I think this is a very thought provoking advert. |
I think it's also very current and tpocial - so ti really hits home what the advert is trying to promote and convey. |
It's something hat will stick with me for a very long time |
The use of a different faith other than Christianity in the army shows people of that faith that the army is willing to accept them in. |
It shows people that the army can take anybody who wants to fight for the country they live in. |
The message of companionship and looking out for eachother is so strong yet so simply portrayed, which is something I love about adverts for the army. |
It shows how even in these difficult situations with limited resources, your comrades will be there for support. |
I still don't agree with belonging in war, but I love the message about it being ok to be muslim in the army, especially with terrorist culture. |
This is a really positive message spreading love instead of fear, and I appreciate that. |
I think the message is great, but again the video is quite drab with moody toned colours. |
I think a more action themed advert would interest more people and get the army noticed more by selling the thrill/adrenaline side of the army. |
Visually, this advertisement is beautiful and put together so well; the scenery is stunning. |
I also adore the message in this ad, of being able to keep your faith while being in the army, and think the subject has been approached tastefully and beautifully, |
The idea behind the video is good and innovative. |
It would definitely affect people of different religions on a subconscious level. |
The overall image is a bit dark for me but I guess it shows a more realistic potential setting. |
The lack of music is a downside in my opinion - adding a song to the background could enhance the video's quality. |
This commercial is very interesting and well made especially for different people from different countries and people that have different religion. |
I really like the way this video shows that believing in you religion still makes you the same person like anyone else. |
I LOVE this commercial. |
It is beautiful. |
It is well produced and hits home very hard. |
I love the meaning behind it. |
It's very personal and eye opening, we need more of this in modern advertising! |
Very raw and expressive. |
I think this is a really positive message. |
It gives a little insight into the reality of life in the army through the more realistic shots, but at the same time sends across a really positive message about inclusion and diversity in the army, which has previously been very heavily portrayed with standard British white males. |
It's really great to see a culture which is often very unfavourably represented in the media shown in this light. |
I would say that this advertisement is kind of intimate because of the lack of sounds, and the close up camera shots. |
It also encourages people from different backgrounds and faiths to join the army if they want to, and that they shouldn't be worried about being judged. |
This is a brilliant advertisement it shows what actual members of the army go through and that they do not have to lose their beliefs if in the army. |
It shows that inclusion. |
The story and production are great. |
the understanding is clear, |
This is a lovely advert. |
Showing that no matter what your religion or beliefs, everyone is accepted and respected. |
Everyone is treated equally and the army can and will cater to your religious beliefs with both respect and understanding. |
Very nice advert. |
This advert is great for showing that absolutely anyone is capable of joining the army no matter what the reason, [particularly religion in this case. |
I think it's good that it highlights religion can feel like an issue to some people even though it isn't because religion can be a big cause for conflict in this day and age. |
I like the topic and the scenery of this video. |
It leads the viewer to think that the army is both understanding of your outside commitments and also that the army allows you to travel to places with stunning scenery. |
The actors are strong and silent and it really allows the message to be portrayed |
The video is short and to the point. |
It would appeal to a lot of people showing that you can be any faith for the army if you felt unsure and that it doesn't matter because everyone else will accept you. |
it dos not matter what you belie in in ,the army you are all fighting for one thing every one has respect for everyone it all a big ,family no one leave no one being and you respect one and bother that ,what it all about |
This advert tells the story of a Muslim man in the British army who takes 5 minutes off to say a prayer. |
It shows acceptance and tries to dispel the myth that the army is prejudice in any way. |
The actors played their parts well and the use imagery with the natural landscapes makes me feel peaceful. |
Didn't like it that much. |
Quite dark and serious, and the intended point seemed too in your face. |
I imagine in a hostile situation this would really happen and i feel the advert is more likely to stir up issues than entice people to join the army. |
seeing this is really sad, it really is, even through tough times, he still has to pray to his lord, when he would be in battle, i feel bad for these soldiers when i shouldn't, it's a good thing that remembrance day exists, this is a good way to advertise army recruit ment as it could grow amnbitions in young lives |
Very relevant ad. |
Using real people makes it easy to relate to and bringing in issues of religion, especially Islam, is unique and very relevant to the 21st century. |
The UK is a nation made up of many people and many faiths and I feel like this will help to bring down barriers. |
A powerful commercial that demonstrates the human bonds formed within the military. |
Islam is undoubtedly a problem, but the forbearance and compassion that is presented in this commercial gives the audience a positive view on the military. |
The colors and the location give a sense of realness. |
Again a nice good advert in the army. |
Similar to the adverts based on sexual preference this raises the awareness of racism in the army in the past, and the change now in the future of zero racism. |
Good on the army for this. |
This advert makes the reality of a war so realistic that the whole things just looks like a scene from a film. |
The sound effects are also representational. |
I also liked how the word Faith was shown on the screen as the soldier knelt down. |
This adds to the purpose of the advert. |
The whole advert only has a few words but they are made engaging by their font and size. |
The words are also memorable and easy to stay in your mind |
The video showcased very well the way in which faith and culture apply to those in the army. |
This video inspires confidence in the army as it shows that faith is an individual's own, and that it is acceptable within the army |
The quality of the recording is brilliant in terms of cinematography and I was immediately engrossed in the surroundings and captivated by what was going on. |
Also, I was impressed by the subtlety of the ending as opposed to having a voice over. |
I really like this advertisement. |
Really gives a positive view on the army that it's not all about fighting and guns but respect for people of different cultures and a family. |
Really would persuade the younger generation from Muslim or other non white backgrounds to join. |
I think it shows the viewer that you can join the army no matter what your faith is. |
Because of this I think this advert is quite good however it can get a bit boring from time to time. |
I quite like it. |
I enjoyed the fact that this advert used real people unlike the previous animated adverts for the army with the same aim of recruiting people. |
This advert conveyed camaraderie. |
It was also gripping from the start of the advert, the music and the scenery immediately caught my attention. |
A very good advert for the army. |
The people used in the commercial did their part very well and they made sure that the viewers understood the message that was being portrayed. |
Overall a great advert but i feel it was very short. |
This 40-second video , depicting the scene of soldiers preparing to fight and not knowing what their lives are like , a soldier holding their faith kneeling dow so that . |
God can fit Give can fit Give them a life and win to the send , lord in the heart of the soldiers sacrificed for the country and want good things for the country where they scarificed for it. |
It was a really gripping advert, really pulled me into emotion of the advert, makes you see the army in a whole different light. |
It was just the right length as to not bore you, but long enough to ensure the message will stay with you. |
Wow this is definitely a commercial which would be amazing on television because it is one which i have never seen before until now. |
I do think that being able to keep your faith is so important i really liked this ad. |
Visually stunning scenery, and the message of the video is very clear. |
I think that this video may well boost army recruitment, mainly because it provides an insight into army life, and showing you that you get to see the world. |
Yeah I mean, I understand the point of this promotion but it's also kind of irritating. |
The man praying in his own faith is just a regular person and the way people act it's like he's an alien. |
Honestly, these adverts are pointless. |
These army adverts showcase a need for more army recruitment and they want people to join the army. |
This advert is good as it shows a tolerance for all religions. |
It is very powerful I feel and would attract recruitment from all over the world and religions. |
An advert about the army showing that even people with different ethnic backgrounds and religions can also join and are welcome in the army. |
It is good that the army are advertising this to people worldwide. |
More people may want to join |
This was actually a really moving advertisement about army recruitment and religion. |
An issue that many people worry about and want to know how to fit in. |
I liked that there was no words, just one soldier praying for his faith while the rest let him be. |
Good stuff. |
I enjoyed it. |
This video made me think differently about the army. |
I think it is good to promote such things as a diversity in army and that they accept different people there. |
I was not aware of that. |
Overall the video was well captured and looked very realistic. |
This advert promotes the inclusion and support of all faiths, however, I have to wonder at what cost? |
The other soldiers in the group have to stop to allow their fellow soldier to pray, but what if this puts the group in danger or line of fire? |
Would they still be expected to stop? |
This is a pretty contentious subject and probably needs more tact or thought before putting in an advert. |
The advert is shot like an expensive action film, it was quite compelling and quietly exciting, until the message. |
Totally unbelievable. |
The video is poorly conceived being both detrimental to the armed forces and Islam. |
Really ill-conceived idea but well executed. |
Very well produced army advert with production qualities almost as good as a film. |
Choice of music and effects are superb and it paints a very good picture of the kind of thing you will experience. |
Length is perfect at around 40 seconds long and is instantly recognisable as an advert for the armed forces. |
This advert talks about faith, religion. |
It's okay to be any religion and any prayers help. |
The man in the video, was praying and then they started moving off again. |
I think they believe God will always be there for them. |
Very powerful message and surprisingly warm too considering the context. |
The cinematography of the footage was unreal and very cinematic for an advert. |
Colour grading was muted which juxtaposed with the colourful message which was clever. |
Nothing was overdone and it very well put together and planned. |
This one is the more attractive, because i am Muslim and i am very like the way that army respect religion, the actors were good, the scene is perfect and image is a little bit dark, but the idea is very nice. |
This was an interesting advert, I believe the advert is made to inspire British muslims to join the British armed forces. |
I feel like this advert could be slightly controversial but I belive the advert puts out a good message. |
Provocative advert. |
Makes the army seem very inclusive and challenges people's beliefs about muslims and war. |
It sends a positive message to young people who live in multiculutral areas of Britain who know other muslims and get along with them. |
I don't think it will appeal to white rural working class men and woman though. |
I appreciate that army is making more of an effort to be more inclusive. |
So I imagine some will watch these latest adverts and thing that they can now join the army. |
whereas the cartoon ones looked a lot better aesthetically, I think these ones are easier to believe as they are a lot more realistic. |
I think that the message is positive but the add is kind of not well done. |
It is empty in the sound and in the expression of the soldiers. |
It seems that they just tolerate it. |
I also think that in this case the religious thing it is very controversial and a too big debate for a very short ad like this. |
There is much more than just accepting or feeling ok, soldiers should all have the common faith in justice, not in a ipotetic different god. |
It shows a message on all other cultural background is welcomed in the army. |
The message of this commerical is positive, however, it is sensitive one. |
I think those actor in the army should shows a bit more smile instead of looking all serious. |
I can tell the it might preceive in both negative or positive way. |
I like the idea of the advert that religion isn't forced upon anyone in the army, that it is all inclusive. |
I like the adverts setting being out in nature and all being together but giving a team member the space to do his thing. |
It would worry me if that was an urgent situation and the whole team had to stop for one person but I guess its situational. |
Another great advert for the army. |
Again, this is a subject that some people may feel nervous asking about, and it tackles it head on. |
The fact that it does so with next to no dialogue shows how effective the visuals are. |
The storyline is very good. |
I like how they've shown respect to the guy who is praying and which shows that they care and accept people from every religion. |
The sounds and music was quite scarce but just enough. |
The actors did a good job and I like the part where the guy in the walkie talkie stopped his communication so that it would not disturb the guy who was praying. |
The advert is set really well in a nice peaceful tone reflecting the religion it was portraying. |
I think it was a nice touch for them to direct a part where you can begin to hear the radio and they shut it off. |
All in all delivers a really clear message. |
The fact that this video shows soldiers of many faiths working together is a positive sign for me. |
It emphasised the sense of belonging and inclusion which I feel is so necessary in view of the current worldwide climate. |
The fact that the Muslim soldier was able to pray is a positive sign which can only be a good thing. |
The scene of a Muslim at prayer whilst on Army manoeuvres is a little bit politically correct in my view. |
I really wonder how many would risk bare feet and full exposure in a risk combat situation. |
Not the best advert for me. |
A very dark advert with dull images, gives a picture and feeling of being out in the cold and wet. |
It is very intriguing as you are not sure what is going to happen. |
The advert demonstrates peoples diversity and faiths and shows the men working as a team despite their differences. |
Good realistic sounds and uniforms and setting. |
This is quite a different ad and makes you think. |
I believe it is trying to say that everyone is welcome in the army and everyone respects everyone else, which is a great message to get across. |
It might help recruitment. |
A lot more relatable that the other army adverts. |
Shows that being in the army you can still be you and have your beliefs. |
Its shows that your team mates will look after you no matter what you do. |
I believe that using real people in the advert makes it a lot more relatable to potential recruits. |
I understand the meaning being the ad, but it's a bit slow moving, and it would have been nice to hear a little backing narrative. |
The picture is excellent quality, and the camera shots are brilliant. |
The ad does lack a little energy. |
well made advert with good graphics about keeping faith in the army. |
music fits very well with this advert and it gives well detailed information about joining the army. |
great advert all in all and very informative. |
good source and great detail. |
This is a good andpowerful commercial about faith/religion in the Army. |
It is great that the soldiers are very respectful of each others faith. |
There are a lot of questions that people have before they join and this answers one of them. |
Having a persons of different faith is a hard one to decide whether or not if they could be trusted one hundred percent and turn against you in the middle of war. |
However, it's up to the superiors of that squadron to make that judgement call. |
It really depends on the person character and probably given a psychological test before he/she joins the army. |
This advert for keeping my faith in the British Army is awesome, it is something that tells us about the friends and religion you make in the Army and that every one counts and so does their opinions. |
It is a brilliant advert that tells you tons in a short time. |
That is so important today for people enrolling in any organisation today. |
Faith, for many, is what actually keeps them going. |
The advert was very realistic as we watch a chap pray surrounded by his comrades. |
It would be nice to think that everybody would be on board with this |
This advert shows us that the army respects peoples religions and will not come between their beliefs, With respect to a radio silence and the body language of all the troop's shows us that everybody is treated just like a close brother out there on the field. |
This is an advert that is obviously trying to recruit people from different ethnic backgrounds to the army. |
The advert does it in a really good way and i am sure it will appeal to a wide section of people, it is beautifully filmed with an almost panaramic view of the mountains and scenery. |
I see the story line is trying to show the army is able to diversify by taking time to allow someone to pray. |
The style was realistic, which is better than the animated ads. |
In a combat operation, this would be stupid. |
As a soldier, the very nature of the job is to serve your country, not your god. |
This was another impressive attempt by the army to reach out to all aspects of society. |
Impressive and thoroughly respectful on screen. |
I do worry however whether this could be replicated in real life. |
I have heard rumblings of discontent to the opposite in the press. |
I hope this potential internal conflict for the army will be respectfully resolved. |
A simple message that was put across really well. |
As mates and comrades you understand that you are surrounded by people with different views but at the end of the day you are all in it together. |
Nice juxtaposition with the cold wet terrain and the prayer. |
This is a good advert for the army. |
It is real. |
It is modern. |
It promotes cameraderie, friendship and diversity. |
At the same time it is real. |
Much better than the cartoons. |
It says we have a job to do. |
A touching advert whereby non-Muslim soldiers allow a practising Muslim to say his prayers uninterrupted. |
There is clearly an inclusivity drive under way in the British army which is reaching out to under-represented corners of society. |
There is a danger that some may see this as patronising but I feel it is a brave step by the advertiser in helping to break down barriers of misconception. |
It was a very interesting advert mainly due to the action packed scene (army life). |
As a male, it appealed a lot to me as it is what I dreamed of as a child. |
It displays the positivity within the army and the brotherhood. |
We already have a decisive segregated society so why would we want to encourage this in the army. |
I feel that this move compromises our fighting forces & in certain situations could bring the army & armed forces into conflict with itself in the future. |
I hope i am wrong but we have to question why the average white male is now declining to fight for his country. |
This is a great advert. |
It shows us that you do not need to be embarrassed of your faith or beliefs in the army. |
It also shows us that the soldiers are normal people like us. |
Really good commercial overall. |
This advert promotes the good experiences and what it is like in the army ,it convinces people that this will change there lives and the way they view things. |
it also suggest that they will stay together and will stay together creating the family like feeling that is in the army. |
This advert for the British army shows a platoon high in the mountains,the wind is blowing,the soldiers are on high alert and there is a running stream from which a Muslim soldier drinks. |
He then takes off his helmet and performs his ritual faith. |
. |
Keeping the Faith being the message of the ad. |
It is quite boring and doesn't make the army look like something people would find inspirational. |
I would like to see more different things that the army get involved in,that would make it more appealing to people to get involved and sign up. |
I loved this ad the best actors and i love the point they are distressing i love it and how it talks about keeping faith can relate to it. |
Bout scary how they styled it and how you think someone can die in the army. |
Overall i like the style of the ad more ads like this pls :). |