an advert, feeling the spirit of Christmas through a 2 minute video is magical and the true spirit of Christmas flurrying through me. |
I think this video is pretty good. |
How from old talanted guy to him at young ages. |
That is not just a gift that is love. |
Actors are so good at their roles. |
Also music is amazing too. |
Images fit perfect on whole video |
it was very boring. |
For me it wasn't really related to christmas at all. |
Also it had no flavour what so ever. |
Very stale and too long |
A fantastic advert that was brilliant to watch. |
The visuals and music were perfect and most importantly the story was great. |
Overall, an exceptional advert. |
nice costumes first of all, nice theme going back in time showing the evolution of elton john, audio was a bit disturbing, changing always from live stage voice, to normal, a lil bit too high pitch i would say, overall a nice video |
As the video has John Lennon in it, it really makes the video having a Christmas atmosphere and If i saw this ad on TV, I would definitely go and buy something from John Lewis. |
This one is very good because at the start you think what is the ad about. |
Then as it goes on it shows you the chrimas spirt because the person in the story starts off as very famous with a piano and it slowly goes down to where his mum and nan gave him the piano and it shows you if you wake up one day when you are young and see something you don't like you can play it or use it and when you move up in life you can start to love the thing they gave you and you will what to thank and respect them with every think they gave you to get you where you are in todays live. |
This video was good but could be improved for more of a christmas experience. |
They could of added snow, costumes and a better story to the video |
the constant changes in set initially seem very unnecessary and make the commercial seem disjointed but it all becomes clear at the end and the ending is very moving. |
I didn't really understand this advert. |
However it started slow and got faster, I think it was trying to show that spending time with friends and family and just having a overall good time is better then any present a person could possibly get! |
This advert was okay! |
When Elton starts singing it gives a great vibe of christmas but the whole commercial is really boring and not interesting . |
It gives the vibe and feel of christmas because of Eltons singing. |
Commercial is broing until the that little kid starts playing on piano and it really adds to the funny and positive part to the commercial |
It made me feel the Christmas spirit and how john lewis could provide the perfect gifts for Christmas. |
I liked the music as it was slow and calm but the only issue would be that it was slightly too long and similar clips were used inbetween. |
Song was excellent. |
The transitions in different stages of his life are well done and the importance of piano is portrayed clearly, Christmas is definitely a present theme but not the overall focus. |
A very touching advert that will really cause emotions to run when watching. |
Having this advert for john lewis however doesn't really work as their products are not being advertised. |
Impressive. |
Was easy to pay attention to. |
Huge part of the greatness - Elton John, and the story that comes with it feels real, just great. |
I think overall the advert was enjoyable but I felt that the message wasn't put across well enough. |
Take away the last few seconds and it could be advertising something Elton John related. |
This advert is amazing and had my attention from start to end. |
The story of him going back to being a child and getting the piano, is so moving and encapsulates that Christmas feeling, whilst being heart-warming. |
I think this ad seems more like it's advertising Elton John than John Lewis. |
The concept is great, but I think if they had made a regular person looking back on their life it would have made more impact than a celebrity that ordinary people can't relate to. |
I always look forward to the john lewis christmas advertisement. |
This Elton John based one is beautiful. |
I like the story and how it evolves, it was moving, sent a good message about Christmas and how one simple present could change someone's life. |
Wonderful. |
The song was ideal, a lot of effort in this advertisement. |
this advert seems more like its promoting Elton's biopic film or his farewell tour. |
the connection to buying john lewis is very loose. |
i love this song though. |
i really like this advert. |
the song is amazing and the characters really stand out. |
it has an nostalgic and sentimental touch which bodes well with an seasonal Christmas advert. |
fits in somewhat in the brand and the message is focused. |
Why you do me like this John Lewis. |
This ad had me choked up. |
Great choice of music, fantastic story line and great actors! |
It made me feel very whole. |
The strapline at the end is the best. |
But are john lewis advertising Elton Johns new movie now? |
what has this got to do with Christmas? |
It was a moving advert, but it took a really long time to get to the point. |
I like the fact that it featured Elton John through various stages of his life, but the message of the advert wasn't totally clear. |
This video is beautiful and inspiring, it shows the life and the life process of an extraordinay singer. |
The production was fabulous and the focus on the story was really good. |
This advert was inspirational, the storyline was good as it showed the power of how a thought out gift could lead to someone's passions. |
I loved the musical theme |
This advert was brilliant from John Lewis but do think they perhaps blew the budget too much considering their financial problems. |
It was brilliant to see Elton's rise to fame and how long he had loved the piano. |
Also interesting to see how much his voice changed over the years. |
The commercial delivers a warm and exciting for the upcoming holiday. |
Elton John and other celebrity appearances definitely catch your attention and makes it one of the favourite commercial almost instantly. |
The background music is nice and the transitioning between the scenes is good. |
It is very relatable. |
The advert itself was very reminiscent however, it wasn't very Christmas related. |
The song has been featured before in one of John Lewis' adverts so it feels very repetitive. |
I would have prefered to see clips of the real elton john - surely there are clips from performances from years ago, that could have been used rather than the actors? |
Loved the last 2, with the children - and the little child running down the stairs was great. |
You cannot tell its really a christmas ad until that point. |
This didn't feel to me like it was anything relevant to Christmas at all. |
I understand the point the advert is trying to make in regards to gifts, but in all honestly it felt more like a promotional video for Elton John than Christmas. |
i like so much Elton John he is the greatest singer at the moment and could be more than now on. |
I believe in his music and this video showpiece of his great life. |
Well done great video . |
Good advert for relating to people's emotions especially with music and how precious certain gifts are. |
Many people love Elton John so I'm sure this advert is very popular with people. |
It's awesome how they go through the decades of him performing at different ages. |
Great effects and great overall message. |
I love Elton john. |
reminds me o the ethos of Christmas, fun family. |
I like the use of old and new to involve all ages. |
If someone sticks around to the end of this advert then there is a treat to be had, the story suddenly makes sense and works remarkably well for a festive campaign, However the pace is far too slow and so it's very unlikely that one would watch the advert right through. |
I love this advert. |
I have seen it a couple of times before and the first time really moved me - it obviously has less impact the more times you watch it! |
The music is beautiful and it's great to see all of Elton's different looks over the years - the acting is lovely as it captures little emotions as he sings, you can see how his confidence / demeanor changes over the years. |
I'm not sure it would make me anymore likely to go out specifically to shop at John Lewis for this Christmas but their Christmas adverts in general make me love them as a brand and probably increase my spending there across the year. |
I feel like Elton John is a great representation of Christmas spirit and the overall feel of Christmas in general. |
The advert is very heartwarming, as it goes through all points in time until the pinnacle moment in his life - which is really touching |
The storyline is poignant. |
The actors are amazing; Elton John is a star and anything he does will get a brand a lot of attention. |
The music is great and content also beautiful. |
Elton John is a pure icon. |
This was a well shot ad with a great choice of music. |
I love how expressive Elton is and this make the ad more emotional. |
Showing othershis and other talents and relating them to John Lewis as a place to nurture this. |
This is a fantastic advert. |
Love the way the clips are put together and move through time. |
I loved the song used in the advert and the way it fits with the theme and the mood. |
However, I wasn't keen on the focus on Elton John, although I did like the way the story is told, moving back in time. |
I like the idea and the sentiment. |
However I am not an Elton fan and I think it is too long and a massive plug for his farewell our next year. |
I think it is a bit over the top as an advert. |
It does not really tell you anything about what is available at John Lewis |
Absolutely beautiful. |
Emotional, personal. |
It tells a beautiful story and brings us closer to such a huge figure as Elton John. |
Powerful message that invites the costumer to want the product. |
You definetely feel the christmas in this add. |
This is one of the best Christmas adverts for a long time. |
i love the song and the storyline, it makes me feel emotional and festive. |
Didn't have much to do with Christmas but was very emotional with Elton John singing. |
John Lewis didn't seem to relate much to anything in the ad but the cover of a song made it memorable. |
I like the overall message of this video, that the perfect Christmas gift can unlock a person's gifts for years to come. |
It's just a shame that John Lewis don't, as far as I'm aware, sell pianos. |
Elton John's fee for this video was so hyped long before the advert debuted and I think that spoiled a bit of the magic in it. |
But it has a nice message and it lands really well. |
I really really like this gift. |
It is not clear which brand it is advertising until right until the end which really gets people watching the entire ad just to se who it represents. |
It's rich in its musicality, engaging, interesting and the emotive music makes for a positive experience which makes you feel christmassy. |
This John Lewis Christmas advert is very nostalgic and symbolic. |
It features Elton John throughout his years. |
The ad shows gifts from John Lewis are not just gifts they provide sentimental memories. |
I can't think of anything more creative than aligning Elton John's career in the John Lewis Christmas advert. |
It highlights that things bought are John Lewis are forever. |
The music was iconic and brings nostalgia to the John Lewis brand. |
As Christmas adverts go it was very clever. |
I thought that this was quite a sentimental advert and had a nice storyline to it, albeit too long. |
I enjoyed the background music and snippers of John Lennon's life being shown. |
If it was shorter and the message that was made to be emphasised sooner, i would have enjoyed it more. |
It did not have a Christmas feel to it and i did not associate it with John Lewis. |
This advert is beautiful. |
The song is one of my faves and Elton John is an absolute legend. |
I love seeing it from his side, so his memories and so on but also the people influenced by him and those who love music and all the different stories of these people. |
It's a beautiful advert with a lot of meaning and I love it. |
Truly beautiful advert of Elton John's life and career going back in time. |
I love the fact that the sound of the song adjusts to that moment in time. |
As someone who doesn't get weepy at adverts, you had me when little Elton comes downstairs to discover a piano and puts his tiny fingers on the keys. |
Truly outstanding and flawless. |
This is such a moving advert - I love how it tells the story of this gift that Elton John recieved and you go through his life moments. |
It's so touching. |
I love the song used and I thought all the actors were incredible! |
I really enjoyed this and the message it conveyed. |
It made me quite emotional. |
Lovely advertistment from John Lewis i do think that the song played here was great. |
This is about so many memories all put into this one commercial i liked the lyrics of the song and the special moments of this man Elton John. |
really loved this advert and could watch this a thousand times again. |
A new thought to the advert, and a nice tune to go along with it |
I found the video very exciting because of the performer in it combined with the touching story telling with great actors in it, very good production. |
Excellent song selection, Good choice in the artist tour trajectory to be presented. |
Absolutely wonderful. |
Great job , this touches the christmas spirit in every adult. |
Another emotional advert , i really liked this as it made me think about christmas and gives from loved ones that can simply change a life. |
It was beautiful and touched me and many oothers im sure . |
Lovely, loved it from beginning to the end, love Elton John. |
Beautiful song, lovely concept. |
Great video, inspiring and meaningful. |
Don't know much about the company but I enjoyed watching the video. |
It is a real masterpiece, with addition of Elton John's life and story. |
The ad is very touching and moving, although not really Christmas related. |
Sometimes it looks like promotion of Elton John's movie. |
Another great Christmas advert from John Lewis - right from the very beginning, it was easy to tell that it was for this brand as they always come out with emotional, heartfelt adverts every Christmas! |
This one brings another important message to anyone that sees it - that sometimes a gift is more than just a gift! |
The music is beautiful also. |
This didn't feel much like a Christmas ad to me. |
With the Valentine style heart decorations and stars and stripes jacket it felt more like multi-season video. |
The story of the piano is sweet and the music is good but it's just not much of a Christmas feel. |
It's a sweet storyline and good acting. |
oh john Lewis you have done it again, fantastic advert, possibly one of the best I've seen again this year. |
Very touching going back through Elton's life backwards where it all began with that first present and him looking back through it. |
Very emotional and very good advert, well done guys at john Lewis |
This iw ahat i think about, this ad, This was kinda good but it was really boring because it was boring and boring is boring so youshould change the advert to maybe something like call of duty splinter cell or something good. |
Elton John wins Christmas for me such a beautiful advert well put together to capture Elton through the years. |
All his appearances even his vocals change what a masterpiece! |
Loved it all the way through. |
This was a spectacular advert that tells the story of Elton John as it goes backwards through out his years as a singer all the way to his childhood when he received his first piano as a Christmas gift. |
The song choice was of course great. |
The imagery of the singer's life was well captured. |
I really enjoyed it. |
that was unnecessarily long winded, the story line is alright but in general it doesn't really make sense, the music is good and using Elton John is good |
Astounding. |
Loved Elthon John, good styile and images. |
The location of course magic, and the music the best filling everything with joy through the commercial. |
The advert is over the top. |
It has little relation to Christmas. |
It was far too long. |
That song is really drab. |
I do not like this advert. |
The advert really pushed the idea of how important some gifts can be. |
Showing Elton John at various stages of his career and life. |
Then brining the focus back to a childhood gift that may have started it all. |
This advert was very good at making a connection with the viewer. |
Who would want to watch this advert to the end. |
I think that it was a very emotional story,but they should of made it clearer who that man is. |
The song is a very chilled out song and I think that the actors did their role, but they haven't showed the Christmas spirit a lot. |
it is a nice video, i felt the christmas spirit, but i m not big fan of piano music so i cant tell anything about that/ |
I like the advert, it shows a great and emotional story but i simply don't see how this is related to Christmas, it's possible the most unrelated Christmas advert I've seen from John Lewis in a while |
Every year john lewis produce the best christmas advert. |
This touching tribute to life of one of Britains greatest musicians touches the heartstrings and inspires people to buy a beautiful gift at christmas. |
It shows the story of Elton John and how gifts can change someone's life. |
I like the music and the transitions as we see his life unfold and it makes me fell happy but it doesn't really express the feeling of Christmas until the end of the advert but it shows a good message throughout |
I thought it went on a bit too much before getting to the point, but, at least it was good and all the actors played their part perfect. |
I liked your work very much continue on like this, very beautiful can feels the spirit of christmas, and longing to meet parents and relatives. |
I love Elton John I feel this Is one of his best videos. |
I think he plays a big part in this and makes it great and very worth the watch. |
Just a amazing advert. |
very nice and uplifting advert but it is not really christmas related its all about elton john advertising and he is not know for christmas tracks. |
This is an amazing advert but mostly for the life of Elton John then as an advert for John Lewis. |
Of course the spirit of X-mass is there and very obvious but seems more like a spot for Elton John's life and leads to buy the ticked for his oncoming concert :) However, I love it! |
This made me feel very emotional because of the gift he got as a kid and that he is still playing now. |
The advert looks very good and the actors make it look very emotional, but very good at the same time. |
This was really beautiful, with a lovely storyline and it's hard not to dislike Elton - he is great and I like seeing more LGBT rolemodel in the advertising. |
The images are great to chronicle his career with so many memorable moments, Elton's gravitas is excellent and of course, it is a great music track. |
My only comment would be that it is a bit too long. |
The video looks a bit tedious, and after a few seconds of viewing i want to switch it, but everithing fixed the touching ending with deep sense. |
as they do every year john lewis deliver on their christmas advert, its the sort of video you can watch over and over and not get bored, brilliant backwards time lapse and the sound track is perfect, shows the quality of the products they sell with the quality of the advert |
The storyline is very convoluted, never been a fan of the John Lewis adverts. |
The style was very thought through, though it's not playing to the Christmas stereotype or theme. |
The images were alright, very bold in colors most of the time. |
Overall, a below average 5/10. |
This is so amazing. |
Everything fits perfect at the end I cried . |
. |
So amazing vocals are on the place instrumental too just amazing. |
I love that song i'll save it <3 |
I found it to be a moving and emotion provoking commercial that showed a famous artist through different stages performing throughout the years, and it had a good vibe |
I really enjoyed the story to it. |
It was quite a long video for an advertisement but had a great song and a nice ending. |
I was very much inspried by this advert due to the fact it had a legend on screen. |
I am sure john lewis are going to profit from this. |
The storyline of this advert keeps you immersed however its not that good at giving off the brand its for, its memorable but not for John Lewis. |
The actors in the advert are brilliant at portraying the message |
I think this was a heart touching commercial. |
It made me feel emotional when I watched this. |
The storyline started when someone was playing the piano and eventually a boy after a long time got a gift which was a piano. |
This was very nice, I loved the music and the person's voice, very calm and exciting at the same time. |
The storyline is very nice shows the good that Christmas can bring |
Definitely enjoyed watching this advert. |
it was really well put together, it does give that good christmas feeling. |
It tells the story of how little things in life can make a huge difference. |
the acting, storyline and the music was perfect, it all mixed up together and it did make kind of make me think how my childhood christmas were. |
Overall - 10 = Brilliant |
The use of Elton John and his story as a musician is a really poignant reminder of how a gift can shape a life for someone. |
This really does cement the brand image in the mind of the consumer. |
I liked this advert a bit but took a bit of time to realise how this is linked to Christmas. |
I especially liked how you used famous people to make people more intrigued into the advert and the products. |
Good music and entertaining video that can keep the attention of the audience since it has a celebrity like Elton John. |
However, the video does not indicate what the ad is for and it is unclear how the ad is related to John Lewis. |
John Lewis adverts are what we all look forward to in the UK. |
With Elton john being the star this year even more reason to love it! |
Would of been better if it had some more elements of christmas in it rather then him playing the piano at a concert. |
What can you say apart from it was terrible from start to finish. |
It didn't tell me anything about the advert and took too long to start and even when it did you literally didn't know what it was all about until like 2 seconds in the end. |
I love Elton Jon. |
I'm not sure how he relates to John Lewis. |
This is not a memorable advert as Elton is memorable in his own right and the link is tenable. |
I think this is a touching video about giving your gift to the people you love even if that means singing a song. |
The little thing makes the difference and Elton John in this video showed that. |
It is a good meaningful advert. |
My main issue is that it is way too long for an advert. |
But the message was clear and the advert had one of Elton Johns bests songs playing. |
Overall it was good. |
I love this fantastic Christmas advert. |
This really shows what Christmas is all about. |
Happiness, time with your family and most of all. |
I'm really excited to see this advert on tv |
I can say so much things about this video, but i'll say a little bit of what I am thinking about. |
So this video is Amazing, It has so much truth about these words and gifts. |
Christmas it's not just day of gifts Christmas it's amazing time to celebrating for Jesus. |
Amazing Video and that make me cry a little bit. |
Also about actors, actors are so good at their roles like at the old guy make it to most younger cuttest boy i have ever seen! |
That piano at the of the video was just amazing i love that video. |
Images were so good as well. |
That make me feel to think about my life what to do and something like that. |
Storyline is so good i love that because it's pretty simple but it's not. |
It's sound funny but it's not! |
Stunning. |
Nostalgia in a box, basically. |
Superbly shot, beautifully edited, and just amazing. |
Oh, and the music is brilliant as well - but then what would we expect from Sir Elton. |
It was such an inspiring advert. |
I think it's great how it starts from an ages elton john, and it visits the past, and it travels all the way to the start. |
The lighting was very vintage, and classic. |
The music was calm and emotional. |
The story line, and direction is very motivational. |
The focus on the gift, is very important. |
This advert has a good concept using Elton John remembering about a christmas present that he was given which therefore helped him achieve what he has. |
It doesn't really give a christmas feeling until the end which could be introduced earlier on it. |
A brilliant advert tells a fantastic story so well through the lifespan of a song. |
Really effective brand usage . |
Clever production carries the theme well throughout. |
This is a very original idea and I enjoyed it very much. |
It's not christmas themed but its a great emotional advert. |
I don't see the connection with shopping at John Lewis but i'll enjoy watching the advert again. |
This advert does not get me in the festive spirit. |
I love the song, just not for xmas. |
Too much Elton John not enough Christmas. |
I like the younger versions of Elton |
The storyline of the man remembering a past Christmas with images of him as a child was okay. |
The style of concerts & performances was fine, but it did not seem Christmassy until the end. |
The actors performed well, and the music was alright |
Great advertisement that represents this brand very well. |
I like the sentiment as it appeals to a vast amount of people. |
The style is nostalgic and is just good. |
This was an advert for Elton John it was promoting him and nothing else. |
I did not like the sound track or the story line. |
Most clever idea to use world renown celebrity Elton John showing his life back to front. |
This ad is the most memorable of all and surely will boost John Lewis Christmas sales. |
I think John Lewis made the wrong choice with Elton John to front this advert. |
It also really has no bearing on Christmas and the advert I find somewhat confusing. |
Its trying to say if you get a piano you'll be a 'super star' which is not believable at all. |
I love it, amazing advert and a real tear jerker. |
The concept that a gift is more than a gift is an emotional concept that is not lost on its audience. |
I love that it goes through so many decades of Elton. |
I liked the video, it seems very personal to Elton John, people can connect with his story. |
The atmosphere in the video is nostalgic and emotional, and the colours are soothing. |
The video was very well made. |
I especially liked the scenes from his concerts, they really fit. |
The song in the video was a perfect choice for this story, it is emotional and beautiful. |
I found this a very moving and poignant advert. |
I love Elton's voice and enjoyed hearing him through his career. |
I thought the actress playing his mother had a beautiful and expressive face. |
Terrible Ad didn't show anything about John Lewis, could of been for anything. |
and the money it has cost to pay for Elton John. |
wouldn't encourage me to shop at John Lewis. |
I have to admit that I was a little lost at the beginning of this video - I didn't understand that it was sort of going back in time, showing us snippets of Elton John's past with the use of actors playing the roles of people he's known, family members, etc. |
It was interesting. |
I don't hate it, but I can't say that I'm in love with it either. |
It didn't make me feel emotional, as sometimes happens. |
Of course, his music was used in the video - fitting. |
I love this advert. |
It tells a story by simply having a song playing and looking back on Elton's life. |
It is a feel good advert, but it is a little sad as well. |
i love this ad,Elton John is a fantastic role model. |
Elton was from a poor background but his family supported his passion which inspired others to get out there and do it. |
The advert tried to create the story of how a young boy's gift of a piano turned into a love of music and thus him into a great star. |
Unfortunately this warmth and depth of emotion was not displayed until the final scene of the advert so overall it lacked the emotional pull that previous adverts have had. |
Good but not good enough. |
I like this advert. |
I wouldn't say it feels so much about christmas as it does about Elton Johns life. |
Although it does capture a christmas feel to it. |
Loved the story in this ad with Elton John. |
The message was very powerful that the gift given with such love led to him fulfilling his dreams and ambitions. |
The music was obviously an extra bonus. |
A great ad. |
Well I just felt that was a really long way to go to get to that message, I don't think it's going to help people find the right gifts in any way, you never know what your going to be good at, I liked the song though. |
Absolutely awe inspiring emotional content that filled me with hope and admiration. |
Truly the spirit and essence of Christmas. |
Unique storyline and wonderful music. |
Totally different and utterly amazing. |
That was very poignant, and I loved the idea of running backwards in time (usually such ads start at the beginning and fast-forward through the famous person's life). |
Great music, and the story strong made the point that a well-chosen gift can start off a lifelong passion, which can lead who knows where. |
A well-made and cinematrographed advertisement, and one that did not oversell the brand. |
On the other hand, it had little to do with Christmas per se (yes, the piano is a Christmas gift, but what about Christmas as in Jesus Christ and his teachings? |
). |
i love this. |
It shows the true meaning of Christmas when a gift turns into a passion that someone can really enjoy. |
Rather tear jerking but I can live with that. |
I do like how they showed Elton john through his singing life going backwards. |
High production value and the choice of song was perfect |
well its got Elton john in it so its going to always win me over. |
beautiful music and fabulous videos of this life and what his life was like. |
very moving about how the choice of a simple gift and shape the future for some people. |
it makes u thing and feel about how carefully we should choose the gifts for our loved ones based on what they would really love to have . |
great storyline and idea to put us all in the christmas mood and want to go shopping for the perfect gift |
This advert is eye catching. |
The images are very engaging, and the effects are good. |
However, the connection to Christmas isn't immediately apparent, and the branding is not strong. |
Brilliant. |
From start to finish this advertisement captured my attention, it was truely inspired and what a fantastic message. |
I do not think I have ever seen another advert like this, going backwards in time and sending a message so powerful, one of the best Christmas adverts and the most profound Christmas message. |
An EXCELLENT Christmas commercial that will relate to so many people. |
The tag line & message 'Some gifts are more than just a gift' completely captures the message of the festive season, & will ring true with anyone who has received that perfect gift which changed their life, no matter how big or small. |
The video editing is so well put together & tells beautiful story which will capture the heart of many viewers. |
Overall a fantastic festive advert, giving a brilliant message of what Christmas should be about. |
I do not think this is a good Christmas advert at all, It does not capture the spirt of christmas or give you the feeling to go and shop at John Lewis |
This advertisement captures the Spirit of Christmas in a truly heart warming manner. |
The opening scene showing Elton John at his piano reflecting on Christmas past, and back to the future was an excellent idea for this John Lewis promotion. |
The message that some gifts may be gifts for life was also in keeping with the Christmas Spirit and portrays John Lewis stores in a good light. |
The scene at the end where the little boy unwraps his gift, will touch the audience, and Elton's memories about school Christmas performances, together those two scenes do a good job of portraying the family at Christmas. |
The song was perfect for this advertisement. |
Beautiful job! |
What a wonderful heart warming advert. |
Showing how Sir Elton John first started being a star from someone buying him his first piano. |
The look on his face during the advert as he remembers that great day. |
The way he sung in the advert was typical Elton John. |
This for me was a greatly made advert and one I will remember. |
Not sure what it has anything to do with John Lewis, as there are concerts in the advert as well as the home life of Elton John, unless the piano came from John Lewis. |
I loved this. |
I do not approve of the John Lewis Christmas as with Elton John. |
It is convoluted and more like an advert for Elton than for John Lewis. |
The ad tells the story of Sir Elton John's life after he was given a piano for Christmas. |
It does not tell much about John Lewis. |
However, the company tried to focus on thoughtful giving which was very clever. |
This one is absolutely amazing, well thought, emotional, nostalgic, genius. |
its commercial not only for Christmas, is about every present for every occasion. |
Most important thing at the end. |
i really liked this advert with elton john it it and how he has changed and developed over the years . |
the changes are great. |
he is a world famous idol for many people. |
A great watch the first time. |
The use of a great Elton John song kept me interested. |
The actor playing Elton John in the early years was excellent. |
I liked the emotional feel to the advert as it is perfect fort Christmas, however i feel like the advert was too long and drawn out. |
The storyline is the real strength of this advert in that it's incredibly nostalgic and really captures the attention. |
You want to follow the story and understand quickly the move through each decade and life phase. |
The style is typically John Lewis in that it's a very polished advert that clearly had a decent budget. |
The use of a much loved character like Elton John and the excellent choice of a very accessible song is a strength. |
The other actors are well cast, in particular the young boy who gets the piano on Christmas Day. |
The music is great and it made me feel that buying the right gift at Christmas can really be life changing. |
The production was all over the place, should have started with the child having a piano for Christmas and gone on from there. |
Music was obviously ok, but the scenes were all wrong and in the wrong order. |
Would have been really powerful had the young boy started the clip then went on through his life until he was on stage at the end |
Great song for an advert with a really deep feeling of emotion and sentiment. |
It took a while to know what was going on but what a great storyline. |
As an advert for an Elton John biopic this works really well, as an advert for John Lewis, this works less well, as an advert for Christmas it misses the boat, and then some. |
Going through Elton John's life is a great advert, I really enjoyed the way the younger versions appear. |
but festive, not by a long shot. |
Poignant, well intentioned and significant. |
This advert conveys the meaning of Christmas with a simple message that gifts should be thoughtful and considered. |
Good advert and thought provoking. |
I thought this John Lewis advert to be very creative and carrying a genuine pathos which couldn't be ignored. |
Of course the music is familiar as is the face of Elton John. |
Sat at his piano he travels back in time to his earliest memory of his gift of his first ever piano. |
Love the fact Elton john was in this! |
Great advert was really funny and the story line was good. |
I would have liked the video to have been more Christmas based with images. |
I think that this ad reinforces the importance of giving. |
Elton JJohn's ability to play the piano, meant that a gift like a piano was a life changing one and that this store had meaningful gifts for all the family to buy. |
Very good clip! |
Pleasant quiet music performed by great composer Elton John. |
Well approaches for a meeting New Year. |
Celebratory atmosphere is present in this clip/ |
I thought that the song by John leis was very touching and passionate also how the woman and the boy made the song even better to watch. |
I really like this advert, i totally got the message. |
Nice background music, cool visuals. |
This is a cool Christmas advert, well put together, great celebrity also. |
I think its awesome when advertisement have a story behind them like this one, it adds so much to the ad as the music goes in time with the video! |
I think that the advert was fantastic. |
This is due to a number of reasons, for example the production was really good and it had amazing music and the story line made sense. |
Great advert especially to put out the spirit of Christmas. |
Quite long but captures the attention of the watcher, gets the goosebumps going with all the imagery from different eras and with the inspiring finale. |
This is a great advert that tells a simple story of the first piano gift at Christmas . |
It tells how a small gift can make a whole lot of different in the life of a child. |
I love it as it captures the spirit of Christmas. |
The music is one of my favourite and it was sang by on of my best musician . |
Overly long, not engaging, feels depressing. |
Not Christmassy. |
By the end I didn't care enough to 'get' the meaning. |
It puts me off the shop and the brand. |
Way over the top. |
Also sends message that only really expensive gifts mater |
I Love Elton John, I love the song, the cgi is great but it feels like it drifts away from Christmas, like it's more about him than capturing the Christmas spirit. |
And unless you see the beginning and end of the advert you probably wouldn't know it was about Christmas. |
This story takes you though the emotions Elton went through when he got his piano at Christmas. |
It makes you associate that feeling with John Lewis. |
The music was on track, the style was crisp and the content ws accurate. |
My initial impression was that it wasn't as good as past years' but it's growing on me. |
I feel there's a little too much Elton and not enough of the child. |
Could perhaps even have worked better in reverse. |
Emotion on the mum at the end is the highlight - the need for a celebrity isn't that strong in my opinion. |
The adverts portrays that the shop provides quality items. |
They will last a life time. |
That message is well portrayed. |
The emotional sentiment works well. |
Very good advertisement! |
Well thought out especially with the whole Elton John story which brings a familiar face to the viewer. |
The heartwarming touch also plays its part. |
Good focus more on the theme of the actual brand, however, the advertisement makes a statement alone without acting as an advertisement! |
No doubt this commercial is beautiful and quite sentimental, show the life of this artist was a great idea as well as the way in which this commercial was executed and produced. |
When I first saw the ad I thought it was very good and really clever, I liked the way it showed that a gift 70 years ago lead to great things for the little boy becoming Elton John - however after seeing the advert loads over the last few weeks I can't bare to hear the track anymore which is a shame |
I do not really like this advert because the music is very boring to be honest and it does not affect me also the acting is very boring. |
What a very good commercial. |
To start off with Elton John then use the use the actor who played him in Rocket Man going all the way back to childhood was a nice touch. |
The advert was very clever showing Elton John at various stages of his career. |
The music choice was also good. |
However, it wasn't until the last section of the advert that is described Christmas and only knew the brand at the very end. |
If you wasn't a fan of Elton John, it may tempt you to switch off. |
The storyline was very engaging and the characters journey was a little confusing at first but once we went through a couple of flashbacks the story became clear. |
The music was good, but obvious. |
some of the flashbacks were very good especially towards the end of the advert. |
The scene in the school concert set up the emotional payback of the last scene. |
A decent advert with a ook back over a singers life with a simple song by him too. |
This is a good advert for christmas time television. |
I find this commercial very bespoke. |
The using of on stage sound and off stage- rehearsal sound is clever. |
The timing of the images is a good match with the lyrics and the message of the commercial. |
Really well-produced advert. |
Very good editing and music adds a real sense of special. |
Great clips of elton used with good effect to produce a really good advert for Christmas. |