Tesco - Tesco - However You Do Christmas
£
Benchmarking
This shows the overall appeal, as a percentile, benchmarked against the category.
- United Kingdom Female 16-24
- United Kingdom Female 25-34
- United Kingdom Female 35-44
- United Kingdom Male 16-24
- United Kingdom Male 25-34
- United Kingdom Male 35-44
Benchmarking - by demographic
This shows the demographic appeal, as a percentile, benchmarked against the category.
GB Male 16-24
GB Male 25-34
GB Male 35-44
GB Female 16-24
GB Female 25-34
GB Female 35-44
Engagement
This graph shows you the average engagement of the reviewers during each second of the trailer. The grey bars show how much consensus of opinion there was second by second. Larger bars indicate stronger consensus. Click on any point on the line to view the corresponding point in the video.
Engagement Demographic
This graphs shows the engagement by demographic.
Distribution Of Ratings
This shows you how each of the ratings from the reviewers were spread over the 0-10 range. Comparing the overall shape of this graph between genders can tell you a lot about where this trailer is resonating most strongly.
Word Cloud & Review Search
This highlights the most commonly mentioned words in the reviews. Just click on any word to see the underlying comments from the reviewers that relate to that word.
Review |
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the story line is not quite good . |
the background sounds is OK not the best . |
the visuals was good. |
the style of the advert is really common . |
I feel this advert was extremely effective, especially the actors that really sold it, as there was a homely yet comedic feel to it. |
i think the music could have been something more to the theme of something slightly more uplifting. |
Funny and accurate advertisement. |
Shows the various products of the supermarket and the delivery service is well brought at the end. |
Good atmosphere for the end of the year. |
Very cute! |
Love the diversity of people and what makes christmas without being preachy. |
Comes together lovely. |
Music works very well and is well shot. |
I think that this advertisement is pretty cheerful talking about how everyone celebrates and enjoys Christmas differently, yet all celebrate and enjoy the holiday in their own way. |
The Tesco brand being familiar and a well known family brand, knowing that it takes place in almost everyone's Christmas in one way or another |
A Christmas advert with family as its focus. |
This was bright and everyone felt like they belonged. |
This would attract people from all backgrounds. |
There was plain Christmas joke in the end; nicely done. |
i loved this video as it was very relate able and fun to watch. |
the actors were very good and i will remember this from this video. |
it was also very funny and made me feel very happy. |
it is a nice advert, I just think it is a bit idiotic for an advert, which actually makes it kinda comic as well. |
I'd recommend Tesco after that. |
I like this. |
It reflects lots of people and their experiences of Christmas. |
The brand was clear but not invasive and it felt festive. |
It was very appropriate to 2018. |
I really do like the comedic value to this advert and how it sums up the pros and cons of christmas - i also like the way that the advert is shot. |
I would watch this again. |
I think the advert works well for Christmas, it's quite welcoming and will appeal to family originated people. |
The variety in people included in the ad is refreshing, and also shows of the products that Tesco will be selling over the Christmas period. |
However I personally believe the advert is a little too long and gets repetitive towards the end. |
I think this advertisement is a standard supermarket advert with a slight Christmas twist to it. |
It doesn't make you feel too exited about that time of year which i think is the main goal of most Christmas adverts these days. |
the music also doesn't really fit the theme in my opinion, as even though it is joyous it doesn't suit the holiday or make it feel any more unique that any other time of year. |
However i feel it does do good job of showcasing the products that were intended and i also think that showing the different families and households and the way they celebrate differently from each other adds to the warm feeling it gives, though it could do with having more diversity. |
It promotes the food a lot and not the brand i think it could focus on actually Tesco a bit more because at the end of they day its an advertisement for that. |
A bit boring compared to christmas adverts of other retailers but it does well in getting the message across. |
I liked the end with the guy with the lights |
Very heart warming and funny story line. |
Very lovely to see different families, generations and lifestyles. |
Shows the good things about christmas ( i. |
e. |
chocolate, going out, staying in) and the bad ( i. |
e. |
sprouts and christmas carols). |
It really gives a sense of people coming together to celebrate christmas. |
i really like this ad. |
the storyline is nice as it shows many different people which would appeal to a large audience. |
the music is good and fits in well with the theme of the advert |
The advert is inclusive and accurately represents a range of people, creating a wide demographic. |
It is humorous and entertaining to watch, and the viewer becomes somewhat invested in each of the families shown. |
The choice of music is entertaining and creates audience identification. |
Down to earth advert with a diverse cast which creates a sense of community. |
I actually quite like sprouts but it was an endearing argument to include as it's one that often appears around christmas. |
the storyline is very realistic within how different families celebrate Christmas. |
the actors are very good on expressing on how they feel about preparing Christmas dinner and showing they are happy and smiling when the whole family get together. |
the music is uplifting and but I think you can improve by using a Christmas song in the background to make the advert more festive and intriguing to watch. |
the advert made me feel excited for Christmas because you seen how the actors were excited and happy when preparing the Christmas dinner and getting the family together, which makes me feel festive for Christmas. |
I really liked the Tesco advert, very food based, which is how i do christmas. |
Had a very warming feel to it, and as it says everyone does Christmas differently. |
I also liked the music, a take on go your own way. |
I thought it was a really interesting commercial showing a range of people from different backgrounds. |
It highlighted a range of different products available and made them look good. |
Not going to lie, I loved this advert. |
It had a comforting feel about it and represented christmas in the way that we recognise it. |
It showed many different families which advertises the variety it offers and had no annoying backing track. |
I really enjoyed watching this advert because of how festive it was it really puts people in the mood for Christmas . |
overall I like this advert . |
I loved this advert! |
It's so nice and refreshing to see all different types of families spending Christmas together, I love the exclusivity and the advert itself was very nice and the food looked delicious. |
The advert is average at best, not much storytelling or meaning behind it. |
Some of the lines seem clearly scripted but the background music was enjoyable |
I like how the food looked tasty. |
It brought some families together. |
This was a very good idea for a advert and a different creative style. |
This ad perfectly represents how Christmas is spent with family and friends! |
I loved the diversity and colours of the sets. |
I loved how its not all perfect family get togethers but shows how it can get a bit too much around this time of year! |
But its Christmas! |
It was really festive and the acting was good, the music was cheerful and it had alot of comedy in it which is good to keep the audience watching |
Another dissapointment from Tesco, the advert is supposed to focus on christmas, yet it fails to focus on the european tradition of the time of year and rather focus' on people of the UK; therefore failing to focus on the traditions. |
It's a really good advert. |
The fact that there's a lot of different scenarios being shown and families being represented during this advert is really good. |
Some of it is quite true to life and real scenarios that happen during Christmas dinner. |
It's a nice heartwarming advert perfect for Christmas. |
The actors were believable and made the whole thing better. |
The sounds and music were also good and went really well with theme of the piece. |
The contrasts of all the different types of families and different situations and settings was really lovely, particularly centring it around the theme of Christmas dinner. |
The music was very warm and cheerful. |
I liked this a lot as I like how it showed and portrayed a wide range of families showing that there is really no traditional British christmas. |
Makes everyone feel really included. |
I also liked how clear it was which brand was being advertised. |
Actors are entertaining and funny. |
Storyline is interesting. |
Festive style and festive music. |
Makes you feel excited for Christmas. |
However if you missed the end you wouldn't know it was a Tesco advert. |
very appealing advert. |
relates to the audience as it shows all types of Christmas's so it attracts the viewers. |
showing you can get all things Christmas from Tesco. |
This advert felt forced and I didn't enjoy it. |
Millennial kids with bad hair taking Christmas self pics, very original. |
I didn't care for it at all and wouldn't watch again. |
I love this advert. |
It is really fun and it shows the true meaning of christmas which I love. |
It is unique and gets to the point - very special indeed. |
This commercial can get everyone into the spirit of celebrating the holidays. |
This commercial has a very excellent storyline. |
It shows how many people celebrate the holidays. |
very nice way to, put your store out there on the market and show everyone what amazing stuff that they have got to offer everyone and anyone. |
Concept of all kinds of 'family' christmasses is really nice, from real families to chosen families. |
Actors talking about the best parts of christmas makes me feel very festive and excited for the season! |
'Reindeer' lights at the end was amusing. |
No Sprouts! |
Overall I quite like this advert. |
I like the different scenarios and that there are many different people in them. |
There are some funny moments and I especially like the ending with the "dog". |
I quite like the actors too |
I love it. |
The storyline was overall positive and shows the traditional Christmas spirit - the music adds to this. |
The images were all really festive and I think that this is great. |
The actors just backed it up. |
I love it. |
Thought it was very appealing and interesting to watch. |
It did get a little repetitive but enjoyed learning about the service and what they are supplying for christmas. |
It's a fun advertisement but I think there are too many story lines happening too quickly for the viewer to absorb everything. |
This makes the viewer lose interest in the video because they can't relate to anything or if they can it disappears too quickly. |
I could barely hear the music with all the people talking over each other. |
Everything happened to fast and I wasn't personally intrigued on what would happen. |
I wouldn't have watched until the end if it was on TV. |
The diversity in this advert was heartwarming to see, it really emphasised the spirit of christmas and being with people you love no matter what race, gender or age, while also cleverly incorporating their food into the advert, I think, very subtly. |
The add shows the diversity of people who celebrate Christmas. |
Although the accents are quite annoying to follow up on as well as the fact that everyone has a dislike for sprouts is the only thing that connect the diversity of people is quiet an odd scenario. |
This was yet another wonderful and humorous way of advertising Christmas and Christmas products. |
The advert was funny but also meaningful and entertaining to view. |
i thought that this advert was very funny. |
it surprised me that this advert was for Tesco as it doesn't usually like them as a retailer. |
I love how inclusive the ad is - Christmas is family time, and acknowledging how everyone does it differently is very important to the family vibes. |
Tesco is shown as a family-friendly, diverse brand, and the ad is so positive and encouraging. |
Really good use of humor in this ad. |
The video quality was very good. |
The background music also highly complimented the storyline. |
I liked how all the different sections linked together, with the common theme of Christmas (and Tesco! |
) bridging it well. |
this get the point across and I really like this advert because there is diversity of different families, who just want a good Christmas this year |
Love how appealing it would be to everyone, old and young. |
It is very festive and gets everyone in the mood for Christmas. |
It make you exited for Christmas and gives a festive feel. |
Food looks really sizeable for a whole family and just for a few so would be appealing to families and alone people |
I love how Tesco has promoted their food and how there bags are in the Christmas spirit. |
I love how families are all together eating Christmas dinner and it looks good on tescos. |
I really like the storyline to the advert, it makes the family look closer. |
I enjoyed watching everyone's different interpretations of how they view Christmas, it makes us think of our own traditional ways. |
And depicts a strong message about family and friends at that festive period. |
Too slow and tiring, prominent in listing factors and talking us through the advert, when it is preferable to add more fast-pace music, less talking and more pictures to rile excitement through the viewer. |
I want to be intrigued in what is being sold, not bored. |
Interesting ad. |
it puts family and friends forwards while emphasizing on the cultural aspect of a Christmas in England. |
with a few touches of humour here and there it is sure to bring smiles to people's faces . |
I like the fact that this video has all the generations in it. |
The background music is nice. |
The way that the scrips has been made is interesting aswell. |
They keep saying words that match the different generations. |
i think the messsage of this advert campaign is great and so seasonal. |
great presentation and decoration. |
i like the mix of people involved. |
good very great |
This advert portrays the spirit of Christmas very well - it even includes the arguing! |
I think the brand Tesco needs to be featured more in the advert, because I didn't know what it was an advert for until the end. |
It did show the spirit of Christmas but I felt there was a little too much talking, I feel people could easily top listening, you aren't really sure what the advert Is about to begin with either. |
It was more realistic as included many different families and what they get up to at christmas so is relatable. |
I liked the storyline with the range of different actors and families, but to me, I do think it was a little vague as in what it was trying to convey about Tesco. |
The advert captures the many activities that take place in Christmas but at some points didn't really catch my attention but the fact that they talked to the audience made it more engaging in a way. |
The actors did a really good job in this advert because it really captured the decent side of Christmas. |
The lighting used is efficient and creates a warm atmosphere through the winter season. |
I like the use of the diverse cast as it makes the entire video very beautiful to watch. |
The message behind the video is very powerful. |
A very lighthearted advert, however, more emphasis could have been placed on the 'however you do christmas' slogan, for example showing vegan or vegetarian Christmases. |
Celebrating Christmas may be different in each home but we all still follow some traditions. |
this commercial says it all, Christmas means something different to each family |
Highly enjoyable advert i felt it definitely captured the Christmas spirit, as the different people from British backgrounds is highly relevant to a normal viewer of the advert. |
I did like this. |
It's not overly Christmassy, but its inclusion of all the different family groups was very sweet. |
Think its a sweet advert. |
Good short advertisement that resumes really well what it wants to transmit. |
I like the it mixes what its trying to sell with comedy and christmas. |
This video is great at capturing the British spirit for Christmas. |
It shows different types of families and how each family have their own thoughts and traditions for Christmas. |
The food is perfect representation for Christmas, as well as the mood the video creates, |
The advert really does shout Christmas and is very wholesome. |
It makes the viewer feel excitement as it captures the elements of everyone's Christmas. |
Great advert! |
I appreciate this advert because of the diversity displayed throughout in multiple ways. |
I liked that they showed different ways Christmas IS celebrated and that there is not only one way. |
Finally, the motto at the end gives the impression that Christmas is what ever you want it to be and regardless of that you are welcome at Tesco. |
The storyline was not very creative however it would remind many people of the reality of Christmas in their own homes . |
It included a lot of family spirit in the mood for Christmas. |
The ad was set to a high standard and I overall enjoyed, it was quick and snappy and very straight to the point. |
very much splendid |
I loved the idea of different christmas environments. |
The humoristic character of the video adds up to the positive response and brings positive energy, would definitely rewatch it just because of the jokes in it |
the advert was successful because it used comedy and a wide range of audiences and themes it captured the spirit of Christmas very well, the style was bright. |
I really enjoyed this advert. |
I think it captured Christmas very well and has put me in the mood for it. |
I think the length was good. |
I liked how it showed different ideas of Christmas from different families' perspectives. |
Lovely mix of ethnicities and types of families to really show that Christmas is a time that brings everyone together. |
The ad is really centred around food, which looks delicious and appealing. |
Even if the advertisement shows different people as ethnicities it doesn't really show different ways of spending Christmas they were all at a big dinner with a lot of food and stuff. |
And the final joke wasn't funny or anything |
christmassy advert, quite similar to other companies though so may not stand out. |
clear that it is advertising tesco so message is apparent. |
dog is cute. |
Like this advert as it symbolises how everyone does Christmas differently but we're all human and shop at tescos and can all come together to eat as a family. |
An advert which appeals to all tastes and all audience members! |
Although the music wasn't christmassy, I loved the choice as it was relevant to the concept! |
The feeling of Christmas is in every part of this commercial. |
The scene were the delivery people are wondering what was it a dog or something else is really funny. |
Great commercial. |
I like how Tesco showed a wide range of different people, ages, races and family situations that reflect modern British life. |
That baby was so cute! |
It also showed how different people think about Christmas, and how it should be celebrated. |
It says that however you celebrate Christmas, it should be a time for food, fun and family. |
the storyline was cheery and eye catching, the style was different and fun, the music was upbeat and festive and the actors seemed happy and cooperative |
Great commercial, the story is wonderful, fun and entertainer to watch, the degree of video formation is on high quality, including sound, people and costumes. |
This advert is much too long and is boring, it doesnt have any real story to it and becomes boring. |
The camera transitions are very basic and dont enforce the message or keep the viewer engaged. |
so relatable and true! |
Everyone has their certain way doing their Christmas dinner, mine certainly does, so its always a big deal when cooking, to do it right. |
I love how it also shows the varying types of people, e. |
g the new generation who've never cooked before. |
i think this is a lovely story line about Christmas and family. |
The actors are very convincing and the music complements it very well. |
It made me feel warm and happy. |
I liked the variety of people within this advert, it gave a wide reflection of opinions, making it much more believable to the viewer. |
I also liked the varying settings in which people were talking, showing Tesco provides products for all situations. |
THIS ADVERT SEEMS LIKE A GENERAL FOOD ADVERT INSTEAD OF A CHRISTMAS ONE. |
THE ONLY THING CLOSE TO REPRESENTING CHRISTMAS WAS THE USE OF A TURKEY WHICH IS ALSO OFFENSIVE. |
This adverts okay but it drags on for a long time. |
It shows how christmas is good for the family and also how the family get together at christmas. |
Overall, this advert is pretty average, doesn't stand out and is not eye-catching. |
The music is dull and the overall theme is very dull. |
Does fit with the Christmas feeling. |
I like how they showed the food that they sell because that shows customers what they would be buying if they did buy it. |
It would also make them want to buy it because it looks so nice. |
i think this advert is funny, it represents alot of diffrent peoples takes and preferences when it comes to christmas and christmas dinners. |
it made me think of tesco before i even knew the name of the brand. |
it was a cute advert because it had a good storyline in my opinion but also it was very long and I lost interest in it. |
Amazing advert the point from the advert is very clear well put together it has made me existed for Christmas i will be going to this store. |
Well thought out advert which makes it obvious that the brand has every culinary need catered for this Christmas. |
Broad range of scenarios and people makes you feel good about advert and comfortable in the knowledge that the company have you covered. |
Makes you feel in the Christmas spirit. |
Area of improvement could be the music which I'm not sure fitted the overall theme of the advert. |
It was a bit lost and I think could be more emotive or rousing. |
This shows that anyone can shop at tesco and they welcom everyone. |
They are good at supplying cheap and reliable food for christmas and this ad shows that |
this advert made me very interested in Tesco it was better then most food adverts. |
i think i will do my Christmas shopping at Tesco this year. |
This advert is quite comedic as it shows what foods the families like and don't like advertising a wide range of christmas food available from tesco |
Interesting start. |
The event showed how the cast was enjoying what was happening, which makes me think it is a good product to buy or get. |
very warming commercial, another feel good ad from amazon that gets you in the mood for christmas, length was also very good, not to long |
This video is amazing and peaceful , because i see muslim women in the video and that's good , the actor are great , the music it's wonderful Thank you TESCO for this memorable video |
The evident Christmas vibe was brilliant, and perfect for upcoming weeks. |
The narrative was great, and the products were advertised in a consumer friendly way. |
It was funny and creative. |
I think at some points maybe the puns were not the best, but overall the use of christmas traditions and stereotypes were effective |
Storyline was great as it evoked a feeling of cosiness during winter and christmas time. |
Made me want christmas to come early. |
Music fit very well as it is a christmas advert with christmas music. |
Getting into the Christmas spirit, Tesco did it well in this advert. |
The comedy within made it a great watch and the joyful spirit created in all the scenes was great. |
I really like this ad, it gives that christmass vibe and it's seems relatable for everyone, as video showed that there are many ways people could spend this time. |
It's perfect. |
I liked the fact that they showed different peoples families and also their perspective on how they would celebrate the festive season. |
I found the humour also to be quite interesting. |
the tesco however you do christmas ad is very cool indeed |
A rather long advert, but there is a perfect amount of comedy, and relatable topics included. |
The use of many different scenarios and backgrounds really sets the mood for what tesco helps your family to do at christmas. |
It was little bit long , but however it was good video . |
The style was very Cristmas . |
After that video i want to go to the Tesco and buy some chicken , i know in video is not chicken but i eat only chicken . |
I absolutely loved this advert, it really brings out the festive spirit. |
great choice of backing music while also showing everything Tesco has to offer this Christmas season |
I enjoy the message that it gave, the fact that everyone has a different Christmas is very true, I could obviously tell it was high production, one thing i didn't like was I didn't know what it was trying to sell to me until I realised, of course it's for a supermarket. |
I liked the Christmas theme and the representation of family in this advert. |
I also liked how being together. |
This advert did a good job on capturing the essence of Christmas which would in turn generate positive results. |
i enjoyed this advert you could clearly see what the aim was, about food or drink. |
it also had festive food showing it is targeted for christmas |
There were a wide variety of people shown from lots of different backgrounds (though they mostly seemed to be white so it could have been a little more diverse). |
The message was really good and reflects positively on the brand (Tesco) |
This is a very good advert as there is a huge contrast between lots of different familys and how they all have the same stuff going on and they link very well together. |
Advert shows a wide variety of people and so can appeal to a larger audience. |
The advertisement only briefly mentions what it is advertising for. |
Lovely to show the different ways people celebrate Christmas. |
Good focus on food to keep the advert on brand. |
Made me feel in the mood for Christmas. |
The advert induces good feelings and Christmassy vibes, it portrays the importance of being with family and connects the values of family to Tesco's name effectively. |
Advertisement was long but very entertaining. |
Tesco's approach of using the actors to be "Family" was very endearing and can be very relatable to the target audience. |
The jokes used and the wordplay used were smart and kept my concentration and attention towards what was happening. |
Often with longer advertisements, the attention of the audience can often wander but Tesco's advertisment's style did well in keeping my attention. |
Really, really nice christmassy advert, really makes you feel nice and christmasy, I really love this one. |
Although I didn't really get what it was showing. |
The music is good as people can relate it to the shop and when they want to buy something for Christmas they will go to this shop. |
I like how this advert seamlessly transfers between different scenes, all continuing or finishing each other's sentences. |
This seems like a very high budget and well-produced Christmas advert, advertising a wide range of the products you can purchase from Tesco's. |
What I also like is, this advert seems "demographic-less" where it is advertised to everybody. |
i think that the ad was fun and interesting. |
the actors did a great job and it kept me entertained as it moved on from scene to scene. |
This was a very pleasant advert to watch. |
Good, diverse spread of actors and reinforces a nice message. |
Showcases a large range of products but I feel it wasn't done in an aggressive way. |
This is the ideal advertising medium for any business. |
The advert was great showcasing Christmas as a festive and cheerful spirit. |
Also showing Family time together and having fun together. |
The advert was really good but may be a bit too long. |
I think this advert was overly long, however i get the reason as it was portraying all the goods that they provide for customers, also the intraction was strong suggessting tesco are trying to be closer to the customers |
personally i wouldnt use tesco for my christmas food shopping. |
but the ad was definitely interesting using stereotypes and funny little scenes to keep audience attention. |
This is a very welcoming and warm advert it shows the variety of families celebrating Christmas. |
Tesco is strongly branded throughout the advert through the products shown and also carrier bags. |
Really makes you want to buy your Christmas dinner directly from Tesco |
The video included a wide variety of people types. |
The music suited well and created a chirstmas atmosphere. |
The presence of red throughout does well to make you think of christmas. |
The choice of music is great, all the actors are fantastic. |
The commercial didn't feel like a minute and the producers have done a good job trying to relate Christmas to everyone giving them a nostalgic like reaction which i really feel like has worked. |
The only bit of bother i have with it would be at the start with the guy saying he doesn't like Yorkshire puddings. |
Everyone likes them. |
i love this ad i feel the ad has a good christmas vibe and makes me as a veiwer want to do all my shopping with tesco. |
the commercial offered a very diverse advert it showed how who ever you are you can still enjoy your chrismas at tescos , i thought the old lady saying bring me a fat goose was funny and attracted me to the add, the only thing i would say was it didnt focus on any of its products iw ould of liked to see as well as all the diverse people , but maybe it changed focused and zoomed in on some of the food , for exsample pigs and blanket as that would of made the viewer crave pigs and blankets from tescos |
i love christmas, it makes me smile. |
i just want tesco turkey now but dont like brussel sprouts in my christmas dinner. |
i think the actors did a great job though. |
really heart warming. |
commercial featured a whole bunch of various different ethnicities & cultures from across the world which is good, actors didnt really portray correctly things people do/say during christmas. |
That was very funny. |
Easy to follow. |
Very diverse. |
Simple message. |
Pleases and relates to everyone because it shows the different ways people like to spend Christmas. |
this ad was very comedic so
hoping how different families do there Christmas. |
I really enjoyed how Tesco makes everyone inclusive which can be supported with their slogan |
For a Tesco ad i was disappointed as this is a christmas ad and i found it very boring and dull. |
Didn't mind the actors in the ad but the ad just didn't do anything that would catch my attention. |
The ad was not enjoyable and i would not want to watch it again. |
Tescos has always been an amazing shop, but this advert makes it seem a lot better than it is and was made with quality preoducers |
This is what I have to say about this advert, This was very extremly boring for my likings, And I do not do chrisdtmas so this adverts are just not my type |
i think that the Tesco-however you do Christmas concept is so pleasant, it brings the smiles and the joy to people faces, the advertisement is so dope and joyful. |
This video track been good and maybe beautiful but not really in topic. |
In my opinion they could made this video more about Tesco not about this family. |
This track been good to understand what are they talking about in the end of this video. |
They could make this video with advertising and discounts maybe more. |
This track could be changed to add more items from Tesco store, not like ready to eat chicken. |
Track where I reviewed I liked it in the end. |
I disliked too much advertise and family represent. |
I could give 6 from 10 rating because it's been long video as well. |
The video is great! |
The storyline is very funny, original and the actors are very relatable. |
The product is also well advertised and clear to the potential customers |
I felt like me and my family could relate to this advert. |
Everything they were saying is definitely relatable problems in our household. |
I also liked how every sentence flowed into one another. |
Like when they were talking about crackers and cheese, they had the three girls smiling and saying cheese as they took a photo. |
I love this commercial. |
It has some very good uplifting scenes, has some amusing jokes and has a great overall message and quality to it. |
I thought that this commercial perfectly portrayed multiple typical British Christmases. |
I feel as though the soundtrack wasn't very memorable. |
The transitions between the different families was great. |
that is a very well filmed advert showing the lovely delicious food that is for sale in the shops or online. |
and showing all the customets point of view about christmas day keeping the advert up to date with the time of year. |
I like the Christmas items such as tree, sprouts and reindeer, however, there needs to be a Christmas song playing to make this better. |
Right now it doesn't shout Christmas. |
I really love christmas and also the goood christmas adverts, and this is one of them, it brings the christmas feeling a bit closer to people, really good. |
This really captures the uk christmas spirit and i like how the actors are english as well. |
The beginning scene is really good as it gives a clear message that the advert is about christmas. |
The overall message of inclusiveness was present throughout and the colours and pictures added to the festive spirit. |
However, this advert was very similar to many other Christmas themed adverts and could therefore get lost in the pile. |
Supergirl taught me hope is stronger than fear. |
This video was alright but it wasnt funny and the storyline and actors were bad good try, |
I liked this advert, showed what christmas is all about, family. |
It's nice because its relatable. |
Most families will be doing this same exact thing on christmas day, so it's showing us that tesco is here to help them and can relate. |
It was too boring and dull. |
Everyone is slump and moody. |
The song in the background is no relevance to the whole ad. |
It would have been better if they carried on the segments by looking at each other and the camera panning out to the direction they are looking at. |
You now what Tesco is the best i always shop at Tesco and this advert make it look how it is "good" This video make me feel more about my friend and family. |
really boring rubbish story line also make no seance had no music or good music to it could of done better on that also it is a Christmas ad. |
it was a great advert i didn't enjoy the fact that there was attitude but apart from that everything else was a enjoying playful atmosphere |
Tesco - However you do Christmas. |
My review: This Tesco seems very good. |
Stating that their food is good, their products are good, and their service or delivery is very good. |
I think the video was a bit boring but in the same way a bit entertaining. |
I was kind of confused from the ad because I wasn't sure what was meant to grab my attention. |
This Tesco commercial doesn't really have a clear message. |
I don't really understand the point they're trying to make. |
On the positive side it has a Christmas theme that will make the customers feel welcomed. |
They also say that everyone is welcomed at Tesco. |
I understood that you could shop for Christmas food from Tesco, and that they deliver. |
Very heart warming, As it shows the different ethnicities around Christmas time and how it is similar to everyone else. |
Humor was very funny as it was nostalgic by the way it shown the reaction to sprouts which we can all agree. |
The whole plotline was great, showing the different experiences that people have over the Christmas period. |
However, it reminded me of how stressful this period can be as we have some people stressing about creating the perfect Christmas for there family |
it's a long video for a specific promotion , i remember feeling bored during this review , also it wasn't a much concentration on the product . |
It's a festive add, that states clearly the differences of Tesco's clients and therefor the diversity in Tesco's products and options of buying their products |
A very inspirational advert, the storyline, style, images, music, actors are brilliant. |
This all made me feel happy because it's Christmass! |
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Overall, this is a very well made and planned advert. |
It was very funny advertising about Christmas which I watced before . |
I laughing so much as possible to do it . |
Thank you for such advertisings |
The music is not too prominent which works well in respect to not taking focus away from the plot. |
This in itself gives a clear Christmas theme. |
The actors portray realistic characters. |
This Tesco advert gives out the Christmas vibe a lot better than many other adverts. |
I also feel that the music and the images shown are suitable for the type of advert they're attempting to portray. |
The storyline was funny and showed how everyone does christmas differently. |
The images were realistic and fun, the music was a little slow and boring but that wasn't the focus anyway. |
The actors were good quality and believable too. |
Tesco as a brand caters to lower working class people. |
This video had a large variety of actors playing people from different backgrounds and ethnicities all getting together to eat a nice christmas meal which suits the brand. |
I like this, it gives the xmas spirit and shows a warm family feel. |
I like the variety in actors and the different accents that are represented |
This does not really relate to christmas like the music it just sounds like it has to do with a marching band and also nothing to do with the supermarkets. |
well thought out advert that captures the family aspect of Christmas, can relate to it and wasn't too full on, well thought out and production was good aswell. |
I enjoyed the range of accents to stress the idea that all the British people are welcome to Tesco products. |
I liked how all the conversations are quite menial so the everyday person can relate, however this can be quite tedious compared to other Christmas commercials that are more spectacular. |
However, including reindeer and turkey gives Christmas spirit. |
I think that this ad captured the essence of Christmas well in 1 minute. |
However it didn't really capture the spirit of Christmas to me because it is a typical Christmas advert and nothing unique got added! |
If i am honest this advert just made me very hungry. |
Some of the acting was not great. |
I loved the ending which did make me chuckle. |
It captures the Christmas spirit via food which is what they are promoting and I think they have did that very well. |
Very British and appeals well to a British audience. |
Theme of the entire advert is clear and product placement is evident. |
Overall a very good advert. |
I liked this video because it was very relatable to the average person. |
I think it captured the Christmas spirit well because there was people together enjoying a Christmas dinner or enjoying making one. |
Overall, I think this advert was good because it captured the Christmas spirit well and was very relatable and humorous in some parts. |
This add is very bland the lighting again is dull and the sound is very bland. |
It isn't very relate able and so I cannot see it being vert memorable. |
It was a bit dull, at the beggining you didn't know what was going on and espacially how are you supposed to know its a tesco ad ? |
the song is a bit dull and there is no emotion in it , i would add better music and make it a bit louder and maybe add something that you know that its tesco from the beggining and not at the end ! |
i dont think that it managed to capture the feeling of the holiday event, this is due to the lack of colour in the shots as well as most of the actors looking like they dont want it to be Christmas yet. |
This ad made me feel appropriately jolly; the quick - but not too quick - cuts and little jokes sprinkled in made it a joy to watch. |
I can picture my mum splitting her sides at the choir singing "sprouts! |
" They managed to capture the many different attitudes people tend to have towards Christmas, which I'm assuming was the idea, and it was done very well. |
the story inside is funny and cute and it is link to Christmas in the video. |
overall was good and it brightens me up! |
the ending is good too with a reindeer lighting |
The story line was very basic and simply showed the experiences of different people around the time of Christmas, the style was obviously very Christmas related being bright and vibrant, the music was quite boring too be honest and didn't make it that enjoyable, the actors did a good role in the advert, it made me feel like Christmas is only going close and closer. |
The start was boring and did not capture my interest they were just talking about turkey and cooking it but it got a lot better when they showed the outside and snow making it feel more like Christmas. |
When they showed the family together it made you feel cosy the music was uplifting ,and the actors did a good job of making it look like they were having a good time and enjoying themselves witch is what Christmas is all about. |
The advert started off quite slowly but it did contain quite a few jokes and humorous parts. |
The use of multiple groups made me feel like the company producing the advert is very inclusive and tried to relate to as many people as possible. |
I liked how you saw different people talk about how their christmases are different and I liked the jokes that were made to do with the food. |
It made me feel christmassy watching it. |
The message i got from this video is that everyone is welcome, christmas is about spending time with friends and family, Tesco managed to get across this message very well in this video, the actors all played their part very well. |
I enjoyed the humour in this video and is something lost in christmas videos nowadays. |
The commercial is a captivating Christmas commercial, which will bring a wide smile to the viewer. |
Despite the slow start it quickly changes and celebrates the comedic sense of Christmas. |
In addition to this the last scene is by far the best by celebrating the diversity today. |
I think this video is helpful as its showing u what tesco have to offer this christmas, as of food and other snacks for your familys to enjoy. |
It was a fun advert and the idea was executed cleverly. |
It captured everything that happens at christmas really well. |
And the music wasn't overbearing, but it was noticeable. |
It would definitely stay in my mind and I will remember it. |
This advert was obviously showing that everybody celebrates Christmas differently and Tesco is trying to show they have variety for whatever you like at Christmas. |
It was cute and felt very festive. |
i do like this advert, it does cover lots of different Christmases, i see it is less diverse than last year after the right wing press became upset. |
this ad is on brand and relevant, easy to understand and not annoying. |
The phrase 'everyones welcome at Tesco' fits this advert perfectly. |
They did manage to show a wide range of lifestyles enjoying Christmas with Tesco products. |
It was inviting and sending out a positive feel although it wasn't exciting or something i would remember. |
A lukewarm performance. |
This is a pleasant Christmas advertisement from Tesco. |
I like the video of the family all coming together with food, clever marketing, and a nice story. |
It is interesting film to watch and it is suitable for all the family. |
I really enjoyed watch it. |
It was funny click. |
I would recommend it to someone. |
I found the advert really relatable and interesting. |
The things mentioned in the advert are all things that you can come across during the christmas period. |
Love the storyline and the whole theme of the commercial. |
Love the way it suggests that it's about Tesco without being too obvious. |
Nice music. |
I really like this advert. |
It is personable and funny, especially when the Tesco worker thinks the reindeer is a dog. |
I find the advert entertaining and would be sentimental for a lot of people. |
I like when they all say sprouts as well, because half the family always want them and the other half don't. |
the video about dog is great video. |
estimate the cost per month maybe about 30 dollars and they have free delivery service. |
Butternut Subscription Box is that I will do it my own dog . |
because my dog will eat any delicious food it wants and will be healthy and happy dog and food will be shipped to my door . |
and I dont worry about my dog food. |
I really like the commercial. |
The producers used a very smart way of advertising their service. |
The actors are really talented. |
I love the whole Christmas vibe of the commercial. |
The visuals are beautiful. |
Excellent commercial i really found this one wonderful i think everyone coming together looked beautiful to me. |
I would definitely like to recommend this to anyone. |
I liked the acting skills not knowing what a reindeer is everyone in a hurry to celebrate. |
I would like there to be more music in this commercial. |
I really liked this commercial in which Tesco welcome every type of customers for the celebration of the Christmas day. |
With this commercial Tesco try to transmit that every culture is allowed to spend the Christmas time like they like and that they can find their ingredients at Tesco. |
I think that this commercial is quite realist because every time when I go to Tesco I can see the diversity around me. |
So the story can be realistic, the images are sometimes funny for example the presence of a pregnant woman and a dog. |
As for the actors it was like to be in a real situation, at home, in the kitchen, at the hospital. |
Overall, I think it is a good commercial. |
The storyline was original but still entertaining and i'm sure most people will relate to some part of it. |
I like that they kept the traditional style of advert rather than trying to be too edgy. |
This advert has a nice angle, showing a fair amount of diversity in the people celebrating Christmas, although there is very little to highlight that Tesco is the store being advertised. |
I really enjoyed this advert. |
It was the embodiment of christmas and how everyone has a different opinion on what makes the holiday and their own traditions. |
It felt really festive and got me feeling excited for the big day. |
The characters involved are interesting and eccentric which makes it entertaining. |
The presentation of the food and whole Christmas celebration mood is perfect. |
The graphics and camera work is great. |
However, the story line is a little confusing and not well articulated. |
really good advert. |
some of the characters not needed and would like to have seen more of others but it was a really fantastic idea. |
we loved it. |
I like shop Tesco, but the video not so interested and idea not quite clear. |
And this music not good for this video. |
Christmas theme is good |
the advert has an nostalgic vibe about it and it relevant to most people. |
it shows all sorts of people and their viewpoints about the Christmas season. |
the advert is quite generic though and nothing out of the ordinary. |
I love this advert. |
It really captures family time at christmas and covers a wide range of different types of people making it appealing to everyone. |
I liked it. |
The cross-cutting between different people celebrating Christmas in their own ways but somehow all interlinked is a very good concept. |
There were some moments that made me smile. |
This advert was fantastic, it was really appealing, it made me want to go to Tesco and get some food. |
The food looked great, the actors done well and the storyline was family friendly. |
The advert had a christmas theme and the acting was very good. |
I like that there was a wide range of ages and backgrounds of actors, and they got the message of the advert through clearly. |
Like the storyline, gives a glimpse of a variety of different Christmases and shows them with a bit of humour too. |
Made me feel excited for Christmas and shows that Tesco has everything you need whatever you're doing. |
lovely story, lots of food embracing family time and what christmas is all about. |
music could be better more christmas vibe. |
but love the video. |
I like how the adverts cuts to different people to get peoples different opinions on how christmas should be spent, the dog on the chair at the end added a funny touch to it. |
good, funny advert. |
Makes me feel warm and excited for Christmas. |
It reminds me of what its like to be surrounded by family and friends. |
Love this supermarket advert. |
Shows the real meaning of Christmas family and friends, It appeals to all ages to all community's. |
Very well done . |
I like the concept of the ad, although I don't think it was executed very well. |
It looks a bit drab and gloomy, focusing on the difficult or annoying bits about Christmas, and not so much the bright, happy, exciting parts. |
I don't even remember the music. |
It wouldn't make me feel very festive, or be more tempted to use Tesco. |
The video starts out and ends well. |
In between there were moments where it was a bit boring. |
It gives a very Christmast-sy vibe. |
Overall, it was an OK commercial for TV. |
Not too good but not too bad! |
This advert had a great family feel to it, and it was festive. |
It could have been happier or even a bit funnier. |
But it was ok. |
I understood the story line well, and appreciated that it depicted how differently everyone celebrates Christmas. |
It did feel that it was playing up to stereotypes at certain points, especially with how certain actors were used, though they all acted their parts well. |
It felt obviously festive and upbeat, and very "English"! |
I especially enjoyed the part with the choir and the Scottish man, and the dog at the table! |
It added humour to the commercial without it becoming farcical. |
It is enjoyable, though feels a bit dry at times. |
A lovely family vibe from this advert. |
The script is perfect and the lack of lyrics in the backing tune of the well known song, is surprisingly working really well. |
The right length, very clear message and very festive. |
This advert is well presented and nice to look at, the food looks lovely. |
I don't see it it as a realistic view of Christmas , everything is to perfect and though the food looks nice there are huge amounts of it, more than anyone would actually buy. |
Advert is uninspiring and quite generic - there's some negative theming throughout of people complaining and it features rooms like lounges, dining rooms and kitchens that are very large and not relatable to the majority of audiences. |
Also features 'trendy twenties' characters which can be alienating. |
The only good bit in my opinion (aside from using Fleetwood Mac) is the bit at the end with the 'reindeer' lighting. |
This tesco commercial is very funny , it is also very realistic because it shows what many people really think about how to spen christmas and what to consume. |
Its a witty advert with a bit of sarcastic humour and it shows the individul desires of every person and yet family centered. |
The food presented very well. |
I loved the fact the ad started with Yorkshires. |
Brilliant. |
I think the word Christmas could have been mentioned more. |
The advert was pretty clever though. |
I like the variety of families, but there was no mention of LGBTQ families which is disappointing. |
I thought it was good how they flowed into each other, showing the similarities and differences. |
Tesco did really well with this advert. |
I really like the fact that the families reflect what families look like, as opposed to a model version of what the agency wants a family to look like. |
I love Christmas adverts and the happy, warm fuzzy feeling they give, especially this one from Tesco. |
I like the family element, cooking together and making it a positive experience. |
Excellent, although you wont catch a brussel sprout in my house on christmas! |
Excellent to see different families, really captures christmas spirit. |
I would consider doing my christmas shopping with tesco after seeing this. |
Its very slow, and not very upbeat which is what you expect from a christmas advert. |
Tesco have done better in the past. |
But they show what tesco offer. |
While I feel this commercial was trying a little too hard to be funny, I did find it enjoyable and got a bit of a giggle from it. |
I laughed when the carol singers sang "Sprouts"! |
It's easy to relate to, all these divided opinions on Christmas, but ultimately coming together in spite of everyone's differences. |
A little cheesy, but no less fun. |
Not very appealing. |
It lacks that extra something and seems quite average. |
Does not get me excited for Christmas at all. |
It has cute moments in some scences, but not my favourite advert. |
I love the message/ story which appears to be differences at christmas don't matter. |
We all have common ground and tesco is that common ground. |
A store that sell items for everyones wants and needs. |
It shows Christmas is a time to come together. |
The music doesn't standout nor matter in this video, as people are the focus. |
Good advert showing some of the products they have available. |
It is nice as it appeals to everyone and reminds you that anything goes at Christmas. |
Don't worry about what other people do at their homes. |
This year's Tesco message that everyone is welcome is very effective. |
It featured many people discussing what food items are acceptable for Christmas and what is not. |
The overall theme is 'anything goes' and everything can be found in Tesco. |
It brings a very open to all theme. |
This Christmas commercial tells the viewer that you can eat anything for Christmas and that everyone is welcome. |
The Tesco advert has taken a very inclusive take and shows their Christmas food range at the same time. |
The music is very uplifting and touching. |
It is better than their other adverts. |
different thoughts on what should be on a Christmas table on dinner time, no sprouts apparently. |
funny and good advert, would watch this again and have seen this on tv once |
I loved this advert, it had a really great storyline and the message was fab! |
I Thought the song they used was really fitting with the story of the advert as well! |
The actors were brilliant! |
I liked this advert it reminded me of family christmas time , i miss the days of all the family together enjoying the festive season , enjoy the family while you still can :) |
This advert is fantastic - it really captures the true spirit of Christmas! |
Christmas is not just about the presents and food (even though this is an advert for food, mostly! |
) It also shows that everyone likes different things for Christmas, and Tesco has a very wide range of products available to cater to everyone's needs, making Christmas that little bit less stressful! |
The advert is also quite funny in places, and down to earth - with very believable scenarios and situations! |
One of Tesco's best Christmas adverts to date! |
Fantastic! |
Fun storyline, good humor. |
The mood is a little down with actors complaining at each other but the concept of everyone celebrating differently is good. |
Music is forgettable and I didn't really notice it. |
It stands out against the advertisements produced by tesco competitors. |
The emphasis on traditional family christmas is a excellent conduit for conveying the qualities that the brand believes in. |
Very festive feel and clearly could identify the brand however reminded me of good time, which I unfortunately cannot afford so I found this slightly depressing for me personally. |
I enjoyed the music and it made me feel positive towards Christmas. |
Not very original in comparison to other brand festive adverts |
The advert brings to mind thoughts of a traditional family Christmas and the fact that everyone has a different idea of what is traditional. |
It is a nice advert and I imagine it would fit nicely in the ad break in the soap operas. |
There were many shots of families and their friends. |
Showing happy people enjoying themselves. |
The end of this advert was not as good as the build up. |
Because having only a white title screen took me away from what I was watching. |
Better to have the logo appear over those final shots. |
I liked it. |
It had lots of the sort of things I associate with Christmas in it. |
I wasn't sure it was going to be about Tesco until closer towards the end but I think the advert fits the brand well. |
I think the advert was great I also liked the music. |
I loved the fact it showed a wide range of different Tesco products. |
I also like how it showed different people. |
I really enjoyed this advert, it did a very good job of showing that while a lot of people celebrate Christmas we do not all celebrate it in the same way |
it didn't deliver any massages at all! |
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music was not engaging. |
the picture and cast was nice. |
it feeled like a christmas service provider yes. |
This was a fine ad that really gives a welcoming Christmas feeling of community that the store is trying to promote. |
Looking at all the food that it shows off made me quite hungry and I liked the overall vibe. |
The background music choice was also very nice. |
It was perhaps a little too lengthy but the end part was funny so that can be forgiven. |
I liked the family feel of this Christmas advert from Tesco, it had a nice feel to it thanks to the good times being had by those in the segments, and also that of the Tesco employees who were happy to have been a small part of the celebrations of many others. |
This ad was to white for me! |
maybe if you add somje black ni*gas it would make this so good and this is going to be great wutg bkaxcj |
A warm, if underwhelming representation of Christmas that offers relatable scenarios with good humour. |
It is forgettable compared to others but cheery and on brand. |
It is a very well representative commercial. |
The storyline is lovely as it has a Christmas backround theme. |
The actors are amazing. |
The outfits are perfect for this storyline. |
The images are nice and very captive. |
The sound is good, you can hear the voices clearly. |
The actors are well picked for this type of commercial. |
appreciate the attempt at diversity. |
bit cringe. |
not a fan of the food apart from the vegetables. |
goes on a bit long as well. |
poor show tesco |
This a really good and festive Christmas advert that is putting me in the mood for Christmas. |
Everyone can relate to the things being said. |
They have tried to include all sorts of people to relate to everyone, however I found the northerners at the start and the hipsters very annoying. |
The advert itself is quite forgettable and I can't imagine it will go down as a christmas classic. |
Really nice lighthearted advert. |
Really clever use of wording to help the video flow naturally, kept interest as to when it was going to happen. |
Very inclusive - showed a lot of different types of people and different ways in which we celebrate Christmas. |
Amusing that there were many different varying opinions. |
A great way to end as well, put Tesco in a very positive and friendly light. |
Did well to also include its delivery services whilst not being the main focus of the commercial. |
The advert lightened spirits about the future event of Christmas and was a really nice thing to sit and enjoy, I understood all the familys and friends and could relate to a few and it just made me feel comfortable and at home honestly. |
I like this video because it get you a good vibe because sends a message that is christmas and the music video is very good and soothing. |
This advert is brilliant and what Christmas is all about! |
Being with your family and feeling homely. |
Tesco get the point across that they do everything as per usual. |
And who doesn't love a good sprout at christmas! |
The advert has good humor, and gives the impression that you can have an ideal Christmas with Tesco. |
The subtle hints to Tesco in the advert are good. |
It does incompass the aspects of Christmas i like. |
Good Advert reminds you all food can be bought at Tesco. |
Good Branding to stay relevant. |
Fantastic produced advert. |
Acting was professional and nothing to cheesy. |
Very funny ending too i have seen this advert a lot on the tele and it always makes me laugh. |
Great music too fantastic |
good advert, clearly shows what products and services are on offer and has used normal people for actors to give a good sense of normality |
Even if the duration could be reduced, it is a quite enjoyful storyline which introduce well the Christmas spirit. |
Most of the actors are performing well, there are also some funny elements which are a great fit to the ad's message. |
Nice image, transitions with the appropriate music as well. |
Very funny commercial video. |
I love how they play around with the words. |
Just one little thing: I would bring in the TESCO already a bit earlier. |
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I kind of find this ad a bit weird in my view as its got pregnancy and I believe that the tone of the video doesn't set in |
overall its a commercial that represents the christmas spirt but it lacks a relationship with the actual products being marketed. |
it lacks creative thought and its pretty basic in my opinion |
The food does entice the consumer by looking very delicious however this is just a bog standard vanilla Christmas advert. |
Nothing really stands out to me as the consumer. |
But with a reputable brand such as Tesco you can't really go wrong. |
In my opinion, I actually this is quite a good advert it has everything a decent advert needs like comedy and good music. |
I rate this 7/10. |
The actors where all good and funny to, the locations where nice and the soundtrack was warm, what I liked more was in the end the sentence where they said you are always welcome in Tesco. |
It was alright, liked some of the classic cliché moments but was not overwhelmed overall I must admit. |
Thought Tesco would have made a better advert compared to some of its competitors. |
The video jumped between too many different families to connect with them. |
The most appealing aspect of the advert was the continual display of delicious looking meals. |
I really like the everyone does Christmas different theme to this advert. |
I think it takes the magic out of Christmas and shows Christmas in a very bland light. |
I do like the unity aspect of the advert. |
There was all about christmas. |
You can see a lot of awesome food. |
A lot of different scenes and people. |
You can see several kitchens in this video. |
It was all about: Tesco, food and christmas. |
And you can see a lot of different Tesco products. |
Looked very british. |
Didn't really enjoy the video. |
We do not really need to be reminded of the spirit of christmas, as we already know it. |
The advert was not really entertaining in any way, just a plain boring video. |
You do not even realise what the advert is about until the end of the video. |
Very funny commercial showing funny situations and ways you can celebrate Christmas. |
I like the comedy writing in it. |
Interesting to see how people spend this time in different ways. |
The producer did a good job of portraying the Christmas atmosphere throughout the advert, however the advert was not as lively as I expected it to be. |
I would enjoy the advert more if there was a more lively song playing in the background. |
Overall, the advert did a good job of capturing the spirit of Christmas within me. |
That's really innovating ads. |
love the way of using the British rather than using Americans. |
LOL The use of pet the dog scene is really nice kind of like overwhelming. |
The most of the cradit scene should go to the ending scene. |
Where tehy are confusing rain-dear and Dog Hilarious! |
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Story line is good and easy to understand with the images being easy to see the montage style to it isn't unique but interesting and the music is great for Christmas. |
I have never liked fake adverts like this. |
Getting people to pretend what they like/don't like about Christmas seems pointless. |
However, the food looks nice and I enjoy the festive feeling. |
Beginning understand it a bit however a bit understandable as we move on through the video. |
Good use of different characters with different nationalities and origins. |
It would be good if there was a better background music for advertisement. |
a bit boring and very typical British advert with lots of talks. |
I would add a nice Christmas associated tune to the background, more jocks and fun |
Very good advert, reminded me of my time at university and the group meal we will go to tesco to buy. |
i also like the family fest that was taking place and how all products can be found at tesco. |
Although it's very simple, it's an advert that I'm sure everyone will relate to. |
It definitely captures the Christmas vibe and it feels very intimate and personal. |
Nice. |
this video is really nice those actors are really funny and are really good at it, the video has a lot of quality and looks professional. |
Great background music, I love the detail of the video, behind every scene is something related to Christmas does great as a commercial. |
I like the humor at the end just makes the ad more attractive. |
there is a consistency between video and subject, actors are great, liked acting and content together, feel that i live christmas, a beautiful cool artwork. |
I feel this is such a good advert. |
It is very good to watch and amazing to get you in the Christmas spirit I love it. |
started well but just did not make sense. |
a woman with a hijab would not be sat with english family celebrating christmas by wearing the hijab shows there faith does not do christmas |
Really good advert with many different opinions from the average household, clever use of shots and play on words throughout, the music complimented the advert really well putting you in the mood for christmas |
OO I love this video. |
So good Christmas mood and so friendly people I saw on this video. |
Background song is just perfect for this video. |
Amazing video! |
I found the actors were good and played their parts well, the music mixed well with the whole advert. |
the overall image, storyline and style was well put together. |
This is Tesco commercial which means the budget is very big. |
I think the video is overwhelming the scenery changes too much for my liking. |
The style and story of the ad is very direct and to the point. |
The shots of the food selection in between are very enticing. |
However, the ad lacks the life and creativity that would keep people watching till the end. |
This video is amazing. |
It has so funny actors, it has that Christmas feel, It has Grandma she is the most important thing at this video. |
Food was such an amazing thing. |
Also that make me feel so enjoyable |
This is a really good advert. |
It captures the true meaning of christmas, spending time with your loved ones and having a good time. |
I like it. |
Thank god Tescos actually show some christmas dinner with the famils all still around at christmas time. |
It really gets me in the mood and I look forward to doing the same. |
Nice to see all cultures and ages from the tesco advert to. |
Nice. |
Really captures the way I feel at Christmas and brings a sense of family and inclusion. |
Nicely done Tesco, I like it. |
I like it a lot. |
I really loved this advert because it had a great feel and I loved seeing different kinds of people talk about Christmas which was nice. |
Nice inclusive advert celebrating different styles of Christmas. |
Good upbeat music and bright colours. |
Focus on families having fun meals together feels positive. |
Idea that Tesco is your 1 stop shop. |
Hahaha That bit at the end with the dog ! |
that was funny, but honestly the people who work at Tesco's are really horrible people, that's my local store anyway, so I never shop there, but this commercial made it seem like a friendly place, I almost didn't know it was them. |
I think there is a good range of diversity showing lots of different classes and races. |
It is a good representation of life in the UK. |
The types of food available is well highlighted with the items looking delicious and high quality. |
This advert is straight to the point and gives you a run down of exactly what you can get from tesco. |
It is good because it shows different types of situations and families. |
I found the music quite annoying in the background and unfortunately non of the families grabbed me. |
I found the advert quite boring and nothing exciting happened. |
Quite appropriate, festive and it should do well for Tesco. |
Many will consider buying most or all xmas food there especially that M & S is not doing very well this year. |
I enjoyed the advert and how it shows how different families do Christmas. |
You get a good Christmas feeling from watching the advert. |
The food looks good and Christmassy music. |
An interesting commercial by Tesco that doesn't go down the gimmick route we now see by a lot of companies with their Christmas adverts. |
It's very family friendly and supposed to be warm, very diverse which is great to see and does make you feel cosy. |
The food looks great too. |
Not very exciting however. |
The style is very festive, with lots of images of Christmas food. |
Some of the actors were good, but I did not like all of them. |
The storyline was logical, showing Christmas dinners. |
There was no music, just people talking about Christmas |
It was just ok, doesn’t really make me want to rush to Tesco and go shopping though? |
bit boring , I like a Christmas advert to make me feel festive! |
There was too much happening for me to absorb it all. |
I couldn't tell you what it was about. |
I just remember cooking turkeys and lots of different kinds of food. |
It did not blow me away. |
The family feel for the advertise was perfectly executed. |
It featured the best of the season, humour and love perfectly well. |
The diversity of the cast is also brilliant. |
The ad makes me think Tesco is really family orientated and has loads of great food for Christmas. |
It shows me that I can have the food delivered. |
I love the heart warming touch of the little dog in the hat! |
Very multi cultural and simple but too busy and not catch enough or clear enough to leave a lasting memory my mind. |
Works well enough but not a classic and will fade into the background when seeing the other Christmas commercials. |
WOW. |
The Tesco advert has great music and actors. |
I am sure I recognised some of them. |
It made me feel all warm and ready for Christmas. |
The food cooked looked delicious, whether it was turkey or Brussel Sprouts! |
Everything fitted together well from the couple going out to the couple staying in. |
I would be more than happy to see this advert again as it made me smile too. |
I like how the camera shots give you a different perception from each customers point of view. |
It's nice that you get shots of all of the different families enjoying christmas. |
It's good that you hear their voices, and they're not drowned out by music too much. |
It gets you excited for christmas. |
It was produced well and made me feel excited to think about Christmas watching it. |
The actors looked as though they were having fun. |
It seemed like a fun advert. |
I like the storytelling and the message 'Christmas is for everyone'. |
But the video is too long, it gets a bit boring. |
For example, there are too many slides about the sprouts. |
The slides with the hospital and the woman in labour are off-putting and they don't even relate to Christmas, so I'd suggest they are removed. |
Overall, the images are nice, full of colour. |
The music fits well into the video. |
The actors are not the best ones . |
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they seem bored and fail to transmit the happiness or the celebrating mood around Christmas. |
The video made me interested at first, but then I got really bored because it is too long. |
Overall, the idea/concept is good but it needs to be shortened, the labouring woman and some of the sprouts slides need to be removed. |
I think this was a fun advert showing Christmas as we hope it will be. |
It showed lots of products and was easy to follow and understand |
cute advert and does show what Christmas is meant to be. |
I do like how they all blend in with the same message. |
The dog at the table is a brilliant idea due to us all fighting with dogs because of the turkey. |
Overall good advert for tesco |
Very inclusive and multicultural. |
Appeals on many levels because of its inclusivity. |
Also many different family representations, suggesting Tesco has a place in any home or family. |
Very cheerful settings with a good use of comedy situations. |
I think Tesco have made a thoughtful and well researched advert. |
This shows how diverse Christmas is but how well the brand can offer them. |
I think it shows this brand very well and what it has to offer. |
A lovely festive advert for the coming season. |
Advertises that Christmas is however you want it to be and whatever you want to do. |
Tesco has everything you could possibly want or need for your personal Christmas |
A nice christmas inspired advert that demonstrates that the store has something for everyone. |
Not the most original piece of advertising but seasonal and to the point. |
A good advert with great actors who represent every family. |
It is a great advert that says that Christmas isn't always traditional and you can do whatever you want. |
Lots of people, lots of places and tons of food. |
Some people are very relatable to others are not so relatable to. |
Lots of visuals of different types of food, drink, homes, experiences of christmas |
Could tell it was a Tesco advert. |
Enjoyed the different people speaking about their different ways to celebrate Christmas. |
The fact that nobody likes sprouts really made me giggle because it is so true. |
The colour and the family set up is nice and warming for this advert. |
Tesco advertise Christmas celebration with lots of food and specifically this is suitable for the time of year. |
It has a real feelgood factor. |
The food looks really good and it really does make you want to go and buy all the lovely extras. |
I like the people. |
The brussel sprout joke works too. |
It was a fun advert that will appeal to most people. |
I liked the range of people and families featured and the humour. |
The advert was the right length and not boring. |
This advertisement brings home the real feeling of Christmas, Family. |
Eveyrthing in the Ad looks so delicious. |
think I will be going to Tesco for my Christmas shop this year. |
I'm not very impressed with the background music though. |
I'm vegetarian so I would not definitely eat Turkey for Christmas. |
Then considering that inthe world there are lots of people that cannot celebrate the Christmas for various reasons (conflicts, natural disaster etc. |
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) I think I would mot like to see this type of advertisement. |
I thought that this was quite a disappointing Christmas ad, pretty boring in every way. |
It did not evoke a warm festive feeling or Christmas spirit. |
Christmas commercial aimed at just about everyone whoever there are and however they enjoy Christmas. |
Well maybe not all. |
There is no religious element but then if they featured one they might offend. |
Largely based around traditional British Christmas food. |
Not for vegetarians. |
Enjoyable advert. |
It's nice, funny, cheeky, it shows food - you just wants to watch it, everyone loves Christmas food! |
all this people happy together. |
I watch it with interest and pleasure. |
I like the fact that the video is modern and trendy, even though I dislike that the selfies and that kind of culture is being encouraged, especially over Christmas. |
The music is a bit boring, but kind of fits with the content. |
I like the people. |
Lovely advert as it shows so many true things that go on in houses over Christmas. |
Shows lovely food and is quite humorous. |
Would not get bored watching, |
it was ok better than others it was slightly christmassy , and it gave the feel of normal everyday families and what they get up to at christmas. |
it was also funny when the child threw back the sprouts something mine would have done . |
I found this video appealing in that the dishes - the food - looked very appetising, however, there was a little bit too much moving back and forth between the different families/scenes. |
I thought it was a lovely festive advert. |
I liked the range of different actors and families portrayed. |
It didn't take itself too seriously and made me smile. |
The food also looked amazing. |
Very mundane video that has little novelty or unique content. |
Does highlight Christmas ingredients and different families well but actual story is lacking in any detail. |
Nice colours used in some of the images. |
Overall not a stand out Christmas advert at all. |
Run of the Mill. |
I thought this was really good advert for where you will be able to get your food supplies for Christmas dinner which is obviously a huge part of the big day of celebrations. |
This was a good christmas advert. |
I liked how it showed different people enjoying different types of christmas. |
Just as I started to lose interest, there was the funny bit at the end with the guys lights and how the lady thought it was a dog. |
This was great as it kept my interest just as you was about to lose it. |
Tesco's advert is nothing to write home about. |
It has humour, it included all Christmas elements and portrayed the Christmas message. |
However, it is a bit of cliche. |
I have seen it many times. |
i really liked the tesco christmas advert. |
the way they show different families getting together to celebrate christmas and eating a feast together is really nice and cosy. |
showing the togetherness christmas brings everyone together. |
the talking and the music goes really well. |
i liked the advert overall. |
Tesco really shows how you can make a great Christmas and bring all the family together . |
The music fit very well and the actors made it seem so real . |
This commercial is original. |
You feel close to the brand thanks to the humor used in it message. |
I like the image and the lighting used. |
It has certain identity that let you know that it is a Tesco commercial practically since the beginning. |
The thing I like the most is shoving different people, with different races, backgrounds and personality, enjoying Christmas as their way. |
Tesco's deliver on christmas day now too, food looks lovely and shows what every one could be doing on christmas day. |
Showing that people also give birth on christmas day. |
There are some good humorous moments in this advert and I like the very British feel. |
It has a good festive feel without being overly sentimental. |
I didn't like the upper class man and felt we could have done without him. |
All of the other characters were likeable and the products were presented well. |
when it started i thought it was a boring cheesey advert, but i liked the jokes the 'sprouts' carol singers and the christmas lights made me smile, so i'll remember this advert. |
it also made me very hungry! |
This Tesco advert has a varied mix of people all celebrating Christmas in their own way and sharing their personal view on how to cook the turkey and sprouts. |
The theme tune "go your own way" is played on a tuba which gives it a traditional yuletide feel. |
Im not to sure if this really makes you feel good about tesco as a brand and the fact that christmas is coming up soon. |
The people didnt really seem that happy really. |
Tesco really need to come up with a better adverts in future. |
The graphics in the advert are very Christmassy which is a really good point. |
However, I think it needs either traditional Christmas music or something really bouncy like a hit Motown song. |
i love the playful feel to this advert, showing off the different values of Christmas and selling the different products. |
the advert was very long though, maybe could be shorter. |
Tesco however you do Christmas should work on the carol singers singing sprouts, that was a laugh out loud moment. |
the rest of the advert is rich and easy to watch, plenty of Tesco fare with different family groups enjoying it, showing off a wide range of products. |
this works well and is easy viewing. |
I think the Tesco lady at the end looked a bit offensive as passing judgment, I wouldn't think that would motivate you to order from a judgemental person. |
Otherwise great. |
A great Christmas advert. |
The images showed the spirit of Christmas day and nice mixture. |
There is even an attempt at humour. |
The acting was also very good. |
I thought this was quite an entertaining advert with a very down to earth feel. |
It's use of humor and real life family scenarios was quite endearing. |
This is a good advert frpm Tesco. |
I like the different people in the advert and the various ways they spend their Christmas. |
Overall this is an advert that will encourage people to shop at Tesco. |
Very good christmas advert from Tesco, a very good christmas feeling watching this, makes me feel like getting ready for christmas, this is one people will like |
There was a lot going on in the advert but it all hung together well. |
Some of the scenes (e. |
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the youngsters and the selfie) rang true, and there were some genuinely funny moments. |
High class brand, great shopping stores. |
Brilliant products, and having top brands available. |
Lots to like about this and really positive towards its customers love it. |
Was hard to know it was for Tesco and was very generic in it's theme. |
Had a good christmas vibe to the advert though and the music worked well. |
Very nice - a real reflection of Christmas in modern Britain. |
A nice mix of humour and familiarity means everyone can relate to the advert. |
A good mixture of positive and negative Christmas feeling, very life like . |
typical family occasion well thought out production. |
delicious looking food, no arguments as such justChristmas banter enjoyable, watchable commercial bity humerous in places |
I thought this advert was very good. |
The advert showed lots of different people and this appeals more. |
The advert was very colourful and involved humour. |
This made it very appealing. |
I really like this advert. |
Its nice how it catches the Christmas spirit. |
The camera work is very well done. |
The voice over is sounding excellent . |
Also the music blends very well with the video footage. |
I liked the colors of the video and I liked the diversity shown in the commercial. |
The music well accompanies the images and the name of the brand is not intrusive. |
Quite a good story but with a bit too much pleading for sales. |
The tune was identifiable as being linked with tesco and the family christmas scenes were nice. |
This advert does well to convey Christmas as well as the core values of Tesco's. |
The advert does well to show the range of goods and services available throughout the festive period. |
It was ok I guess, Tesco normally do better ads than what I seen in the past. |
I do feel this was a little boring to watch, the food looked great tho but the spark was not that there to previous advertisements. |
The video is pretty good and i like the fact its multi cultural and shows a diverse group of people. |
Message is pretty clear for christmas |
It was festive, it was seasonal, it had 'you can go your own way' by Fleetwood Mac. |
What? |
The sprouts part was amusing. |
It ran through services such as home delivery, bagged items, food items, seasonal treats like speciality puddings and so on. |
It was ok but I would tire of seeing it. |
The roast looks lovely! |
Really captured the Christmas spirit and i loved this video. |
The story line was very traditional and the images looked delicious! |
Lovely. |
This is a good production. |
It spreads a festive message. |
You feel warm inside. |
The characters are excellent. |
I enjoy the production. |
It is polished. |
Good advert by Tesco. |
Shows clearly what type of food they have to offer to all kinds of people. |
Is quite funny in places which helps to keep peoples attention throughout |
The pure annoyance of the advert makes it so much more enjoyable, and incidentally, it spreads the hassle but joy of Christmas. |
The music was very engaging and appealing, because of the holiday. |
I have viewed this advert already several times and I actually love it. |
One of the things that I think is clever is one of the focuses on "sprouts" not everyone loves them buy I do and they are so healthy. |
So I think you are getting a healthy message across with a very lovely Christmas advert. |
I liked this one, It could have done with less progressive token families but take all that away and it was very British and a nice Christmas advert. |
I think, that the musical background should be more cheerful and for each company with smooth changes. |
To family, family. |
To youth, youth. |
In general atmosphere in clip celebratory also corresponds to New Year mood and traditions. |
Very Christmassy ad that delivers well the idea that Tesco has everything you need for a good dinner. |
I like the way that it shows different people like different things and have their own traditions. |
I adored this advert as it was very meaningful and heartwarming. |
I also like the colour and the way the advert demonstrates the meaning of family. |
brilliant. |
it is fun, engaging, informative and people will find the advertisement useful. |
It's colourful and reassembled a typical family Christmas . |
People will identify with it |
The advert makes a lot of sense, this is seen by the effects, the cheery music and the story line. |
Which has good influence to the audience. |
The story line has a clear theme and the narration by the individual actors was good. |
However, the story was a little uninspiring and the music did not enhance the experience. |
It is a nice down to earth christmas advert, showing the diverse views of what we eat at Christmas. |
I personally hate sprouts and try to avoid them. |
it was good but i expect more the models need to be changed but the overall idea is not bad, the music is good. |
commercial to be shorter may be |