Heathrow - Heathrow Bears
£
Benchmarking
This shows the overall appeal, as a percentile, benchmarked against the category.
- United Kingdom Female 16-24
- United Kingdom Female 25-34
- United Kingdom Female 35-44
- United Kingdom Male 16-24
- United Kingdom Male 25-34
- United Kingdom Male 35-44
Benchmarking - by demographic
This shows the demographic appeal, as a percentile, benchmarked against the category.
GB Male 16-24
GB Male 25-34
GB Male 35-44
GB Female 16-24
GB Female 25-34
GB Female 35-44
Engagement
This graph shows you the average engagement of the reviewers during each second of the trailer. The grey bars show how much consensus of opinion there was second by second. Larger bars indicate stronger consensus. Click on any point on the line to view the corresponding point in the video.
Engagement Demographic
This graphs shows the engagement by demographic.
Distribution Of Ratings
This shows you how each of the ratings from the reviewers were spread over the 0-10 range. Comparing the overall shape of this graph between genders can tell you a lot about where this trailer is resonating most strongly.
Word Cloud & Review Search
This highlights the most commonly mentioned words in the reviews. Just click on any word to see the underlying comments from the reviewers that relate to that word.
Review |
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It is cute the commercial shows that the best way to spend Christmas is with family. |
I like it when you saw them going to the airport to then flight home to the family. |
This advert was very funny and would spark the inner child of all of us watching it. |
However I was not sure until the end that the advert was related slightly to heathrow airport. |
It was therefore confusing. |
Maybe it could give a few more hints at the beginning. |
The start of the commercial was bland and confusing, but following the video call it made more sense. |
The actors present were very cute and well illustrated. |
I like the final emphasis on Christmas being a time to come together as a family. |
A sweet advert that will appeal to all ages. |
It's a bit unclear at first who the bears are but it becomes clear and has a really heartwarming message. |
I have never felt more emotional over a family of bears. |
I think it captures the spirit of family at Christmas beautifully, as you want to be all together and when you're not, it is sad. |
The bears were a perfect choice for this advert, with the lighting and music. |
Everything fit perfectly. |
Its a nice advertisement but the music and the enviroment looks a little bit sad. |
The music its good and the video its kind of funny. |
The story line wasn't very engaging i found and was slightly boring due to no dialogue and non Christmas music, it perhaps needed more Christmas themes in it. |
a very heartfelt and perfectly festive advertising campaign, the use of bears made this especially effective as it reminds the audience of christmas presents in childhood but also of the family aspects of christmas. |
I thought it was super engaging and kind of emotional too, with that visiting family on Christmas scenario making it relatable for the viewers. |
I really enjoyed this. |
I love this advert. |
It's really funny. |
I like the slogan at the end. |
It's clear that the advert is for Heathrow about half way through. |
Brilliant advert. |
Everybody loves it when toys get involved and come to life. |
a great little story which many families can relate to over the christmas period. |
Christmas is all about spending it with your loved ones and this is highlighted in the advert. |
It included modern technology too and was great to see the family reunited at the end and the part where the bears walk in the door and you see human in the window was brilliant, brings it to life a bit more. |
the fact that the bears are back this year too is great as the advert was a hit last year with the bears. |
the bears in this commericlal are too cute i love them and their little stories its so sweet. |
great advertising. |
a bit of a long advert |
I really loved the family gathering on chrismas concept. |
It is touching and so meaningful! |
Brings a lot of positive energy and emotions in me. |
I love the shopping part in the end. |
And also the comparison between summer and winter was really good. |
I like this advert because its different, and whoever came up with the idea to use teddy bears as a way of showing family is good because this reflects society and thers a twist at the end. |
Really sweet advert - the use of bears makes it accessible to a wide age range and also doesn't make it too emotional. |
Great storyline and wonderful use of animations. |
I love this. |
I love the characters, they're so cute - overall this is a good advert and it captures the spirit of family very well. |
However im not gonna lie it dint stand out to me that much |
It is a cute advertisement for Christmas with the family side. |
However for people who don't know the brand we can't really understand what it is about. |
this was a cute advert from Heathrow! |
i don't always like the airport adverts but this one had a nice sentiment. |
guess at the beginning they were in Australia? |
i loved this advert as it was emotional and very cute. |
the video was perfect and the music matched well together. |
i would like to see more. |
This advert is beautiful and touches the heart. |
The way how the bears are perceived as humans throughout and then become humans is remarkable and it is entertaining to follow the tale throughout the short clip. |
The advert was very pleasant to look at the, colour scheme definitely fits with this time of year. |
I am not sure as to why the advert starred bears rather than humans as bears have no particular link to Heathrow airport as far as I am aware, however I thought the message of the advert was nice. |
Such a cute ad showing the comfort of others on Christmas. |
As well as a cute reminder to be together. |
Although I'm not so sure as to what the ad is trying to sell if its flights or bears. |
Such a lovely advert. |
Enjoyed the whole story and how different it was. |
This would definitely be an advert that would stand out to me this Christmas and helped me learn more about Heathrow. |
Brilliant. |
I loved the storyline and the music. |
I loved the actors (mostly the bears tbh lol) and it made me feel happy. |
The images were perfect. |
This video is so adorable! |
Everything looks and sounds good- music, visuals, animation, colours. |
It is creative and reminds me of my childhood. |
It all plays out nicely. |
This is one of my favourite ads that I've seen, captures the Christmas spirit very easily with the Christmas tree, the turkey dinner. |
and the family atmosphere. |
Adorable characters make the audience instantly fall in love. |
Initially a little confusing, but quickly makes sense. |
Thousands of families across the UK will identify with this advert; grandparents/other family members are far enough away that their absence is felt. |
Brilliant advert from Heathrow. |
this was a very long advert and I really couldn't be bothered to watch it because it didn't interest me. |
It was quite festive though. |
I like how this is in the perspective of bears because its different to other adverts. |
However, i think it would be better if you made it more clear what brand you were talking about. |
I really like the advert its fun and cute. |
I t really fits well the Christmas themes. |
Vert eye-catching for a younger audience. |
The music is sweet. |
I love this advert, it tells a story in a cute and funny way using bears. |
It gets the viewers attention and it also shows the true spirit of christmas in a fun and exciting way. |
I really enjoyed watching this advert, I believe it is very eye catching and entertaining to watch and will excite children. |
It really put across the message of Christmas and what is important at that time of year. |
This is a lovely advert for children, it is also nice for old people and families. |
I love Christmas and it makes me feel warm and happy. |
Perfect! |
Truly captures the essence of christmas; having fun with the ones you love. |
The storyline of this advert is so heartwarming and sweet to see. |
Amazing to think some places still have these kind of family values. |
I love this advert because it shows that christmas time is made more special with family and I love that it portrays this with teddy bears. |
This is a really special and unique advert. |
Wow, this is a good advert, the bears are very cute and make me want to watch the advert more and the storytelling journey keeps the viewer interested and wanting to know what happens in the end. |
cute advert about family and christmas. |
The song fits beautifully and the story line is both funny and heart warming. |
It is very lovely that the teddy bears turn to humans at the end and shares the importance of family. |
I love this advert. |
It's so sweet, and I love the idea of bears, and then at the end, people. |
It makes it different, and better. |
Very moving video, this time is one of the most anticipated of the year, where the whole family gathers to compile Christmas Eve and New Year holidays, family members who are fat away travel to be all together. |
I like the storyline as it was very heartwarming to watch. |
Accompanied by the music it showed what Christmas is really all about and it makes you feel very warm. |
Aww this is such a cute advert! |
It shows that presents and a tree don't make Christmas, even if you are in a luxury hotel. |
What matters is family, and that family makes Christmas. |
I don't use Heathrow airport , as I live a lot closer to Manchester airport, but it makes me like the place for making such a cute advert! |
the story line was realistic and made me happy, the music was cheery and fitted into the video perfectly and the actors seemed happy at the end |
First of all, this add had really interesting content and the story relates to our lives, day by day. |
It has heart and humour making the commercial memorable. |
Entertainment is the best quality of this video. |
The quality of the video makes it easy to follow the plot and engages the customer. |
I will definitely remember this commercial many years from now. |
A very adorable advert which captures the true meaning of christmas and advertises the concept of flying home for christmas very well with magical and funny elements. |
Absolutely adorable advert. |
I love teddys so this made the advert so much sweeter and more unique than the generic family Christmas advert. |
Loved how it was about family. |
This advertisement was really nice and definitely captured the spirit of Christmas. |
I like how they kept it simple. |
The advertisement was also filmed well and the storyline was well thought out. |
I think that this is a lovely advert and really encompasses the brand. |
I think it is an emotional one and the telling of the bears instead of people makes it more so, definitely memorable |
I like the fact that at the end it shows the real people, the whole video is well edited and the story is not that bad even if it could've been told better. |
The only thing that makes it hard to watch is the bears, they are really ugly. |
If they would've been cuter the whole advertisement would've been great |
Loved the concept with the bears last year and how it's continued. |
Such a sweet advert with a heartwearming message about the importance of being together at Christmas |
Cute premise, beginning goes on a bit long and don't really see why they need to turn into people at the end? |
5 stars for every time the bears hold hands |
This was a charming advert. |
I liked the ending when the bears became humans and showed that we all want to be together then. |
This appeals to so many people and was engaging and touching. |
I do love the story line to this advert and the family aspect to this advert as well - it is extremely adorable and i love that. |
Such a great christmas advert. |
The advert was fun and reminds customers of their home during Christmas whilst also showcasing Heathrow bears in an original way. |
It was a bright and relaxing ad. |
quite unsure of the message of the video until the very end. |
but feel the ad makes it personal by using a family which would relate to a lot of people |
The bears are very cute which catches your attention. |
The advert promotes family and community which is what christmas is all about and attracts viewers to the idea of flying to heathrow. |
The music was appropriate with lyrics that narrated the advert. |
I absolutely loved this commercial! |
The teddy bears were very cute and the story was extremely heartwarming yet funny at times. |
The music was very festive too. |
It was extremely creative how the bears turned into people at the end, |
Strong start. |
It represented christmas in a humerous, cute and unique way. |
Loved the human to bear contrast. |
Not a fan of the backing music playing but apart from that good. |
I like how they used the teddy bears to advertise by making them tell a story to the audience. |
It is a family based advert. |
I loved this commercial so much as it perfectly shows that christmas is about spending time with the family. |
And making the extra effort to spend it together |
It's such an adorable concept, the fact that it's telling the story through bears works really well. |
The characters are really cute the narrative is heartwarming. |
The story almost reminds me of Paddington and this creates a sense of nostalgia for a lot of people. |
The images and style of the piece creates the best atmosphere surrounding the theme. |
I also like the actors and type that they use as this conveys the best message. |
very cute holiday. |
the holiday/airport theme is very attractive. |
cute little story which keeps you watching. |
advertises airport and airport bears. |
Christmas themed and enjoyable to watch |
This is so CUTE! |
bears are almost like a part of christmas. |
This is so lovely and really applies to every age group there is out there. |
I really like this advert because it gives a different perspective of Christmas ,Christmas isn't all about winter it can be sunny and still have a Christmas spirit . |
overall I really like this advert because it promotes Heathrow really well |
This advert is appealing to a wide range of audiences as it portrays families at christmas well by using an animation, whilst advertising the brand. |
It was a beautiful way of showing that family makes Christmas. |
The advertisement was not at all tedious to watch, and it is perfect for the upcoming Christmas season. |
This advertisement sponsors teddy bears! |
Teddy bears are the best: they are soft, squishy and cheap to buy. |
Nice lighting in the scene, which bring great attention. |
It is great and funny video . |
I like this bears . |
The music is positive . |
The style is very Christmas . |
Heathrow Bears are the best . |
A original video commercial i like it , the bear is wonderful and funny the video is very expressive , the music is good , the screenplay is great i like the video simple and positive |
this advert was great, really intriguing seeing their story. |
at the start it wasn't clear it was for heathrow but near the end it clicked and was really good. |
The bears were animated poorly and I couldn't get over that, and the lack of dialog is almost disconnecting you from the advert however I like the ideals of Christmas that the video portrays. |
Very heartwarming ad which captured the essence of Christmas and also the theme of family being together. |
The storyline was sweet as animated bears were used rather than people. |
A great advert well put together its very good how the music goes so well with everything going on in the advert this advert has made existed for Christmas. |
The heathrow bears advert for me was very nice indeed as it has some nice christmas music being played in the background. |
I also like how they used animations instead of real people |
Good advert including the Paddington bears which will draw your attention as they are quite cute characters, and the fact that they are at Heathrow shows that it is a good place to go for everyone, the music went perfectly with the scenes going on in the advert. |
Throughout the advert, it's not really clear what the is being advertised right away. |
I feel like the choice of music could be improved, more synced up/relative the visuals. |
Although this is a high budget advert, which is definitely a positive, it seems a bit cliché with stuffed animals becoming humans at the end, nevertheless, a well thought out advert. |
Really good advert, at the beginning didn't make too much sense but as it showed the bears was on skype to each other it was highly relative as to happens at Christmas with my family. |
It was a very heart warming advert. |
The only issue is the use of the music, i feel if they used a bit more of a cheerful song it would of enlightened the advert a lot more. |
Other than that great advert. |
heathrow bears was a great choice of character this year. |
the feel i got for the importance of family time was very strong. |
the branding for heathrow was very clear great. |
Colour scheme: Dark and mysterious
Audio: Happy and cheerful, acting: cute and lovable. |
Story: well crafted and makes you want to shop and the place being advertised. |
The advert is very warmig and shows the importance of being together at christmas, and it shows the various shops in Heathrow, however it should be shown that Heathrow will be reliable during Christmas time |
this ad has a good family vibe to it. |
the characters are also cute and have a friendly nature. |
making it appealing to the veiwer. |
there wasnt much acting in this advert but that was okay because it was modern, fresh, and eye catching. |
i love animals that move like humans. |
i think the ad was produced very well. |
however it was way too long for my taste and it lost me halfway through as i did not think there is going to be that much to see. |
i though this advert was really interesting and made a lot of sense watching it, and would make me want to buy more of this specific product. |
Well this is what i think about your advert. |
It was lame i dont get it but not that bad but bad good music goodbye |
in my point of view i think that th HEATHROW BEARS brings up the smiles and the joy on a lot of children faces in the Christmas. |
It's been good video with track. |
But I can't hear any voice. |
In some other ways I liked it because it represent about Bears in Heathrow airport so people can buy it after traveling and give like gift . |
This video track been good to understand and I think this video could be good for baby TV or other kids TV advertising. |
I expected shorter video. |
The idea is very original and interesting. |
The ad is well produced but slightly to long. |
Maybe the ad could focus more on humour to capture more customers. |
I like the advert and it was very heartwarming. |
However, I don't think that this advert really represented Heathrow Airport. |
I only knew it was about Heathrow Airport when it told me at the end. |
Great job on this one fantastic! |
This commercial has a humorous yet joyful and warming story and tone to it and the animation in this is fantastic. |
a very original advert. |
keeping the viewer draw in with the advery with having it have funny moments in, also with the bears looking cute it will have the children and the adults watching it. |
I like the idea behind the advert that shows the strong bond of family values. |
That said, I think the advert would have been so much better with a contrast of Christmas music in the second half. |
Very nice advert to watch really got me into the christmas spirit the one thing i would say is it was hard to understand what the advert was promoting till the very end. |
Kara Sanders's sister was stronger than Kara :(. |
The story was good but it made me feel really sad and i dint like the images. |
overall iloved the actors. |
I really enjoyed the way the bears got really sad about not being with then for Christmas and then the climax of them flying over to them was great. |
Heathrow Bears. |
My Review: This seems to be an ad saying that no matter what holiday trip you may go, Heathrow will always have something to keep you warm and safe. |
The quality seems to be good and you can get anyone this. |
The human like animals make the Heathrow Bears commercial very entertaining. |
The message of the commercial comes clear towards the end of the video, where they say that the bears will make it feel like home. |
Good Way to be heartfelt at a merry time and show bears in a family-istic way and send that message to Families. |
The style within the advert was well kept with the pace of the story and music Well Throughout and Executed |
Heathrow bears had a commercial that was pretty cute. |
It was based on small bears that are meeting their family to celebrate Christmas together as a family. |
The beginning was very off-putting as it reminded me of how stressful Christmas can be. |
As well as this, I was unable to tell what the ad was promoting till it showed at the end on the ad. |
The only thing I liked about the ad was the music, being lighted hearted |
I don't understand the concept of the bears. |
but how can it be sunny in the US but winter in the UK. |
it shows that the rich bears can't set up a tree even though they have that much money. |
Very funny bears . |
Nice cartoon . |
Amazing style and colors . |
Good story . |
i would like to show this video to my son . |
Thank you so much for this wonderful video |
I wasn't a fan of the imagery used in this advert. |
However, i did enjoy the music as well as the message that was put across. |
what a beautiful advert. |
I especially love the actors in this and the storyline is so cute. |
The music was very appealing aswell. |
I generally love this advert. |
was a lovely way to express the spirit of Christmas and promote the brands products at the same time, liked how it could appeal to people of all ages. |
This advert warmed my heart. |
It showed the relationship between people and how strong they can be no matter how far away. |
Especially at christmas. |
Heathrow definitely got their message across in such a sweet and emotional advert. |
The animation also were incredible! |
This advert represents Christmas in a fun and unique way about spending time with friends and family no matter what your situation is. |
This appeals to me. |
I like the animation but the commercial is REALLY unclear i don't know what is that ad for but all i know is that there are bears. |
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so that's a bit weird i would make it more understanable and not that confusing. |
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The start was a bit strange and dull and boring but then nearer the end it gets happier, and more cheerful and the music is pretty plain and it makes you feel just the same they ,need to make it more to do with Christmas. |
This ad almost made me cry. |
This has such a sweet story line and reminds you what christmas is all about. |
As someone who will be away from their partner this christmas as he's working in Dubai for 6 months, this is a nice ad to watch as it's very relatable. |
I liked the music and the teddy bears as they made me laugh. |
The advertisement was wonderful, the bears acting as granddad and grandma were very cute as were their family in the video. |
It captured the Christmas spirit of gifts, tree and most importantly of all, family. |
This advert was very good for a number of reasons, the actors being bears was a very unique twist and different to your normal advert, some may feel it is risky using lifeless toys as actors however i think heathrow managed to pull it off and produced an amazing christmas advert with a very clear and important message. |
I really like this advert. |
It shows how important family time really is around christmas time. |
And that, even last at the last minute, you can jump on a plane and spend time with loved ones, really nice. |
I loved the idea of the bears in the video and it makes it very lovable and adorable. |
It also depicts them travelling from Florida, where it was sunny to England (Heathrow) by plane, where it was snowing and where Christmas was blooming. |
It also showcases that not everything is perfect, with the bears dropping several things and products, which are well advertised. |
Didn't like it that much as I don't get the idea of putting specifically bears acting as human beings. |
Furthermore, boring song with boring scenes with no relation at all to the product being advertised. |
Absolutely amazing, such a heartwarming and cute advert which totally shows the feeling of family at Christmas time, this is smart advertising and overall a great advert. |
that was really emotional and made me sad in a good way without heathrow many may not be able to see their loved ones and family. |
The style of the video is great and very unique. |
The storyline is also very good. |
The advert captures the essence of Christmas well to be honest. |
Brilliant advert they bring back the classic bears that they use in every christmas advert. |
They also have a family song that goes alongside it to bring family out in christmas. |
Beautifully heartwarming and clever showing what Christmas is like for families all over the world in such a wonderful fashion. |
Suitable for all of the family! |
This advert really captured Christmas from generation to generation and the joy of all family coming together to celebrate. |
the airport was well placed in the middle to indicate traveling. |
Heathrow Bears is a good idea and the transition into human actors at the end helps to give the audience something to relate to. |
The music choice has that 80s quality that all the best Christmas songs have- and there's a strong feel-good factor throughout |
The start of the ad is garbage and has next to nothing to do with christmas, not relatable at all, but the ending is wholesome and brings things together nicely |
I absolutely loved this advert. |
At the start I wasn't impressed as I was thinking Christmas adverts should show the snow and be about the winter weather and it was showing the summer if Florida. |
However, the true Christmas meaning was shown when the bears arrived home with it snowing and that Christmas without being at home and with family isn't Christmas. |
this ad tells us the truth, what's the meaning of christmas if you don't have your family with you. |
i really liked the reality in this advert. |
Music is fine but it is really a confusing commercial . |
it doesn't feel me well. |
Animation is not so good. |
but the style is creative. |
Acting is also missing something |
A very cute advert. |
The bears immediately appeal to everyone as they are so cuddly and fluffy. |
The soundtrack is amazing, nostalgia and the songs lyrics really suit what this advert is aboout. |
The advert really captures the frustration that we can face everyday such as the internet making skype cut out. |
It was heartwarming to see the whole family together and this advert really worked for Heathrow. |
this video is about how to get ready for the Christmas. |
background song prefect in this video. |
this video use some animation. |
this video is very good. |
I didn't think it was for an airport originally, but it was a sweet ad nonetheless. |
Lots of heart. |
The bears were cute, and the music was chose well. |
So cute! |
The bears seemed so human even though they're animated. |
Such a classic Christmas story, too. |
The music definitely added to it. |
It definitely made me feel Christmassy - one of my favourite ads this year! |
At start of the video literally I thought that just a normal " Christmas" video but at the end it's make me feel so Christmas mood. |
Amazing nice |
a very heart warming advert, very family oriented shows a sweet message towards family members that would be lonely at Christmas but shows the joys of sharing it with others. |
The advert is good because it shows some of the problems that we face. |
It is then resolved by heathrow airport. |
This is good because it makes us think of it. |
I Think this video is so good. |
Because at the end of the video has that Christmas chill time. |
That bears are so cute i love it. |
Actors voices are so good also. |
The storyline starts with two bears out on vacation, and then after that, they go back to their home, to be with their family. |
This shows the importance of family during Christmastime, as it shows the lengths families are willing to take to see one another. |
Spectacular storyline and style, good images and I must say that the music was brilliant and it was a good choice by the production. |
The commercial was emotional |
very emotional video, very good quality, i was hoping for a little more on the cgi on the bears but overall it was ok, nice message, good music on the background |
The commercial is really funny and lovely . |
The baby is really cute. |
The part when they talk on skype is funny . |
When they are on the airplane it looks really cute when they are holding hands . |
This video is very good and capture the Christmas spirit which makes me very happy. |
The background and story line relates to Christmas very well. |
This is a really good Christmas advert |
Good way to link your services with the Christmas theme. |
The reference to Heathrow is hard to miss which is a positive. |
However, the ad moves to slowly. |
A beautifally thought out adverts that has a very slight comedic touch, but can really link with struggles that families have. |
One of the best christmas adverts of all time. |
The storyline of grandparents making it home is obvious aswell. |
It was a nice advert about family and how Heathrow can help bring families together essentially. |
Using bears made it seem more sweeter and more appealing to the audience. |
The music was also pleasant which brings out the Christmas spirit of it. |
A unique and beautiful ad by Heathrow. |
I love the music and I love the use of the bears for the ad. |
I really loved the message as well. |
even though the style of which the animation was created looks significantly real, the advertisement seems to long for what is intending to advertise, possibly boring the veiwer so they dont pay attention |
this advert was very warming and give me a good feeling towards Christmas i felt like the advert built us up all the way through to then show us the end product in the ad. |
The actors in the ad played a massive part the actors that played the roles played them off well they gave us the Christmas feel all the way through which i feel is the big thing in Christmas ads. |
The story line had a great impact on the viewers i feel, and this is because it was emotionally connecting with the audience and again that is needed in a Christmas ad because you want to feel connected to the story like you actually see the resemblance in your life. |
Overall i feel like this advert was great for a Christmas festive advert and would rate it highly on my list for this years promotions |
Very moving advert that would make some watchers teary. |
third in a good series and they are only getting better. |
Very relateable to most families. |
It brought up all sorts of emotions, made me crack a smile, brought a Christmas feel to it, made me think about my family, overall - good. |
I am instantly warmed by the story tolled in this advert. |
It reminds you of all that is cosy and nice about Christmas: log fires, family, Christmas trees, and so it is very heart-warming. |
Heathrow Bears are great gifts specially for Christmas. |
and I will buy some of these bears to my kids. |
because they are beautiful and I love them |
Lovely story. |
Could have been a little shorter. |
Liked the whole idea of the bears going back to their family. |
Nice instrumental. |
Overall a nice Christmas video. |
It was such a lovely and the bears were so adorable. |
The advert can appeal to such a wide age range too which is really good. |
The commercial is very beautiful. |
The animations looked very realistic. |
The shots were very beautiful and matched perfectly with the background music. |
I really like the whole idea of the commercial. |
Superb commercial i really found this engaging i liked the scenes this was very friendly and suitable for everyone i liked the moments and the scenery with the planes and the airport was fabulous. |
It was a heartwarming and moving advert, but portrayed in a really clever and light hearted way. |
The bears were really sweet and funny and the advert held my attention throughout. |
I didn't like the music, but the rest of the advert made it more tolerable. |
This Heathrow bears advertisement is one of my favorite Christmas things to see. |
The concept and song are so moving, I love the storyline and look forward to seeing this. |
I really liked this commercial because the teddy bears were so cute and the all story seems to be genuine based on these two bears who would like spending their Christmas with their family and succeed thanks to the Heathrow airport services. |
The music was pleasant and this commercial made me feel like in peace. |
Overall, I think it is a really good and effective commercial that directly transmit its meaning to both children and adults. |
this advert is a bit longer than it should be, you get the point without a good 30 seconds of the ad. |
the bears are very cute. |
I liked this advert it was really cheery and festive. |
I did struggle to find what it was for until they got on a plane and jetted off back home. |
I'm not sure it would make you remember it's for heathrow. |
At first I thought it was for Walkers Shortbread. |
I like this advert, actually i love it. |
it was hard to grasp the story line in the beginning as they didnt look like elderly bears and we didnt know they were in a retirement villa. |
i like the bit where they had the mistle toe and when the baby bear went up to the gran bear and hugged her. |
the music was a good choice although not festive. |
I realy like the video. |
Very sweet and touching. |
Music is good. |
And idea is understandable. |
I like it. |
Very suited to the theme of Christmas |
Very good storyline which is family focused and thats what christmass is about. |
The music was suitable to the emotional theme and the choice of the bears was very good. |
I have never seen this advert before, it is so lovely it almost made me cry . |
The bears are so cute and the story is great, having a gran abroad in a hot country who we Skype ,made it very personal to me. |
Beautiful , one of my favorites. |
This commercial with bears is one of the most beautiful I've seen. |
To tell the truth, it is a very emotional commercial and even more so when the christmas date arrives. |
The message was very well understood in this production. |
Would have lost me at the snake part, however sticking with the advert leads to a real treat. |
The bears are cute and the sense bridging the gap of long distance in person is clearly the message here and it works really well, The pace of this advert is the best I have seen this year, excellent story, very memorable. |
Tugs the heart strings and very well done. |
This advert was really sweet, a bit sad for those who can't make it home. |
But it was heartfelt and i liked the storyline with the bear family. |
The commercial seems meaningful as a whole. |
It is at times however a little boring to watch. |
The background music is fine. |
It is a good commercial but not very memorable. |
I love the bears in the ad - they look cute and are very festive. |
I don't really like how they turned into humans at the end, though. |
It also wasn't clear until the end of the ad which brand was being advertised. |
This advert is a bit confusing not clear what it is advertising until the end. |
Starts off sad but nice ending. |
Not a great advert for me. |
I really enjoyed watching this advert. |
it makes me remember the reasons why we all get together each year. |
its lovely to see the parents going to see their family instead of being on their own. |
The advertisement was so sweet and wholesome! |
It actually made me tear up when the bears came home for Christmas. |
Very heart warming advert, I think people will love it! |
The storyline is nice and family orientated with a happy ending. |
I like the use of the animation and the teddy bears. |
The music also matches the style of the ad. |
Like the storyline eventually but it is pretty slow to get going, could knock 10 seconds out of the Florida section and still have a good advert. |
Makes you feel good at the end when you see the family reunited for Christmas. |
I loved the different teddy bears, they were cute. |
The music wasn't very good and I would of had something which was a bit more uplifting. |
HOW CUTE! |
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This advert melted my cold heart instantly! |
such a lovely advert with such a lovely storyline. |
This almost had me in tears! |
great ad. |
I think this is an sweet advert with the bears. |
I think it fits in well with the heathrow brand as it shows the bears travelling to see their family at Christmas time and it makes the advert quirky in the sense of using the bears instead of people. |
I also like the rock tune as its not an typical Christmas song. |
I love this advert its incredibly cute but until the end of the advert I had no idea what it was advertising none the less lovely. |
This advert shows how it is for many a traveller around the world at Christmas. |
Just trying to make their way home for the holidays. |
Good advert |
This was truly adorable! |
Anything with teddy bears instantly appeals to me, and I'm sure it will to others. |
It's endearing and memorable, and while I wasn't sure what the commercial was advertising at first, using Heathrow at the end was a surefire way to keep the name in the audience's mind. |
Beautiful tagline, beautiful commercial. |
Very cute advert! |
Definitely highlights Christmas joy and the feeling of being around loved ones during this time, as well as showing your love for others. |
I'm not crying, really! |
Well yes i am! |
This is so emotional. |
Family is everything at christmas and this conveys that message. |
Love the use of teddy bears and then showing them as human at the end. |
It works so well and very well done. |
This is so cute with all the bears. |
It is a nice straightforward family story. |
Nice music. |
I think it is a pleasant advert. |
I don't know if Heathrow need to advertise though? |
The Heathrow bears is a very cute concept. |
Their journey back to London via Heathrow is promoted very much. |
It will be a travel message for those travelling this year during Christmas. |
I love these kinds of adverts as they are really cute, really funny and friendly and create a warm, nostalgic feeling suitable for all the family. |
It is known with the bears to be associated with the airport so I can see why Heathrow has endorsed this kind of advertisement. |
The Heathrow Bears coming home is a very peculiar concept. |
Though the Bears are very cute and funny it is hard to tell why they represent humans. |
Heathrow was featured very little and it focused more on the Bears' journey. |
They could have shown more of a Christmas theme. |
very sweet advert about traveling home at Christmas to be with family and loved ones, the message in this advert was real and very touching. |
Awwww this was such a cute and adorable advert. |
It had such a wonderful message about being home with your loved ones for christmas. |
As well as being heartwarming, it also had a bit of humour with it - the characters we so cute! |
The bears especially. |
The music was a great choice as well. |
This was a beautiful advert , it captures Christmas in all it glory and that is what its all about family together at Christmas time , i liked this advert a lot and the bears are super cute :) |
This is the continuation of Heathrow's bears' story. |
The advertisement is quite emotional and focuses on family's side of Christmas. |
This time needs to be shared with people close to us and nothing can replace these feelings. |
I really loved this advert, I think it was kinda funny because of the bears BUT. |
It was quiet a little long to be on TV and it did not make much sense, |
I love these little bears! |
Another amazing Christmas advert from Heathrow and their bears! |
Last year's advert was fantastic - but this one has topped it! |
A very fitting song too! |
I must admit, I was a little tearful by the end! |
Very well done for capturing the emotional essence of this time of year and the importance of being around your loved ones and appreciating them. |
Christmas is, after all, all about spending time with those that matter the most. |
Charming! |
Such a sweet storyline that anyone with loved family far away can relate to. |
The perfect Christmas ad with lots of love in it. |
Sweet characters, music that pulls at your heart, great production! |
I loved every minute and it was very emotional. |
Particularly loved the bears picking out gifts. |
The story about two teddy bear parents having to travel home for Christmas was touching. |
And other people who travel often would be able to relate to it. |
It was obvious what this advert was about. |
I remembered the airport's name after watching this. |
I liked the advert especially the ending looking at the family through the window. |
I also liked the fan knocking down the tree and the teddy's going shopping which I found funny. |
This was a splendid ad with a really cute, Christmas feeling. |
I really enjoyed the teddy bear theme and the catchy music choice. |
I found it to be a pleasant experience. |
This was good, this was funny, this was great, this was amazing. |
This was very good, this was bad, this was amazing, This was os |
The Heathrow Bears is an iconic character that really improves the overall appeal of the Heathrow airport brand identity. |
The family nature of the advertisement enhances the effective delivery of the brand message that is being conveyed. |
A brilliantly animated, heartwarming advert that showcases the best bits of Christmas. |
Perfectly showcases the brand and is subtle, simple and heartwarming. |
Wonderful and very clever. |
Amazing family commercial. |
The colours are very impressive. |
The background music is excellent. |
The images and the idea behind those short clips scene are adorable. |
It definitely makes you want a toy. |
This is a really lovely, festive and great feeling advert showing what Christmas is really all about. |
It is emotional and will be a popular Christmas advert. |
haha that bear has some style! |
wow haha nice shades and visor. |
started off with a charm but then felt forced and cringey. |
at least the brand wasn't too in your face. |
I like this video because is so funny when the little bear decorate the christmas tree and late for 1 minute was down, and the music video is very beautiful. |
wow this was very emotional. |
Hits straight to the heart because of the cute bears and very nice music. |
I would not expect this from heathrow as they dont advertise but what an impact this will make. |
music really suits and sets the tone, I didn't realise it was an old lady and old man bear until quite late into the advert |
This is a very cute commercial. |
Using teddy bears for the clip is a pretty good idea, as it catches the audience. |
They taking a plane to Heathrow is pretty smart. |
Nice storyline and stile with the puppets. |
I liked the song and imges, It made me feel like doesn't matter where you are if you are not with the right people. |
I really enjoyed the advert, its bringing home the message that Christmas is about family and I get Heathrow playing the part in that. |
A great Christmas advert that i think would reach out to many people about the family together message. |
10 out of 10 for using Paul Young as the track for this advert. |
The bears gave the real essence of christmas approaching and the use of fire place with a burning fire gave the right christmas feel. |
Really enjoyed the music. |
Its a strange video for me as I can not relate to the bears at all. |
The whole feel for me isn't Christmasy at all apart from the end. |
It was a strange collection of things that just didn't make sense. |
The bears transitioning into people at the end being one of them. |
I quite liked the bears and them wanting it to feel like a proper Christmas. |
The scenery at the end is festive and is good at reminding you it is for heathrow. |
Nice and touching video, great family spirit and connection about continents and efficient transportation and availability, however the toy bears look ugly. |
Nice melody and scenario |
I am a big fan of the music in the advert. |
I like the family spirit of the advert and it was funny when the bear was applying suntan cream. |
amazing video looks really funny and nice, the video has a really beautiful song which makes the whole video sound more like Christmas, awesome for the family time. |
Quite Long, very original and festive feel. |
Suitable for families. |
Not sure of the branding as so many different elements. |
Good Quality advert and very current. |
The first 15 seconds are boring however, the storyline is very entertaining and links to Heathrow, Its message is very good and important and the music gives me a sense of peace, makes me feel really calm! |
It is really funny and shows the Christmas atmosphere as a family visits their loved ones just in time for Christmas. |
It makes me really happy and the bears look cute. |
I think its great because the full advert is so good and they way it is set up because the teddy plays a big role in the advert it is really a good watch. |
the video is awesome representatives are suitable for content, music theme is very good, the idea very beautiful i liked a lot, the presentation was wonderful. |
very boring advert did not want to watch it all. |
i got extremely bored and did not enjoy this christmas advertising in the slightest. |
totally. |
I think that this ad makes us think that for christmas we have to be together and with our family and friends. |
This ad makes me feel very good because it shows that you are never alone and that there is someone out there for you. |
Not sure why bears were used and then turned in to humans at the end, like the sound track and that it embodies what Christmas is about and thats spending time with family. |
Amazing Christmas mood . |
Amazing snow . |
Amazing song . |
Background music is the best music I've ever listen before. |
I love that video because it has so good mood ! |
this Advert does portrait the Christmas spirit and spending time with the loved ones when it matters. |
in all honesty i didnt really get the bears part. |
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this video could have been far better with actual actors/people. |
The music wasnt the worst but i believe there could be better choices that would have fit better to the advert. |
Overall the feeling is there and shows the intention but in my opinion it could have been much better. |
old fashioned and out of touched springs to mind. |
The advert does have tones of christmas. |
I still wouldn't fly through Heathrow. |
Unnecessary advert. |
The bears are just old fashioned. |
The commercial involves the use of stuffed toys as the main characters of the video which is a creative way to involve the listener. |
In the end, the toys turn into real humans. |
It was a fairly entertaining video and quite well edited. |
The song used was actually good, even though it is not a Christmas song it still fitted well with the overall advert. |
Really liked this ad and it touched me a lot. |
I liked the story line and the aspect of this. |
Also like how they used teddy bears as the main characters. |
This relates to many people about Christmas a lot and will rely on Heathrow to go to their loved ones. |
Also liked how they buy stuff and they get Skype call from their family and give them a surprise at their home. |
This video is so funny but at same time this video is cute. |
Amazing product for TV. |
Actually only these videos like this need to have on television. |
Amazing snow, Amazing actors voices. |
Good Job |
Took me a while to work it out, but it's a nice Christmas story; and I like the music too. |
Really captures a feeling of family at Christmas. |
Nice. |
HEATHROW BREARS good video quality, outstanding animation and it was emotionally captivating, it actually made me feel like it's Christmas today and i felt the weather as i was watching and it is funny too. |
I didn't have a clue what the advert was for until the end. |
I like the bears but think it needed more emotion. |
A bit boring |
A little childish as it looks like a Kids TV ad. |
But it is perhaps appropriate for families to follow the travelling bears to far away destinations like Florida and Disneyland. |
Should enforce the Heathrow airport as the man London airport. |
Okay I thought this was a fun and sweet add but if I came home to a bunch of teddy bears hanging round the place having Christmas fun I'd be gone ! |
that is a funny thought though, god music and the acting by the bears was spot on ! |
So cute! |
i love teddy bears and smiled all the way through this commercial, gave me that lovely cosy family coming home for Christmas feel. |
Perfect |
I found this too hard to follow what was going off. |
The only thing i liked about it was the song. |
It did not fit as an advert for Heathrow. |
The music is perfect for Christmas. |
The storyline of the bears is very humanistic, and it was a nice twist to see them actually be humans all along at the end. |
The work into this advert is incredible. |
I loved not knowing what was being advertised until the end - I had guessed something global. |
The ad for Christmas is full of love, highlighting flying to visit family. |
I love it - the bears and the humour! |
What a lovely advert . |
Great characters and a nice storyline . |
Good blending of the brand and Christmas. |
Memorable and easy to identify with. |
The music adds to the theming. |
Recognisable and a repeat of the old characters. |
A simple message that all families can identify with. |
Makes me feel warm to think of long lost families coming together and making the effort. |
Great |
It makes you all emotional, because it shows through the life of teddies the decades changing and how people grow older, but changes happen and memories stay. |
It's lovely at the end, when the teddies change into real people. |
The music is really sentimental, as it's an older song. |
It takes you back in time. |
The images are realistic and well made. |
The storyline is beautiful, older family members missing their relatives & being so far away. |
The style of the ad is lovely, and the images of the bears catching a plane to visit the others is really nice. |
There aren't any human actors, but the bears are done beautifully. |
The music is fantastic, such a perfect song for this ad. |
What a lovely sentimental Christmas advert! |
Really engaging. |
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I was so happy when the family answered the door. |
Bit of a tear jerker which will no doubt appeal to all ages and backgrounds. |
Wow really liked this. |
Really outstanding. |
This advert is a bit confusing as you can not really tell what it is advertising. |
The whole idea of using the bears is good because it does grab you and makes you watch, the song is also quite recognisable but doesn't really help you know what it is for . |
What a really lovely advert. |
Christmas is about being with family and people you love. |
I was sorry for the bears at the beginning of the ad having family so far away but happy when they got on a plane to spend christmas with their family. |
This advertisement is about family and that even if you are far away you still think of everyone. |
It is great how the bears turn into people at the end. |
I love this advert,it is so sentimental and has great animation. |
It really appeals to me and is a suprise that it is for an airport. |
I did not like it, I think using the bears took away from what the advert was trying to say. |
The message was clear enough but I did not want to pay full attention as it was too cheesy using the bears |
Adorable ad that everyone will relate to. |
I love the way they communicate, it feels real even though they are bears. |
This tugs at the heart, I loved it. |
Can i give it 11 |
This advert has a nice combination between reality and the cute emotional side of the Teddy Bears family and travelling over this Chirstmas. |
The advert is calm and warm certainly is very persuasive. |
This advert was very emotional and cute and I felt sad for the bears and happy when they came home. |
But I don't see the connection with Heathrow. |
Quite an original idea using a family of teddy bears. |
I thought this was quite an unusual choice for an airport to use in their advertising though. |
I liked the video, the story is short and straight to the point, and very realistic, a lot of people experience situations like those over Christmas. |
I didn't like the bears much, even though bears are cute, but they seem a bit odd, not bears and not realistic enough, but the Christmas message is definitely there. |
Have never seen before and what a lovely advert, could not wait to see who it was for. |
The music was a good choice for the advert. |
What a moving advertisement all most tells a story. |
well done heathrow airport,come home for a traditional Christmas in the cold. |
So easy to book your flight. |
Great use of a classic song. |
Excellent. |
Cute little video, too. |
Nice graphics. |
Cute little story about Christmas-time and the need to come together to celebrate as a family. |
I really have no complaints about this video. |
Who can really complain about cuddly teddy bears? |
This was the first time I have seen this advert and I thought it was lovely. |
It really captured wanting to be with loved ones at christmas, and had a really good christmas feel to it, as well as being super cute. |
Always love the Christmas teddy bears, they are enchanting and just delightful to watch. |
The message is great as Christmas is a time for families to be together. |
Love the song too a great classic. |
Enjoyable ad. |
I love this. |
It has a nice sentiment that no one should be without family over christmas. |
I do love the choice of song as well it fits perfectly. |
Excellent production values |
This is not a company you would expect to do an advert for Christmas, but for me it worked. |
The fact that the Nan and Granddad bear went across the miles to the family, to spend Christmas with them was awesome. |
The little touches of the bear actors , such as traditional mistletoe kissing. |
Them choosing gifts and surprising the family. |
The advert was bright and colourful and the music was an old classic. |
I LOVED this advert. |
The advert is joyful. |
It shows the characters returning to the UK from their home in a hot place. |
The song by Paul Young is appropriate and suits the scene. |
It is a very creative ad made by an airport, but it did not exactly capture the spirit of Christmas. |
amazing, it could be people from very beginning. |
But maybe this way its cuter and its get attention? |
any way it does the job. |
Sweet and magical. |
Pretty good. |
I could relate to the story, having spent a period of my life as an ex-pat in Japan, and missing my family - especially at Christmas. |
I wish I could have got on a plane as easily as the bears did. |
But the ad does relate a good message: your loved ones are important, and it's worth making time for them. |
It was quite funny, too. |
i liked the fact it was based on teddy bears. |
the way they try to get intouch with others through the computer and lose connection. |
then the way they played the tapes remebering family was really emotional. |
then leaving to go to the heathrow airport and make their way to their family was really sweet and soothing. |
the music went well with the whole advert aswell. |
there was nothing i disliked at all. |
Very good advert for Heathrow . |
Great airline for getting together with family and friends over the Christmas period . |
The music complimented it very well . |
i liked the playfulness of this advert, it fits well with the Christmas theme. |
the bears will appeal to children and captivate them, the music was also good. |
With the animated bears not uttering a word it was down to gestures and looks to convey the emotions and it was done well. |
This advert for Heathrow Bears and traveling via the airport is full of humor and comical moments,the Christmas ready meal in the fridge is especially funny. |
When the bear family meet up with their relatives it is a heart warming moment. |
The Paul Young theme song brings the emotion. |
The storyline is good they make you really connect with Heathrow bears an make you feel comortable and at home. |
The style of the video is top quality. |
The images were fairly good and the music gave you a real good christmas atmosphere. |
The actors seem to do a great ob made me feel like buying a Heathrow bear. |
Pretty good video all round. |
Cool use of the really cute bears and homesick feeling. |
The advert is emotional because of the Christmas togetherness feeling but I feel it just needs a little more Christmas festive feeling to make it great. |
The Heathrow Bears advert is really good, except for the music, as they are coming together and not leaving. |
The bears story is well thought out and festive enough, the idea of them going home for Christmas is heartwarming and relevant. |
a good way to portray Heathrow, and it works for all ages, except the music. |
Good advert with that sad lonely experience of being away from family, which causes the feel to go visit and how easy it can be to go. |
Could have been more griping. |
A true gem of an advert full of fun and pathos in equal measure. |
The animation was first class (nice tough showing Skype). |
The only let down was the song. |
Needed to be a Christmas song, eg Coming home for Christmas. |
I really like this advert and it is a really good idea to use the bears in this way. |
The song everytime you go away fits the advert well too. |
Heathrow bears is a nice christmas advert, although I'm not a traveler at christmas I like to be nice and cozy at home, but good to get people that are away thinking about flying home for christmas to spend the time with family |
stop making me cry! |
the reveal at the end -that they arent actually bears is heart breaking! |
great advert, funny and moving and Paul Young needs a new house so good to hear him as well! |
Loved it! |
I'd watch a feature length version if someone made it, such cute characters and a perfectly simple, heartening and concise story. |
Could be the ad of the year. |
Really sweet advert that is not instantly recognisable but everyone loves and can associate to bears they had as a child. |
Love the comedy in this advert and the production quality of it is superb. |
This has the potential to be quite a memorable Christmas advert! |
The summer scene stands out and the baby bear is cute. |
A bit of snow at the end would have been nice. |
This is quite a unique and different advert that really captures the festive season. |
i love the characters and the music sounds very good. |
The video footage is very creative and well made. |
I appreciated the very cheesy song of the commercial. |
The little puppets were very sweet too and they really impersonated the Christmas' spirit. |
The commercial was easy to watch to! |
Very emotional, seasonal as well a nice Christmas gentle advert with a good background musical score, apt to the picture. |
Family orientated , togetherness for Christmas a family gathering surprise |
This was in a modern style and the song was well chosen. |
The story of the bears was cute and funny. |
It made you feel good about flying. |
This advert brought a lump to my throat and a tear to my eye. |
It reminded me of my old teddy bear and perfectly captured the mood. |
The advert clearly took a lot of work to produce and was well worth it. |
Well, this was something different, not heard of Heathrow Bears until I saw this advert. |
Good quality advert and time and effort to make the ad. |
I didn't really feel it with this advert tho even tho it is for Christmas I just think it needs sprucing a little. |
I think that the advert is nice as it shows family which appeals to people. |
The advert had lots of colours and was very calming. |
The music was appropriate. |
This advert did not suit me very much. |
It was very long and had nothing to do with Christmas. |
I dint enjoy the images of bears and the music but i did enjoy the style. |
This advert had the "feel good factor" in bucket loads, the bears are adorable and get up to so much mischief. |
A very lovely heartfelt advert with a beautiful set of backing vocals. |
This is one I will want to watch again and again, it was delightful, conratulations to those involved with its creation. |
Another great advert that will connect well with anyone, especially the kids. |
The bears were very cute and the message about bringing family together was sweet. |
Really entertaining, love the song and the whole concept of the advert is great. |
Like the story and how it sells the company that they provide a service. |
Very good clip. |
A wonderful lovely bear family. |
They live as usual people. |
They too have also pleasures, but New Year all failures recede. |
All as at people. |
This was a great funny humorous advert, i like the characters used and i totally understood the message behind it. |
This was a well put together piece with a calm background melody. |
i really like the music as it fitted the advertisement, it made even more heart warming. |
the part when the family meet up was very beautiful. |
The bears were very cute. |
The music so depressing. |
The ad was too simple and needed livening up to be more entertaining. |
All it was was a reuniting of a family |
The advert was really bad, it did not have a clear story line and should not be an advert. |
I think that the advert was really bad. |
This commercial is a sweetness, the way in which they captured the christmas essence was very creative and intelligent, and at the same time quite sentimental and nostalgic. |
I like the fact that it is sending out a signal to everyone that Christmas is not all about presents but family too also the music is amazing and very persuasive. |
This is officially my favourite Christmas advert now. |
It is brilliantly put together. |
It was emotion. |
It is heart felt. |
I love it. |
Thank you for creating this. |
The story line was clear and engaging. |
The use of bears to symbolise family was very clever and turned a negative visual experience into a watchable journey. |
There was some nice elements such as the skype video and the mistletoe. |
Overall the advert was uplifting and used the experience of Christmas well. |
A nice song written by Paul Young and a nice family friendly christmas advert with bears for the kids to enjoy. |
A good christmas theme and it was surprising to see Heathrow doing a christmas advert |