Confused.com

REGION: United Kingdom - GROUP: Male, Female
CATEGORY: Lifestyle - SUB CATEGORY: Financial Services

Benchmarking Overall

This shows the overall appeal, as a percentile, benchmarked against the category.


64%

James Corden is the #SheepWhisperer
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40%

Jump On It
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Benchmarking by Demographic

This shows the appeal by demographic, as a percentile, benchmarked against the category.

Item
Overall
GB Male 16-24
GB Male 25-34
GB Male 35-44
GB Female 16-24
GB Female 25-34
GB Female 35-44
James Corden is the #SheepWhisperer
64%
55%
60%
29%
60%
76%
88%
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40%
29%
36%
31%
27%
52%
81%

Engagement

This graph shows you the average engagement of the reviewers during each second of the trailer. The grey bars show how much consensus of opinion there was second by second. Larger bars indicate stronger consensus. Click on any point on the line to view the corresponding point in the video.

Consensus Analysis

This illustrates how strongly the reviewers agreed on the quality of each item. The further to the right, the more reviewer consensus there was about the quality. The higher each item is, the higher the Market Potential.

HIGH RATING +
WEAK CONSENSUS
HIGH RATING +
STRONG CONSENSUS
LOW RATING +
STRONG CONSENSUS
LOW RATING +
WEAK CONSENSUS
1
2

Effectiveness - Age Breakdown

This bar graph shows the Market Potential by age group.

Element Analysis

This looks at several key elements of your trailer; a sentiment analysis algorithm then examines the reviews and calculates how positive or negative the overall sentiment is about each of these elements.

James Corden is the #SheepWhisperer
Jump On It
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