Sainsbury's - Sainsbury's - The Big Night
£
Benchmarking
This shows the overall appeal, as a percentile, benchmarked against the category.
- United Kingdom Female 16-24
- United Kingdom Female 25-34
- United Kingdom Female 35-44
- United Kingdom Male 16-24
- United Kingdom Male 25-34
- United Kingdom Male 35-44
Benchmarking - by demographic
This shows the demographic appeal, as a percentile, benchmarked against the category.
GB Male 16-24
GB Male 25-34
GB Male 35-44
GB Female 16-24
GB Female 25-34
GB Female 35-44
Engagement
This graph shows you the average engagement of the reviewers during each second of the trailer. The grey bars show how much consensus of opinion there was second by second. Larger bars indicate stronger consensus. Click on any point on the line to view the corresponding point in the video.
Engagement Demographic
This graphs shows the engagement by demographic.
Distribution Of Ratings
This shows you how each of the ratings from the reviewers were spread over the 0-10 range. Comparing the overall shape of this graph between genders can tell you a lot about where this trailer is resonating most strongly.
Word Cloud & Review Search
This highlights the most commonly mentioned words in the reviews. Just click on any word to see the underlying comments from the reviewers that relate to that word.
Review |
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Loved the music. |
Loved the colours and the themes. |
The actors were great and I can't really say anything else. |
It was literally perfect. |
Love everything about it. |
uses the tradition of childrens plays at Christmas with a tinge of humour to display the message of the importance of family at Christmas. |
a cute, memorable advert which will grab peoples attention |
It was cute. |
Nice story. |
Seems like you're ripping off Waitrose. |
The use of colour was nice. |
Very creative. |
Nice and fesitve. |
Duration is a little long. |
the kids are very cute the music works well. |
I love the plug running into the wall. |
Wasn't sure what it was meant to be adverting though |
i found this advert very fun to watch and insiring. |
the music was very good so was the video. |
i liked everything about the productions and images. |
the music choice was awful in my opinion but the play was good. |
the little boy playing the plug socket was so funny! |
it's almost there just not quite |
The advert was so off topic, and it has nothing to do with Sainsburys. |
Like what is the correlation between food and a child's play. |
However overall cute. |
The production is excellent, the colors are bright, and the children are cute. |
It is beautiful to watch, and the little singer girl is perfect. |
very sweet and cute advert. |
Love it when it starts dark and then there is a burst of colour. |
All the costumes and images match well and the actors are brilliant. |
The music fits perfectly and it is very heart warming. |
dude this actually got me CRYING i'm so emotional. |
. |
. |
I love the style and the concept of this advert, it's very family-friendly and acknowledges all the parts of Christmas which i love. |
Energetic and fun advert, very colourful and enjoyable to watch. |
Although doesn't really showcase any products, but reminds customers of the store during the christmas season |
It was amazing, i liked that all the kids were involved. |
The confidence also given by the children was amazing. |
It was made an spectacular performance to show how amazing the brand can be. |
The advert didn't do a lot for me. |
Wasn't a fan of the singing and really lost my concentration after a while? |
Didn't even know what company it was for. |
this advertising is so cute. |
i love it. |
i appreciate the fact it revelves around a black family. |
its fun cute and colourful. |
great for the holidays |
this was a very good take of a school nativity play and making it modern. |
At first you are unsure what the show is going to be about but as it gets going you see elements of christmas involved such as the queen on tv, the turkey dinner, the decorating of the christmas tree. |
It made it interesting as you weren't sure what was going to happen next in the story/production. |
the title "the big night' can mean multiple things over christmas, it could be the school play, Christmas Eve, Christmas Day or even the night they put up the decorations. |
the audience can associate to it however they wish but it still all captures the spirit of christmas. |
the advert didn't show any products or indicate what shop it was but it kept you watching and then you see at the end, again it all prefers to family and that is very important at christmas time as highlighted in most adverts. |
I loved the storyline because of how relatable this would be to parents, i also enjoyed the slow buildup and it made me feel happy inside |
my thoughts of this advert is that it promotes the theme of Christmas really well. |
also I like how they've used a children's play as the advert |
This takes me back about 10 years! |
It captures the primary school Christmas spirit almost perfectly. |
I love the song choice too! |
The girl is so good at singing. |
This advert definitely sums up the feeling of xmas - i like the comedic value to the story line along with the family aspect to this advert as well. |
Would watch again and buy from the brand. |
The storyline of the piece was really good and enjoyable and imaginative. |
I liked the actors and the music that really put the theme across. |
I like the transition from black and white to colour, as well as the family centric feel of this advert, this closely links it to the festive theme. |
Good advert, spreads a nice message and was enjoyable to watch. |
It felt very Christmas themed and the acting was to a high standard making it entertaining. |
very long advertisement, i do not see the realtion between the supermarket and the meaning of the video. |
It has chrsitmas spirit, the song is cute. |
Kids are perfect choice for a Christmas advert as they capture the spirit of Christmas perfectly. |
I love the whole scene of this advert. |
The tree, the kids, the music, that kid that is a plug that jumps into the wall! |
Its all perfect, upbeat and happy |
A sweet and wholesome advert that's enjoyable to watch. |
Whilst it doesn't directly promote Sainsubury's I think that makes it more endearing and enjoyable than some others. |
The unexpected voice was very enjoyable to listen to and the concept of a proud mum at a Christmas play is something special that most mums can relate to at Christmas. |
The comaprison between adult world and children's was amazing and extremely touching! |
I loved the diversity and vibrance in the video. |
The song and the kids singing were really touching and lifting up the spirits. |
Brings the christmas mood in me! |
I really loved this advert. |
I think it is really cute, funny and sweet. |
It is definitely a memorable advert. |
I love the song choice and the children are adorable |
This is such a beautiful Christmas advert. |
Shows the joy that Christmas brings to children and how much children love Christmas. |
So much spirit in this advert and I love the plug part. |
I really loved the concept behind putting a kids show on a Christmas advert. |
Really liked the music production behind it. |
Great advert for Christmas. |
The advert shows a children's nativity show which is generally associated with Christmas so this advert does capture the spirit of Christmas. |
It is nice to see an advertisement that is a lot different to the others I have now watched. |
Loved this advert, the child that was dressed as a plug was hilarious and needs more time on screen. |
Also a really cute Christmas advert. |
It was very cute and entertaining to watch. |
I thought the concept was really lovely and captured the spirit of christmas and the importance of family. |
The best Christmas advert this year! |
! |
Such as great concept and buildup with the music and acting. |
It has heart-warming elements that relate us back to our childhood and comical elements with the plug! |
This was a great advert to watch. |
The girl's confidence began to grow as soon as her mother smiled at her and then it got better and better throughout the performance. |
The show presented by kids costumed in different Christmas gifts and stars is a very bright idea. |
Also, when the little girl dressed as a star begins signing her mother was looking down but when she looked at her, she felt confident. |
This whole idea in the add is about being better every day. |
We are what we give. |
The song was brilliant and the signer could not interpret it better. |
The crowd of people in the back made us understand how emotional and heartwarming is this add when they started clapping. |
The light was really good and the combination of kids, show, parents always works. |
One of the best add I have seen so far, |
That little girl had the most incredible voice! |
The song was really good and festive too! |
I love how many christmas references they included to add to the festive feel! |
It wasn't obvious what brand the commercial was for until the end, but it portrayed them in a positive light! |
I think this is a really traditional Christmas scene. |
and it makes you smile when you watch it. |
I especially laughed when the plug goes in the socket. |
but the really good twist was the choice in song and thats what really stands out and makes it special |
The start of the ad is dull because its in black and white, I liked the fact that the main role is a black girl, the children are cute makes you smile and she was a good singer. |
It was a really entertaining enjoyable advertisement. |
The performance was really sweet and moving. |
However, I think it would be better if it was shorter. |
I don't think the advert related to Sainsbury's as much as it could have done but over all - lovely advert. |
I enjoyed the storyline of the video and how the mood of the song changed from being quite simple to more upbeat, the main actress was so cute and has such a beautiful voice |
Fantastic visuals, music is good as well. |
I would have thought that having different characters would make it overwhelming, but everything looked lively. |
Everything that was going on caught my attention. |
The storyline was emotional and heart-touching. |
The effects of the lights and the little moments created by the children were beautiful and brought a smile to my face. |
The little girl going up to be the star was the best part. |
Very fun and colourful advert. |
It really put me in a Christmas mood, I can't wait for the big day. |
Definitely shows us what Christmas is really all about - family and being together! |
the video didn't really make sense for the ad but i was entertaining and i would listen to it if it was on the television |
Really thoroughly enjoyable to watch, very entertaining for an advert. |
Cute, relateable and funny. |
Really creative idea for an advert, and very catchy, excellent for spreading a brand |
The advert was sweet. |
It was a very inspiring advert and very christmas themed. |
I like how they made it come to life. |
It was very innovative a unique advert. |
1. |
Great stylistic shots that well captured the atmosphere of the moment, 2. |
amazing use of colour that brought attention to Christmas spirit and highlighted the positivity of the end of the video in contrast to the beginning, 3. |
well thought-through story-line that tingled me with happiness. |
Really great advert that brings the funny side to christmas. |
It has a slow start but then is really exciting and makes you feel very happy. |
I think this was a very good advertisement for Sainsburys. |
I think it displayed family support very well and the fact that their parents were in the audience was an important thing. |
However, it didn't show anything special about sainsburys as a brand. |
I really liked this advert it was very heartwarming. |
It was fun and innocent and this is exactly what Christmas is all about. |
I loved it when one child jumped at the plug as this was hilarious. |
I think the advert is really cute and touching! |
The little girl at the start was a really good singer, and it really captured what it feels like to be a child in a school nativity. |
It is very christmassy, and it makes me want to by Christmas items from Sainsbury's |
This advert is absolutely beautiful. |
I love everything about it, the vocals from the girl were amazing, the production was great. |
Very heart warming well done sainsbury's. |
It was very well put together, with the curiosity at the start to bring the audience in until it reached the climax which showcased the happiness of Christmas. |
The pride of a mother watching her daughter is show, and of feeling that beautiful moment, of how different children act in a play, full of joys and songs, is worth seeing and enjoying: This commercial represents that feeling of happiness |
This advert is really sweet and was well executed. |
The set the costumes were really well done and the kids' performance was equally so. |
I particularly liked when the plug flung himself into the socket - made me laugh! |
very cute and entertaining, good visuals and a few funny touches like a gravy boat of confetti and a child dressed as a plus throwing themselves at a socket. |
strong child lead with a sweet voice. |
audience shots a little boring. |
I think it's a really good advert for all ages, and it definitely gets me feeling like it's Christmas. |
I like how it builds, and how it goes from black and white to colourful. |
I find this advert hilarious and heartwarming, especially the part where the boy dressed as a plug jumps into the socket. |
I think it captures that family spirit of Christmas, with the mum smiling at how proud she is. |
The overall advert was very well done and showed the reactions of people as the children were getting christmas tree and lights setup. |
You could also see the actors becoming emotionally attached to the children's play. |
I really enjoyed this advert, and I feel that it really captured the spirit of Christmas and all the aspects that make up Christmas. |
I liked the contrast between the dark start and the colorful performance, and how as the advert went on it got more colourful and interesting. |
Wow! |
What an amazing advertisement. |
I absolutely loved the colours and the visuals and the background music was very well suited to the whole concept |
It's really good christmas feeling. |
I like the use of the colours through editing - starting quite dark and then bursting out with colour. |
The ending when the child is running back into the curtain is quite funny too. |
At first it did drag slightly but it was really good. |
it was one of the funniest Christmas videos ever. |
the positive point for this commercial was that it both got the attention of children and parents as well. |
the whole story of the commercial along side with the stuff used in the performance was strong and quit pioneering. |
the music and vocal of the kid singing was touching and the whole lyrics were cool. |
it made me feel happy and waiting for the Christmas to come faster. |
I think the video really captured the spirit of Christmas. |
The actors used for this advert were well presented and the costumed used were absolutely outstanding. |
I think the idea of showing different aspects of christmas, via a children's school performance, is genius. |
Showing the supportive parents help alleviate the children's nerves is so inspiring. |
And the child dressed as the plug really makes the video; a novel addition which brings a smile to the face. |
Definitely an advert that will stick in your memory. |
Really heartwarming as a christmas advert should be. |
Loved the little relationship shown between the mother and child and the child overcoming their fears to perform |
heartwarming inclusive advertisement, shows that Christmas is all about love and family. |
Its nice to see children performing and singing and dancing, rather than using technology. |
I enjoyed the advert as it shows the essence of christmas with the tree, and was a cute advert however unless it told me this was for Sainsburys I wouldn't have thought it was them so it wouldn't make me go and buy something from them. |
i think this advert is very original. |
The costumes fit the christmas theme perfectly and the singing was very good. |
The song choice was also good. |
I thought it was adorable to have a performance by children. |
It was so cute when the child sang and the mother supported her! |
Problems with sound actually hurts my ears and I did not see how it captured sainsbury's at all. |
I think that the music was sweet and it sent a positive message, although I think that it was a bit indirect. |
I could not really understand what the purpose of the ad was until the Sainsburys slogan appeared. |
The storyline was good but started off a bit weak, and it was a bit depressing. |
The ad made me happy as it showed a child gaining confidence through experiences and family support. |
Overall I really enjoyed the advert, however I do think that the introduction and the ending were slightly too long but apart from that it contained a really positive message. |
The story was strong and the actors were good. |
It was a good concept but nothing new and it didnt really stand out from other adverts. |
It should have been a lot shorter or the cuts should have been quicker or more intresting to gain the audiences attention. |
This advertisement is very funny and the characters i'm it a very sweet. |
The particular advert is very appealing to families and children. |
The song is very festive and fits really well with the themes present during this advert. |
The colours grading for this video is stunning. |
And camera angles work really well. |
I like that this is based on a children's nativity. |
However, i wasn't sure what company the advert was for at first. |
Also it was a bit look, meaning people probably would've clicked off. |
i think the ad was way too long and it was very easy to lose tracks of whats actually going on. |
i think sainsburys could use a more simple, to the point ad. |
it was also a very child friendly advert and had some cool and useful information in there, have mad respect for this one you get me. |
This video advertise I enjoyed because it was positive and as well it showed that how important are people for us we really care about gifts. |
This video could be good for advertise on TV. |
In other ways I think this video could be more as well about Sainsburys than children's. |
I think I don't have bad review for this one but they could add Sainsburys website bellow video to understand from video track start. |
Great advert really well put together its amazing to see the kids in this advert sing sends a great message to all who watches this advert. |
I thoroughly enjoy Christmas adverts and this one is one of my favourites. |
I love how they manage to get this routine done with just little kids. |
I think it shows that anything is possible when you put your mind to it. |
a real masterpiece show, gorgeous beautiful children playing the act and singing with their little soft throats, with a pleasant nice decor and Christmas clothing. |
I think this advert is clever as it changes from an awkward dark scene to a happy positive scene but I don't think it advertises the brand well |
I think this is a brilliant commercial. |
It has a strong and positive message, is very uplifting and overall has a great quality to it |
What an absolutely fantastic advert for a store. |
This gives a wonderful feel-good factor, a smile and a bit of a tear as well. |
Wonderful advert. |
this add is very heart warming seeing the children not have than much confidence but then after seeing there self. |
everyone loves them make them get much more active. |
Pop goes the cranium! |
Loved the video it was really funny (not). |
I loved the christmas theme and i liked the storyline behind the video. |
Sainsbury - The Big Night. |
My Review: Sainsbury is a place to buy extreme presents for children, family, pets, anyone that you love. |
You can buy quality food, clothes, anything as Sainsbury is a humongous brand. |
I would recommend this to anyone who loves to get anything cheap at Sainsbury. |
This advert mad a very nice christmas vibe throughout. |
But i didnt like how long it was as i got a bit bored. |
Also i must add its really targeting a certain demographic. |
Very good! |
the message and warm feeling coming off the review kind of describes your company and what kind of message you want to get across |
This Sainsbury's was about a young girl who is performing for an audience (including her mum) and she is a bit shy at first. |
But when her mum looks at her she gives the little girl motivation so she sang comfortably. |
I thought the ad was very well constructed and had a great concept. |
It convey the idea of Christmas. |
The voice of the girl singing was brilliant. |
We understand the message of the commercial at the end. |
This commercial appeals to all ages especially children. |
It also has a Christmas theme that relates to the people with Christmas right around the corner. |
It's also very entertaining to watch. |
it is mad how they actually let a black girl lead as some of the ads didn't show diversity. |
that kid can't have a voice that good. |
The advert had lovely mise-en-scene. |
The Christmas nativity play narrative serves well to create a homely and wholesome vibe for the brand as a whole. |
I loved the advert as it shows a big night where a little girl was afraid to sing at the event. |
But at the end, she managed to sing loudly and nicely |
So pretty girl good playing of children . |
Good storyline and so good show . |
very nice music . |
It touched my heart. |
Thank you for this video |
wow. |
a beautiful advert. |
Very emotional. |
I generally love the kid actors in it and the storyline is amazingly beautiful. |
this really put your trust in the actors and the company. |
I appreciate the storyline and imagery used throughout this advert. |
It had a very positive vibe and the music accompanying it helped this. |
The actors used also were very appropriate for this type of advert. |
was a nice christmas advert that expresses the emotion and family job that goes into christmas, this was a good use of the holidays to promote the brand. |
It definitely brought out the christmas spirit in this one with the amount of sheer effort put in from the child actors. |
They all ooked thrilled to be there and the production value is high on this one! |
The music choice i felt was great too. |
I felt like it was little bit too long however! |
I loved it , its the best commercial that i saw here , it starts slow but then it hits me and everyone comes out great music, tears in my eyes and I . |
LOVED . |
IT ! |
The start of the play is very odd as it is in black and white and looks quite scary, however as you go further into the play you see the girl in the golden star and at the start she looks quite nervous and scared of being on the stage and doing a solo piece, but then when she sees her mum then her singing improves and everyone in the piece comes from behind the curtain and the whole piece comes together and becomes a very happy, enjoyable and funny performance. |
The song choice was very appropriate for the Christmas theme of giving and the kids show where they are dressed as presents really promoted this. |
The relationship between the mother and daughter was encouraging and empowering as the mother willed her daughter on to sing despite the daughter's initial hesitation. |
The end brought it all together as all the parents cheered for their kids, wonderful advertisement. |
i think this ad is very creative it has a good christmas vibe. |
the ad also makes me feel happy and gets me in the mood for christmas. |
i also felt the actors in the ad had good singing voices. |
The music was catchy and, it kept you interested because it was not repeating or being the same and it, also built up a bit of suspense when the girl stopped singing ,and it helps show Christmas because its like a Christmas play. |
This video by sainsburys was good and had a nice story and song to it. |
instantly i picked up the christmas feel from this video as you can see it is a school play. |
The most christmas thing you could have in a video. |
The music being sung by the little girl was very nice to see and to see the fun the kids were having perfectly resembled the christmas spirit. |
It's a really nice production in this advert. |
It starts off slow with a little girl singing and builds up into a big christmas celebration. |
It really has a lot of different christmas themed characters and puts you in the holiday spirit. |
this advert definitely showed christmas spirit, it didnt really show the brand or who made this advert. |
it was very touching knowing what people feel at christmas. |
Cute and inspiring. |
I love this advert, it's nice to see a reminder of a childhood Christmas play, I miss them. |
Good advert, good concept! |
I didn't really understand this advert because the sound wasn't playing! |
But from what i can see from the video it looks like its trying to show a play and a shy little girl gets helped by her friends! |
Ive never really seen an advert like this before, especially from Sainsbury. |
I also like the idea and the style of this advert. |
Overall I think it is good. |
Heartwarming advert, with good representations of Christmas, funny at points and genuine at points, the only downside being there's literally no advertisement of any sainsburys products |
Sums up Christmas as being all about family and giving all you've got for the ones you love. |
It has a great Christmas spirit and I like how it shows the girl struggling at the start but after seeing her mum becomes a star. |
Veeeeery good advertisement, awesome touch in the end for a last smirk, it made me laugh out loud! |
It was very good no doubt about it |
Not only do I like this advert they did not try too hard to advertise there company which I think makes the advert better. |
I liked it. |
The advert is vert relative to everyone, as most if not all people have been a nativity play, therefore the support given by parents to the children is very relatable. |
honestly people should do this more often they should give more , this advert was honestly so unique, so eye catching i was so into the story because of how real it is! |
I thought it was a very colorful and fun advert, which will make you smile. |
I think the production, music and costumes were very well done. |
the ad started out quite sad with the girl on her own but it was very cute and probably one of my favourite adverts for christmas this year especially the plug jumping! |
Advertisement was very cool. |
i liked how the girl started okay and gradually got better at singing. |
i also like the market brand called molly |
The storyline was typical of a family where all the child wants is the approval of their parents , you can see the mums face once she looks away from her phone to her daughter . |
approval sets the girl free and full of confidence , The song was uplifting . |
very much like the costumes . |
The whole advert does bring christmas into a reality for anyone with kids who will find themselves at there own childs play or show . |
Excellent advert. |
Captures the sense of Christmas and diversity as well. |
Already the plug part is becoming a meme. |
Lots of fun and happiness and a great feel good Christmas advert |
The story line is a relate able one in that most people remember their school play days. |
It is synonymous with Christmas time and captures a range of emotions, evident throughout this advert. |
A good commercial with particular focus on the girl that was singing and performing, hence a good voice nice images and a good decor, poor storyline but a good style |
At the start the video was really emotional, the song and the charachters was beatifull and cute. |
and i think that this is what peapole up to see |
Weak at the opening and ending. |
In the opening, they dragged it out far too long, and whilst I can appreciate the artistic move to fade from monochrome to colour, it is boring. |
The end dragged on way too long. |
They didn't need the applause bit, just finish, clapping sound as curtains close onto the company branding would've been enough. |
The music was good though, and the kids doing their thing was cute. |
this video says about Christmas function. |
the video is very good. |
it's gave me to a amazing feeling. |
the song is very nice. |
feeling beater. |
This thing is very good. |
The music video was really good. |
The decoration and the baby participation done there work very well. |
The whole direction of this act was very well |
great message, really captured the essence of Christmas and the spirit. |
liked the way It started out then broke into the big song. |
production and acting was great. |
Honestly might be my favourite advert that I've ever seen. |
So incredibly adorable and fun. |
The girl playing the star is great and the plug-kid who jumps into the wall is iconic. |
The plot is relatable because everyone has been part of a Christmas show, which makes it accessible. |
The mother-daughter storyline is cute. |
The best bit is when the plug flies in the wall, that made me laugh. |
Very memorable! |
It's nice and does everything necessary that a 'Christmas' advert should be, but i feel that this trend of touching/sweet Christmas adverts is becoming rather stale. |
Though visually i found it very pleasing, does it make me want to rush down to Salisbury's. |
. |
. |
no, probably not. |
A great ad by the company. |
Love the little funny moments especially the child dressed as the plug and bauble. |
It puts you in the Christmas mood. |
The commercial showed a Christmas play and within it, there was a girl. |
This showed the spirit of Christmas well and advertised to the heart of the target audience. |
great advert, shows to give our kids confident and pay attention to them because you never know when they may need you, amazing Christmas advert and should be made into a real thing into schools. |
I think that this is the most cutest videos I have ever watching before. |
So talented kids. |
This girl know how to play. |
Music is amazing just perfect. |
Amazing video which kids are just awesome so talented and so cute. |
Also music is pretty good there and I would be proud if I had that kids |
this was a heart warming advertisement with a powerful ending and the end card with the slogan. |
its well choreographed and give an all around Christmas atmosphere. |
I think that this video is pretty and so good just amazing. |
Actors are very good like his play like kids. |
Images are so good too. |
That outfit on them make them more cute. |
This emphasises the fact that christmas is a time for family's to give presents to eachother, the production is great as the scene drastically changes from a shy young girl, to an outstanding scenario with everyone all cheery, in a happy spirit. |
Very good advert that was not only entertaining to watch but also was warm and feel-good and therefore captivated me throughout. |
Overall, a brilliant advert that would encourage me the buy from this company. |
nice acting for the kids, the beggining was a little bit too slow, that sound from the microphone was disturbing even on low volume, nice ideea, the best part was the kid dressed in the wall socket :D |
The video is really good for advertisement, as it has the Christmas spirit in it. |
If I saw it on TV, I would watch it as it has a really beautiful picture and sound. |
I lovethis one it shows the chrisms spirt. |
The way they used the kids to start singing and as it gets better as it goes along and then when it gets to the end they start singing and danceing more and it does everything that a normal christmas would do and it is very good and nice to watch when it is on tv and is very chrisms like. |
This is a great christmas advert as it has a lot of features that you would typically find around the christmas period. |
The age range of this will appeal a lot of people, however the advert doesn't really work for sainsburys as it is primarily a food shop. |
This is such a good Christmas video. |
The background full of snow and a shooting star singing. |
first she is nervous but then gets the courage to sing and hit full flow. |
Using the little children as the actors is very cute. |
The main singer has a great voice and the performance has a lot of energy and is uplifting. |
Really captures the christmas spirit |
The commercial is really great i like it so much . |
The girl on the start is really great. |
She is good singer i like her voice . |
This commercial is gonna be watched by kids and i think that will spread positivity and help kids to understand that their parents are the one that loves them the most. |
It really gets the feeling of the christmas . |
Best christmas commercial of this year ! |
It was joyful and brings the mood up for the festive spirit and makes Sainsburys look in a caring light. |
Using children adds innocence which intrigues people. |
There was a slow start, monochrome does not suit the initial theme of waiting or anxiety, however when the girl starts singing and the colour scheme slowly begins to become more vivid, the ad became more appealing, there was an effective placement of comedic elements as well. |
it is a well made. |
It is creating sentimental value and attracting its customers. |
Though it does not clearly convey the brand name until the end |
Good Christmas advert. |
Strong emotional impact through connection between family and Christmas. |
Good sound and filming. |
Might require stronger connection to the Sainsbury's brand, maybe through some product |
I think that this advert had a very heartwarming feel to it and is a perfect advert to make for Christmas time, I also like the camera works! |
The video was very uplifting and really enhanced the season and christmas spirit. |
Thoroughly enjoyed. |
I would of kept the ending where everyone was together rarther than the child being lifted in the air. |
I found that advert to be very heart warming since it reminded me of my own plays that i did and also it has the theme of Christmas in it. |
I liked the way they used all of the children and got them involved in the making of the advert. |
It has a very festive feeling about it and the singing and visuals have a very positive vibe. |
straight up u can understand that this is a christmas advert. |
It feels like it takes too long till you can understand what is advertising as the story feels a bit odd and not unique |
Quite entertaining, With a deep message, all it took was a small smiley nod from her mum, the phrase in the end made the message clear, nice. |
I thought that the advert was entertaining but I didn't think it was the best Christmas advert i'd seen. |
I think that it will give people a warm feeling inside though. |
this was a great ad clip. |
i really enjoyed watching it. |
it was a beautiful ceremony for Christmas. |
I think Sainsburys is The Big Night for Christmas. |
their slogan is we give everything to all people we love. |
so I will buy a very beautiful gift for my niece. |
I like the storyline with it starting out quiet and building up. |
I liked the actress and the singing. |
It was a nice theme and style. |
The actors were great. |
The music was a good choice. |
I like the storyline behind the advert but it did not promote any particular products or the business itself. |
I love this years christmas offering from Sainsburys. |
Its a big budget kind of affair and it's brilliant including the kids. |
I loved the start where the appearing shy child all of a sudden has this big voice. |
Great work Sainsburys |
This advert was super cute and the little girl singing is an actual star! |
Very cute costumes and children with a great choice of song! |
Loved it all the way through! |
The advert is so cute and heart-warming. |
The little children doing a Christmas performance is very relatable for a lot of people. |
I love the random costumes, and the advert was so adorable - I got goosebumps on my arm. |
The advert was cheesy and trying to be too emotional for the most part. |
Some parts were sweet like the little baubles and the turkey playing the drums. |
But other than that it was in the race to become the most talked about Christmas advert but it won't win as it's not very memorable. |
I had no idea what direction this Christmas Sainsbury's advertisement was going, I loved the idea of the pageant and all the proud parents. |
I felt it brought the warm message of Christmas, It was enjoyable. |
this is very cute but irritating, the feedback sound on the intro is bad. |
i do like a lot of the little characters like the plug. |
i think the overall advert is memorable and I really like the song used in the song which isn't an Christmas song so makes it different. |
it shows teamwork and community and fits quite well with an food brand such as Sainsburys. |
I like this advert but the start is a bit dull. |
Then it picks up makes you warm and proud. |
i like the way it puts a story across and keeps you looking. |
This advert was fantastic, I loved it. |
It's one which a lot of people can relate to. |
I loved that it was family friendly and motivational as well. |
Lovely advertisement overall but a bit too long. |
After a while you get bored and start looking at the time. |
The Christmas spirit is captured very well. |
The ad is quite sweet - I like the very extravagant school Christmas show. |
However, it doesn't really have anything to do with the brand advertised. |
This advert was really cute, I liked the outfits and the children. |
It is a much better advert than last years, good song and a great set. |
This is the most beautitful commercial I've seen in my life, not only there are talented children but the production in general was well organized and very creative. |
Without a doubt, sainsburys achieved something wonderful. |
The story which I understood from the song is very connected to the spirits of the holiday which is giving. |
The little girl sang like an angel and all the images were very festive. |
This advert is really magical and uplifting. |
The lead singer has a fantastic voice and the advert is a real feel good watch and is really enjoyable. |
The commercial brings a warm vibe and as a whole seems interesting. |
The excitement is not there as a viewer on first impression but it is not a badly produced commercial. |
It is alright! |
I enjoyed this commercial, but I see a lot of advertising that doesn't really relate to the brand. |
The only connection I really found was the colour of the curtain forming the Sainsbury's logo background. |
Other than that, there was no mention of products or deals that would make this commercial especially memorable. |
It was heartwarming, but a little cheesy and generic. |
A family friendly, very festive offering. |
This advert captures the essence of a community Christmas very well. |
Slightly nostalgic, but full of flavor and very true to the brand promoted. |
Overall a very good advert with a great message. |
I feel it captivates Christmas so well and gets you in the spirit of the season. |
It helps spread joy and is very heart warming to watch |
Perfect song choice for this ad. |
It shows the spirt of Christmas. |
Very expressive, emotion and powerful ad. |
Easy to relate to the little girls nerves and mother willing her on. |
We only get what we give and this ad give a lot of hope and joy. |
This is amusing, it is similar to other adverts I have seen recently, I think there was a John Lewis and Waistrose one a while ago. |
However, it is Christmassy and I love the kid dressed as a plug! |
I want to like this advert much more than I do. |
It's a total rip off of the John Lewis "Bohemian Rhapsody" advert from a few months ago, which is a shame, because there are so many great things going on in this video. |
Like the little girl dressed as the Queen inside an old school television made of cardboard. |
I think it's an odd choice of song for a Christmas advert as well; I don't associate the New Radicals with the holidays, so I this one doesn't really work for me. |
But the kids are cute and it has a nice message; it just doesn't resonate for me. |
I really like this advert, the kids are adorable and really entertaining and amusing and make the audience feel warm with their heartfelt performance. |
I like how it ties together the strands of family and love and watching a nativity play which is so imperative this time of year. |
I like how it has come together to represent the sainsburys brand. |
Sainsbury's Christmas advert is very entertaining and emotional. |
The school Christmas pageant represents creating extensive memories. |
Which is what Sainsbury's is doing this Christmas making nostalgic memories as well as being inclusive. |
The music was very moving and it embodied the Christmas spirit. |
This chistmas advert shows that the anticipation of Christmas is just like the anticipation of 'the big night. |
' The message is very touching and the music adds to that feeling. |
Compared to other Sainsbury adverts it is done very well. |
This advert was cute and sentimental. |
It caught your attention and the girl's voice kept you hooked and wanting to continue to watch it. |
It was however longer than it needed to be and didn't really see the connection to Sainsbury's. |
I am unsure how it is associated and did not realise or even think it was Sainsbury's until the name appeared. |
Cute but pointless. |
This is such a fantastic advert. |
It's so heartwarming and has such a fabulous message. |
The storyline is beautiful and it gave me CHILLS! |
It's captured the Christmas magic perfectly. |
I really think that this commercial was beautiful. |
The voice of the little girl was amazing i found it sweet. |
I do think that all the children here performed well. |
This is very relevant as it nativity play season and the acting portrays the nervousness turning into joy and confidence very well. |
The actor playing the mum is great as well looking nervous and then completely proud. |
Seeing the children completely let go and have fun put a smile on my face as it will to audience members. |
First off, I had no idea what the ad was for until the very end when it said Sainsburys. |
It feels like a rip off version of the john lewis/waitrose advert. |
However the production was good, a clear and modern image with good sound quality and a well known catchy song. |
The song was good because a large population will recognise it, and thus it will be easier to stick in your head. |
As I write this I can still hear it, and I expect the aim is that the song will now be associated with Sainsbury. |
However the microphone noise squeaking was not appreciated, and the little girls voice was not endearing or particularly good. |
The plug jumping into the socket was clever and made me smile. |
Over all the ad felt like it had all been done before, and had it been on the telly I would not have paid it attention. |
The advert grew on me as time went on. |
I didn't enjoy the introduction very much as there was nothing to capture my interest and the way it was filmed felt a little bit too clumsy / chaotic. |
The little girl dressed as a star has a very sweet voice and acted the part nicely. |
Overall there wasn't a real story to hold me and watching this on TV of an evening I would probably have lost interest part way through and got my phone out! |
Admittedly I don't have children and this might be more heart-jerking for parents / grand-parents. |
I did laugh at the kid dressed as a plug turning the tree lights on though! |
I also liked Sainsbury's overall message of "We give all we got for the one's we love" and the branding at the end was clear. |
If the advert had been just the "plug" moment I think I would have given it a 10! |
Its a ridiculously long commercial however it is entertaining towards the middle and the end. |
The colors pop and the kids are cute even if its over the top. |
Good advert, loved how shy the girl was but as soon as she saw her mum she became really confident, not sure what the advert was for though other then sainsburys |
I really love the build up of the Sainsbury's advert and the overall message it puts across. |
It's innovative and creative. |
I loved the effects and how colourful the ad became and how much fun everyone was having. |
It ended up being very festive although not a festive song. |
What a brilliant advert. |
It was emotional, festive, funny and full of character. |
It made me feel happy and entertained and all the actors were good. |
It is very touching how the video was making to capture the essence of christmas, However it was not truly original I am sure I have seen videos like this in the past. |
Good song selection by the way. |
This advert is amazing , i makes me cry everytime i see it , it caotures the beautiful moment that she gives it her all and she really is the star of the show , beautiful and lovely to see. |
I enjoyed watching the video. |
Even if I didn't know what is all about, I loved it. |
The beginning was intentionally clumsy only to emphasize the powerful message. |
The kids play is interesting and loved the little star on top of the tree and the idea that we make everything possible for the loved ones. |
Well done Sainsbury's. |
It's a very badly executed copy of summer avdertisement of John Lewis. |
Nothing new at all, the subject is repetitive. |
Nothing innovative, very poor, would not recommend. |
I did not like this advert because of the fact that it is so long, It Is too long and I would like this to be on tv Only if it were shorter |
This advert is AMAZING! |
It reminds me of my son's Christmas plays at school when he was this small! |
SPOT ON, SAINSBURYS! |
My favourite part is when the little plug runs and plugs into the wall, haha! |
I am not sure why, it just reminded me of my own son at that age! |
I think that many parents will relate to this advert - especially the beginnning when the child comes on nervous and you can see that everyone is rooting for her - especially her Mum, of course! |
And once she has that reassurance of the Mum's smile, she finds her voice! |
A big part of Christmas when you have children is all about the Chrstmas plays! |
So I think that many will definitely relate to this! |
Great choice of music to fit with the message "you get what you give! |
" Christmas is all about showing your fellow humans compassion and care and it is the season of giving and receiving and being grateful for what you have - Sainsburys, you have captured this and the Christmas spirit PERFECTLY! |
AGAIN< A VERY WELL DONE! |
Such a sweet and moving ad. |
I love the happy vibe with all the kids and how it's matched with the poignant story of a little girl doing her best for her mom and absolutely acing her performance! |
The perfect reminder of love and family at Christmas, excellent singing and music, fun and fresh style. |
What is think is that! |
This was the worst ad of the year, I hate piano sounds and it had piano for most of the song |
nice rendition of a great song. |
wholesome entertainment. |
didnt feel too over the top. |
sainsburys have a good range of food. |
i like the bit where the plug jumped into the socket |
I like this promotion, I like the voice of kid and I like the decoration, but I don't like the camera with which it was filemed. |
This is a very touching commercial video. |
It`s very colourful, shiny and catchy with some fun elements. |
And the message of the clip is clear and beautiful. |
slow starting but after it kicked in i realised why and that was part of it. |
What a great advert from Sainsburys. |
very Christmas and made you feel good inside when the stage opened up and it all went off. |
Such a nice and innocent advert with no real agenda other than to show how sweet and innocent Christmas is. |
A really cool nativity play with a brilliant singer, what a voice. |
This was a beautiful advert about a group of children doing a cover of the 90s song "You Only Get What you Give" by the New Radicals. |
A song which I like a lot so bonus points for that. |
The storyline was simple yet touching. |
The children's singing was lovely, the atmosphere had a great festive feeling to it which made it a great Christmas advert. |
It made me feel quite jolly. |
it took a while to get going, the music wasn't the best and the acting on the children was reasonable at best, doesn't scream Christmas |
The kids where so cute and good during the performance, I enjoyed the coulours and the style of the commercial. |
It made me feel happy. |
The song has no relation to Christmas at all. |
That would one terrible play as well. |
I would be ashamed if my kid had to do that. |
Nice video looks really amazing the quality is dope and the colors as well, I can see that this video was made by professionals in a real video studio. |
Very entertaining, original and well produced. |
Suitable for the family and made me laugh and feel happy throughout. |
Very memorable and something i would enjoy seeing again |
It was like watching a movie scene! |
With the timid little girl, whose voice wasn't loud enough to cover the hissing microphone. |
But then she finds her confidence and starts her song. |
That was the most attention grabbing part of this advert. |
It is really cute, it shows how you should have confidence and believe in yourself. |
Overall the singing is good and it promotes a positive message. |
This is a great advert. |
It really does make Christmas feel the extra special and makes everybody smiles who watches this. |
Just a great advert |
nice intro and very christmas appealing, advertising side inst great as it is not advertising food shop in anyway shape or forum. |
captures the spirit though |
I think that this advert shows that we should be proud of what we have achieved and it gives us confidence. |
This ad makes me feel very special and it makes me want to go and do everything i can to make everyones christmas good. |
Start through too long and boring, but after this little girl in a star costum began to singing my opinion changed and i began to like this movie. |
This was amazing advert, I can see this being a big hit with the parents and the young people also. |
I was very impressed by the lead, she had agreat voice. |
The storyline in this is brilliant, it shows the power of giving gifts this Christmas. |
The music really adds that effect of joy and happiness. |
good advert i though in was sainsburys as soon as it came on ,which is a good thing and i loved the part where the plug jumps into the wall lol |
The introduction sort of a bit dull and confusing but then the story line started making sense after the confidence of the lead character grew greater and she gave all to my amazement. |
Generally surprised at how good the advert was. |
It was an impressive display by the children of the show as they all sang and danced to the beat of the song. |
My only issue with this advert is it is 2 minutes long which is a bit of a long time to watch an advert. |
Really good advert for christmas nice to see children enjoying themselves performing for their parents, hope it is actually the little girls voice used in the advert and not someone else's added in post |
AMAZING. |
These kids are so talented so cute and they literally make me cry everything fits perfectly and just so amazing for this little kids to that with scary on screen! |
good positive music and had a feel good factor about the advertisement. |
lots of engagement and different emotions evoked as it told the story of the show |
This is a very nice advert of children singing on stage in front of everyone. |
All the children are dancing and are all happy together. |
this Advert does capture the christmas spirit, was well put together and it make me remember my primary school plays when we would get to perform for our family and friends. |
overall the the storyline, the music, and actors really mixed up perfectly. |
Great avert. |
10/10 |
I found it very sad at first as the girl couldn't sing however when she started singing well it was very nice, the visuals were good too! |
It brings out the message really well. |
The emphasis on family is always good to promote the brand identity to a family market. |
The colour scheme of bright colours is engaging. |
I really liked this ad because it gave me the confidence of Christmas and the Christmas beliefs. |
This made me very happy when the little children came onto the stage in unity. |
In my opinion the story was a bit dragging. |
Clearly it was supposed be about Christmas and giving gifts and the ad should've cut straight to the point as no one would pay attention to it for hat long is nothing interesting is happening. |
Until the logo is displayed at the end, it does not indicate what the ad is about. |
And the music/ performance is not good enough to keep peoples attention till the end. |
It is always nice to see how a bad singer turn into a good one. |
It made me feel like I was actually at the school play. |
However nothing to do with the sainsburys and Christmas. |
It was a feel good play with the girl singing and the mother in the audience. |
It took way too long to get started but once it did was quite enjoyable. |
I liked how they made the plug jump at the wall. |
i love it as a advert. |
How does this relate to sainsburys. |
Its not a memorable advert. |
the orange curtain was not enough to link the advert to Sainsburys. |
This is a good social commercial about being in touch with your feeling and loving your kids and relatives. |
The Christmas spirit in this video is embodied by children in a play. |
The storyline of the ad was simple but very effective. |
The song the protagonist sung was a good upbeat song and really gave the ad an uplifting feel to it. |
The costumes were very good and really gave the ad that Christmas feel. |
The advert was well put together, and from the initial orange font of "The Big Night" it was easy to recognise that the advert would be from Sainsburys. |
I liked the idea of capturing the spirit of Christmas through the notion of the school play, something that most of us will associate with the festive season at some point in our lives. |
The advert demonstrated inclusion from different genders and ethnic backgrounds. |
it was really interesting, I loved the atmosphere. |
It filled the room with the Christmas spirit! |
Fantastic Christmas advert. |
I honestly didn't think it was Sainsbury's though |
Very nice advert. |
It put's you on the Christmas mood immediately and from a bit sad story becomes a very happy one. |
The idea with the plug and the star on the top of the tree is genius. |
Well done. |
It did capture the spirit of Christmas to me but it didn't make a lot of sense. |
I think it'd be better to sing a classic Christmas song. |
I think this really capture the stresses and joys of xmas. |
I like the part where the mom looks at her girl and shows her |
LOL! |
Amazing video for Christmas I think. |
It has everything to feel special. |
First of all these kids are so talanted they deserve to have amazing Christmas and amazing families |
I'm a dad so i know what it is like sitting there at the Christmas concert waiting for your kid to come on. |
The way that this escalated and gets more and more bigger and more over the top reminds me of a previous advert that had the queen song in it so i feel like its been done before only this time with a Christmas spin |
I'm sorry - maybe I'm a terrible person, but please stop with the children stuff. |
This goes on for too long, it isn't very interesting and what is a great music track gets ruined by the child. |
This is the horrible twee christmas ads that really turn me off, even as a Sainsbury's shopper. |
Put a massive smile on my face. |
Adorable kids, lovely sense of anticipation at the beginning. |
Just the right message and tone. |
Plus, you used one of my favourite ever songs. |
Superb. |
Easy to understand, the song said it all we only get what we give. |
The little girl singing was really good and the video mage you feel good. |
There's a lot of action going on in the advert. |
The colours are vivid and strong. |
The girl singing is sweet, when she is nervous, but then she gains the confidence to sing. |
It's lighthearted, emotional and lively. |
The music is unique, and it's fun when you look at the living room type setting. |
I like this advert as it is about a children's christmas play that we have all been too, so it is relevant to us. |
The slow start makes you wonder what it is advertising and you don't really know what it is till the end. |
A really nice advert on a child's school play. |
The girl at the start was quiet until she saw her Mom then gave it all she had. |
When the other children joined in they gave it all too just as sainsbury's do according to the tagline. |
The advert is well filmed . |
It cleverly builds to the conclusion drawing you in through good characters. |
Bright, cheerful and really feels Christmassy. |
Good inclusive advert. |
Breath-taking stunning spectacular advert! |
Can't say enough about this, it has it all and more. |
The little girl singing is amazing and the interaction of the audience especially with her Mum is very very effective in drawing you in and really focusing you on the scene. |
The build up is amazing and the I didn't want it to end. |
Well done Sainsbury's! |
The advert is very colourful and full of joy. |
The actress portraying the mother did a brilliant job in the role. |
The children were adorable and the shots were nicely filmed. |
That was very emotional for me and I think for others too. |
Great advert for this time of year and full of fun and enjoyment. |
Great message too. |
Wow how powerful this is clear, seasonal, emotional and memorable for everyone with children. |
Very little about their products so could be any brand but the name is strong at the end. |
Very good. |
Best ad ever, I loved it. |
Made me smile and really gets to your heart. |
Great casting, well thought out story for the ad and very festive. |
Loved it. |
A fantastic advert from Sainsburys. |
The advertisement is very emotional and the girl on the advert has a voice that allowed the watchers to continue watching. |
The colour is good although I think I could be a bit light at the beginning to really show the emotions on the faces on the audience. |
Very cute commercial with the children singing but not really sure how it relates to Sainsburys. |
Also didn't feel very Christmassy with the choice of music. |
This advert is very long and too cute for me. |
It doesn't get the message of Sainsbury's across very well as no products are mentioned. |
I didn't like this advert. |
I love this advert, cute, Christmassy, funny all in one advert. |
Good use of a Christmas play which a lot of people can relate to. |
I thought the storyline was a bit old fashioned in the style of a children's school christmas show. |
The images of the children performing were boring. |
I did not like the music, but the actors were okay considering they are children. |
I felt disinterested |
This was absolutely amazing and novel Christmas ad even better tha a socially responsible Iceland ad. |
there is parallel that Sainsbury had a good idea to use children that start unsure but convince parents with their performance. |
This a very christmasy and fantastic advert that puts children in the spot light. |
It is very funny and also brings a tear to the eye. |
At first I thought that I didn't like the video because it starts off really dark, and I couldn't see what was going on, but when the light went on, it was positively delightful and the overall video is really inspiring and the kids are really cute. |
Half of the Christmas message was put out there, but despite that, it is a lovely video with talented children. |
Lovely advert and reminds me of my childrens nativity and the nerves and excitement. |
Love the mums reaction and the slightly out of tune singing. |
Great staging and I especially found the plug in the socket fun. |
The singing was strong and the advert was very colourful. |
I did find the general idea a bit old though - I have seen a few adverts based on a school show from previous years. |
Not very impressed quite poor ad for Sainsburys, would of liked to of seen what they have got to offer for their Christmas offers. |
Didn't like the ad. |
Nicely done video - I just couldn't imagine such small children working with a seemingly serious song as the one that was chosen. |
Or that so much effort would be put into a performance by them for that matter. |
It'll certainly be a somewhat memorable video, however. |
The singing was nice - especially how it progressed from the beginning. |
This is a nice advert. |
It is simple advert but very Christmassy. |
The story of a children's school play has been done before, but it is still nice. |
I liked this advert and I feel that it captures christmas well. |
I feel a stronger connection with this advert as this year will be the first time I see my 4 year old in a school christmas play. |
Everyone loves a good nativity play. |
I particularly liked the giant plug and christmas tree lights. |
A well producred ad. |
Love this particular song but really Christmassy but see why they used it for the end lyrics. |
Rather a hectic ad, the children were obviously appealing and the little star going to the top of the tree was good. |
Little girl had a nice voice. |
It was okay not spectacular. |
If you want to make everything better just have kids do it ! |
if that were a bunch of adults running round on stage that would be funny 1 but not as adorable :p I like it ! |
rather excellent advert. |
I do love how this was all put together. |
For me this advert does sum up how christmas is for those people with children. |
Excellent production value and Excellent choice in song for the children to sing. |
I love this advert. |
It is bright and engaging. |
I love that it is inclusive of everybody, showing different children. |
This advert is cute and fun. |
I love the Sainsbury's commercial for The Big Night. |
It is fantastic and heartwarming with great music and acting. |
However I didn't know it was for Sainsbury's until the very end. |
Totally inspired advertisement. |
I loved it, slow build up but you could feel it was leading to something special. |
The plug jumping into the socket was amazing, it is one of the best Christmas adverts I have seen for a long time. |
This advert was very chaotic & confusing from the start, & it wasn't clear until the end what was actually being advertised. |
It did seem like a bit of a copy of the recent popular 'John Lewis' commercial as far as the emotion from the parent was concerned, however, unfortunately this wasn't quite executed here. |
None of the Sainsbury's products were featured, & the tag line 'live well for less' didn't seem relevant to the advert, which was basically just a school play, with no correlation at all to supermarket products available for the festive season. |
Whilst I can see the emotion & angle they were going for, this commercial didn't quite deliver. |
The background music as well wasn't very festive. |
This is just what we all want to see when we go to see our kids production. |
This is a fun commercial that stands out and you won't easily forget it is for Sainsburys |
fantastic, funny, emotional, colorful, creative, very interesting, music is a surprise as you would expect something more christmasy, but its well done, you pay more attention to words. |
I love the way this story starts in black and white and then as soon as the little girl starts singing, light and colour come in. |
As her confidence grows, so do the warm Christmas visuals and feel good feelings. |
All the children involved seen to enjoy themselves. |
Very good Sainsbury! |
boring black and white advert. |
not cute looking for a stop button, narrow market aimed at families, lack of creative on advert. |
best if they hadnt bothered |
At the start , it was slow and the scenes very dark. |
Then the advert came to life. |
The young girl solo performer, showed shyness and towards the end when others joined her, and seeing her mum, became stronger and strong and more in tune. |
The mothers pride shone through. |
When the other child actors and actresses came on the stage was so colourful, the children grouped together and the happiness and dedication was seen on each of their faces. |
This for me was Christmas. |
Sainsbury's captured the spirit of Christmas. |
The commercial is cheerful and diverse. |
The song they used gave the audience a positive message. |
The message they portray is very beautiful and straight forward. |
i really enjoyed this sainsbuty advert. |
it was really nice to see the kids from dull to bright and cheered the audience up. |
great fun. |
No, I'm not much into "urban" music. |
It was a nice story, but the way it played out was easy to see coming. |
The nicest part was the look on Mum's face - it was obvious she'd love her daughter whether she sang well or not, and I liked the message of the song, that "you only get what you give", which is a pretty good one to remember in our increasingly selfish society. |
A wonderful advert for sainsburies and fantastic how the children made it all come to life . |
The music was very good and went well with it . |
Inspirational fantastic advert. |
I've seen this on television already and It brings a smile and a tear or two. |
The whole thing is brilliant and I love the kid who is a plug jumping into the wall. |
This is first class. |
The sainsburys advert for the big night is ok. |
the school play is well pitched and designed to luck at the heartstrings and the thought that has gone into this, i liked the plug, is really good. |
But the song is a real miss, its not festive, it doesn't even really grab you apart from the way its delivered by the star shaped actress. |
Great concept let down by trying too hard to avoid Christmas in a song. |
This is a really innovative advert from Sainsbury's. |
The use of the children within the advert was heart warming and amusing and made me laugh out loud. |
A really appealing advert. |
The storyline was good with the right amount of pathos and humour. |
The acting was the right side of being too sweat. |
With those special effects I wish I'd gone to that school |
Really nice advert. |
Not easily recognisable as a sainsburys advert initially but full of glitter and sparkle to put you in the Christmas mood. |
Great production quality. |
i love the comedy in this, my favourite part was when the kid dressed as a plug jumped into the socket. |
the video was cute and definitely has me sold. |
the song was a good choice and it was uplifting. |
What a lovely, evocative advert. |
Children, family and Christmas is always a good combination and the school performance is something most people relate to easily. |
Funny in places, especially the plug going into the socket. |
Very charming indeed and a nice message. |
I enjoyed this visually stunning and highly entertaining advert for Sainsburys-The Big Night. |
A mother looks on nervously as her child,dressed as a star stands in front of the audience to deliver her " We only get what we give" song. |
Soon the stage is filled with children dressed as baubles,reindeer,even an amusing plug socket. |
The star girl ultimately ends up on top of the Christmas tree to rapturous applause. |
Well thought out message to keep going when all seems against you meaning full song great casting . |
not really that Christmasy, could have been shown all year round |
This was lovely with a great tale. |
The advert was long but used music well. |
It had dark and light moments. |
The characters were interesting. |
Loved this advert especially when the kid in the plug suit jumps into the socket, very funny indeed. |
Well produced and well executed advert and conveys well the meaning of Christmas. |
The advert starts off weird but turns out very happy and smiley. |
The colours are contrasting to the beginning and it is very eye catching. |
Wasn't to keen on the advertisement. |
Wasn't very Christmas like enough for me. |
Overall the style and story line worked well but i didn't enjoy the music. |
This was a celebration that was perfect for children. |
The familiar scene at Xmas when a parent wants their child to perform like a star and this was depicted so wonderfully well. |
The picture on this little girls mothers face, when she realized her daughter could not the song out of the park. |
Perfect festive fun for Xmas. |
It was ok but its throwing diversity in our faces and using kids to do it. |
The play was unrealistic too, no real kids nativity play is like that. |
Children it is continuation us. |
When they happy, we are happy. |
When they reach successes, we reach successes together with them. |
When they are glad, also we rejoice together with them. |
Wow this was a really cool advert, i loved the singing and the theme, the children were amazing. |
I loved this one, lots of humor, well put together |
This was one hundred percent one of the best ads i have seen this year, personally i think it is better than the wait-rose ads. |
Too arty. |
Too saccharine and sickly. |
The best bit was the bauble child at the end trying to get behind the curtain. |
Didn't like the song or her attempt at it. |
The advert had a nice feel good factor. |
It was very good and had the right christmas feeling. |
The theme of the song was also catchy. |
Getting what we give for sainsburys was a good angle. |
Although sainsbury's is one of the more expensive super markets. |
It felt like a Tesco ad. |
It's a very uplifting advert. |
Seems to be quite heavily inspired by the movie "Nativity," especially the lifting star at the end. |
Good natured, made be feel slightly emotional. |
Exactly what a Christmas ad should be. |
The stage production was too professional. |
It should have been more like an amateur school play. |
That would work for the intended target audience better, in my view. |
The advert was not good, it had good music and an okay story line but it was promoting something bad and did not make any sense. |
This commercial captures exactly the christmas spirit, besides that, the performance of the children and the musical that was planned was spectacular, and without a doubt it was a work that was worth the effort. |
I really liked this advertisement! |
I think it captures the spirit of Christmas in a beautiful way. |
The change in confidence of the actor is an interesting touch which makes the viewer want to keep watching! |
The music is also really catchy alone which is always a good thing. |
Really well captured and produced! |
This is my favourite Christmas advert by far! |
Sainsbury have nailed it and the team have done a brilliant job. |
It is clever, cute, special and sums up Christmas for me |
I like the fact that a little girl had the courage to sing in front of everyone also the music she sang was awesome her vocals where even in the right place. |
Excellent seasonal advert. |
Especially relevant for parents who can instantly connect with the advert. |
The orange writing made it quite clear it was for Sainsburys. |
Kept me interested throughout. |
The story was complelling and engaging without any narration. |
The story draws you into the journey that the main characater is going through. |
The child actor was very good. |
The use of music to explore the journey was well used. |
Good humour with the plug balanced the emotions. |
Nice heart warming advert showing our kids overcoming adversity to eventually triumph andput on a great show for the parents who came to see them perform. |
I liked the fact the mother of the teeny tiny little singer was supporting her since the beginning, no matter how good or bad her skills were. |
The idea of believing in those you love is highly emphasized by the use of black and white photography at the beginning, when the voice of the little girl is still insecure and slightly dissonant. |
Then as the video becomes a colorful one, her talent explodes and it's a joy for everyone: for the audience (which now support the singer too) and for the other little performers. |
I liked the little one wearing a costume of a plug! |