M&S - M&S - Must Haves
£
Benchmarking
This shows the overall appeal, as a percentile, benchmarked against the category.
- United Kingdom Female 16-24
- United Kingdom Female 25-34
- United Kingdom Female 35-44
- United Kingdom Male 16-24
- United Kingdom Male 25-34
- United Kingdom Male 35-44
Benchmarking - by demographic
This shows the demographic appeal, as a percentile, benchmarked against the category.
GB Male 16-24
GB Male 25-34
GB Male 35-44
GB Female 16-24
GB Female 25-34
GB Female 35-44
Engagement
This graph shows you the average engagement of the reviewers during each second of the trailer. The grey bars show how much consensus of opinion there was second by second. Larger bars indicate stronger consensus. Click on any point on the line to view the corresponding point in the video.
Engagement Demographic
This graphs shows the engagement by demographic.
Distribution Of Ratings
This shows you how each of the ratings from the reviewers were spread over the 0-10 range. Comparing the overall shape of this graph between genders can tell you a lot about where this trailer is resonating most strongly.
Word Cloud & Review Search
This highlights the most commonly mentioned words in the reviews. Just click on any word to see the underlying comments from the reviewers that relate to that word.
Review |
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I like this ad - its so inclusive and entertaining, and captivates the style of the brand very well. |
Plus i was waiting for fearne cotton to show up! |
Using a well know tv personalities gives the viewer familiarity of the brand. |
The advert was colourful and fun, original idea and portrayed many different Christmas scenarios that customers could related to, and showcasing products. |
i really like this advert, shows the traditional side of Christmas with a modern twist. |
good use of a well know celebrity to help represent the brand |
this m&s must haves advert is a really good one, i like the music and the Christmas lights and the sentiment. |
it is short and fun |
It is a funny advertisement, the light is beautiful. |
I don't like the music that much though. |
We see the large range of things we can find in M&S. |
Liked the advert. |
It was very basic and didn't really get to the point but I get what they are trying to get across to everyone. |
it is a bit cheekily and suggestive marks and Spencer , iould not link it to you at all but fun advert and i like it |
I think it linked very well Christmas and was relatable with the many concepts. |
I enjoyed it immensely because of the little funny jokes too. |
Yes! |
A good mix of commercial selling and also festive cheer. |
Thought knickers moment was very funny whilst not being overdone. |
Loved the narrator and music. |
This advert is really cool. |
It shows some of the Christmas must-haves perfectly. |
I didn't know who the advert was for until the very end, which was annoying, but it's a good marketing strategy. |
I do like the advert and how overall christmas like this advert looks but i feel like there's too many famous people in this advert and that kind of ruins it for me. |
Would not use this brand. |
I really like in this piece how the actors and storyline are not only unique but also use music to portray the message well throughout. |
Very lighthearted and fun advert, good casting of Holly Willoughby too as she made the advert seem more fun. |
Could have advertised the brand slightly better as it was often unclear what the advert was for. |
Acting was not great and the plot was not very interesting as i found i was bored half way through, not a very appealing image for the company |
Funny adversisement with a lot of christmas spirit. |
a little too long. |
I wouldnt make the connection between it and marks and spencer. |
nice music. |
This is a much better M&S advert. |
I love the 'must have' list because all of them are true and fit Christmas beautifully. |
They are true to nearly every family. |
The speed, the music, the people used were the right choice. |
Loved it, |
I enjoyed this advert - particularly the end seen which really captured the magic of Christmas. |
A very feel good festive advert which advertises well without being too pushy. |
A very jolly storyline with upbeat music that puts you into the Christmas spirit. |
The known celebrities also makes it more likely for people to engage with the storyline. |
hahahah amazing ending! |
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Very funny and unique video. |
Would rewatch for sure. |
I liked the theme overall! |
And the idea of pin-pointing and bringing together all the key activities makinf one christmas amazing. |
It brings the christmas mood and a lot of positive energy in me! |
Really good advert and shows a lot of products available. |
I like Holly being in the advert as I am a fan of hers and love her clothes. |
love love love! |
Marks and Spencer have outdone themselves with this year's advert. |
So much Christmas spirit in such a short advert. |
Well done to Marks and Spencer. |
I really like this advert! |
I love the fast-paced music with the fast-paced transitions within each frame! |
The ending was the best and I think it did a really good job with the way of presenting M&S at Christmas. |
I loved this advertised. |
It shows the different products that is available in stores. |
I love that they chose to show christmas as a magical time of the year. |
Also having well known celebs helps. |
The advertisement started well but it quickly became a bit confused and all over the place. |
The advertisement seems rushed and does not draw the viewer in. |
If I saw this advertisement on the television I would probably change the channel or I would not pay attention to it. |
I love the slogan Must have used by the brand and the way it was used to incorporate Christmas with what the brand offers connects Christmas to the brand. |
i really liked this video and i think it is my favorite advert this year. |
the music was good so was the actors and i would visit more. |
Wasn't that keen on this advert, the miserable girl in the house upsets me as Christmas is a happy time of the year. |
The end was funny though. |
i like it because it links the company to Christmas in a very nuance way. |
at the same time displaying what products they offer. |
as a consumer i will definitely go to this shop. |
I thought that it showed all the little bits of christmas really well, and it wasn't boring to watch at all. |
I liked the format of the advert. |
i think that the theme fits in with Christmas, the actor holly fits in well with the Christmas ad when she plugs in the plug and all the lights of the houses turn on. |
everybody is happy when they get there gifts |
I really enjoyed the advert, it was well written and well produced although it could have captured Christmas more so with the mention of more Christmas activities and Christmas music. |
Visually it was great! |
Great use of the aspects that make Christmas. |
I love the fact that panto was referenced with the fairy near the end. |
This perfectly sums up Christmas without being too much about the actual company. |
The advertisement was very entertaining to watch and highlighted some of M&S's best Christmas product deals. |
This is always good to do in adverts as it attracts customers quickly. |
I loved the use of colour in the ad, as well as the stylistic shots that gave some humour. |
Not too sure about that record playing in the beginning, and could improve on the fonts. |
It is a decent commercial. |
However, the personages are a little bit strange. |
It does not have an emotional impact on the costumer but it is funny and positive. |
The fairy is hilarious. |
Good back up voice and music. |
This advertisement perfectly entwined the brand advertisement as well as what christmas is all about. |
It shows a personal side to the season that everyone can relate to, whilst pretty much telling the viewer 'You need this don't you? |
Why not get it at M&S? |
'. |
The up-beat, yet non-festive soundtrack is enjoyable and not overly done with the christmas theme to distract from the product. |
Along with the celebrity endorcement of Holly Willoughby, the audience are bound to even just simply pay attention to the advert. |
Everything about it from colour palette, to soundtrack, to duration of the advert, to actors and actresses all cohesively make for a perfectly orchestrated festive advertisement that leaves the viewers with the question: 'Why not M&S? |
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I absolutely loved this advert! |
I am a loyal M&S customer and I was extremely impressed how they advertised new Christmas products in a festive and comedic way. |
I also loved the use of well-known celebrities such as David Gandy and Holly Willoughby as it made me more attracted to the products just by associating my favorite celebrities to the brand! |
Also the style of music used in this advert made me feel in the festive spirit and even more excited for Christmas! |
I definitely loved it. |
I thought it was funny and witty. |
Very enjoyable, pretty much summed up my life when it hits winter. |
But overall, I LOVED IT. |
Simple ad, visually pleasing. |
Doesn't really demostrate christmas that much apart from the visual aspect. |
Just seems like a rather generic advert. |
Have seen others that are similar |
An attention grabbing ad that shows off the brand and their wares for every aspect of the festive season whilst featuring christmas figures such as pantomine characters. |
Really festive with excellent upbeat music! |
it was good how it covered all the items that they sell such as clothes, decorations etc. |
it was a very upbeat and modern ad for m&s and was colourful and very christmassy. |
would definitely make me go and take a look in store or online. |
the ad however may be too long |
I like it, there are some cheesy parts but overall it was colourful, cheeky, engaging, showed a range of people to cover all backgrounds but overall a good advertisement. |
The video made me cringe a lot. |
I think the script/voice over could have been written a bit better. |
Very Christmassy and great advertising, however it wasn't very original. |
the storyline is typical for a Christmas advert, however, I am quite impressed with the variety of actors within this advert. |
the images clearly display the products that m&s are trying to sell this season |
It reminded me how close Christmas is and all that fun I want to have for Christmas. |
I loved the advertisement. |
By the end of the video, it gave a positive impression of the brand. |
I found this advertisement funny and relatable. |
It has recognisable persons such as Holly. |
I wish it was a bit more Christmassy and more unique. |
My favourite part was at the end of the video as it added a comical vibe. |
I feel it would attract a target audience of women of all ages. |
Loved the ending! |
It is a great Christmas ad, I enjoyed watching it and it made me feel cozy in the heart. |
I want the skirt the blonde was wearing, is it also from M&S? |
Very amusing advert. |
The Christmas gift ideas in the advert were very nice. |
It seemed to round up a modern Christmas nicely into one video. |
Very nice Christmas advert. |
the story line was fun and entertaining,the music fit the video very well and made me get into the Christmas spirit easily, the actors seem happy and cheery and that's exactly what i expect on Christmas |
THERE IS NOTHING IN THIS ADVERT THAT MAKES ME THINK ABOUT CHRISTMAS. |
I DO NOT LIKE ANY OF THESE ACTORS OR SCENES AND FRANKLY FIND IT DISTURBING. |
The cinematography and production was excellent, and advertised some products really well (especially the part trousers and food). |
However some of the elements were slightly unfavourable, like the man doing the washing up. |
Just felt a bit cringey |
love the advert. |
very feel good. |
I love the different aspects of the advert, it feels like there is something for everyone in the advert. |
I love Christmas! |
So this was very enjoyable for me. |
It portrayed the shop very well as a department store showing the different items you can get and was generally happy and easy to watch. |
This advert is very relatable to the public as it shows all the thing we go through at Christmas. |
The use of stars in it also bring a certain sense of star attraction. |
I thought this captured what Christmas is really like very well! |
The part about the in-laws made me laugh! |
The advert is relatable and funny to adults, but not very exciting for children. |
However, I know children aren't the target market of this advert. |
I would of liked to see more M&S products in the advert, including their food, as it always looks and tastes delicious! |
This advert was nice. |
I am glad they used holly she is great for this type of advert. |
Was a bit boring could have been much better |
The video is diverse and shows a range of people and how they all celebrate Christmas. |
The visuals are nice and the voice is soothing. |
Indicate how Christmas is, its fun, happy parts, gift, share with friends and family; the enjoyment of seeing those Christmas movies, and the negative part that is cleaning. |
It shows an impressive video of the reality of a family Christmas. |
I really like this advert, and I love the humour in it, because it makes it exciting and stand out from the rest of the adverts. |
Very well put together in order to express what Christmas is all about. |
The 'must have' to start every sentence was a good addition as it was persuasive language for the audience. |
the commercial is easy to watch especially with the music to accompany it. |
however, there aren't really any Christmas things involved in it. |
it doesn't make me feel excited for Christmas |
I loved the storyline! |
It really captured all aspects of christmas and what christmas means to different people! |
I loved the actors and the whole theme of the commercial. |
The music was very fitting and instead of using the usual christmas carol, it was made more upbeat which really captures peoples attention more than a carol. |
It made me feel very cosy and in the christmas mood! |
my first thoughts of this commercial are that I really enjoyed watching it and it really portrays the brand m&s in a good light . |
overall this is a really god advert |
The advert started off okay with the setup for christmas but it dragged on too much and became boring. |
I think the advert could have been a bit more fast paced. |
I enjoyed the christmassy feel of the advert, but did not enjoy some of the 'must have' items. |
I liked the family orientation and the overall look of the advert. |
Very exciting and excellent visuals! |
Didn't want to take my eyes off it I have seen a lot of marks and spencer ads but this one was the best by far |
I like how it feels as if the viewer is taken onto a journey of the different moods. |
The CGI used is very good and it doesn't drag. |
Gives an exciting feeling. |
the story and the fancy stuff in the video completely suited the Christmas theme. |
and also it showed the main concerns of people in Christmas. |
also it kind of reminded the viewer the stuff they needed to accommodate for Christmas that they might have forgotten. |
the music was not that appropriate but the fun looks in the actors were cool. |
Reasonably average in comparison to other adverts. |
I liked the variety displayed in the advert but was not too keen on some of the "must have" values likes the parties and such. |
I am not too keen on this advert, I feel Holly is in too much at the moment and i would like to see some different presenters being represented. |
the advert focuses on different parts of Christmas that everyone looks forward too. |
It is clear the it is about Christmas due to the decorations |
It was a nice advert with some good values. |
I like how they made the avert look appealing and christmas season themed. |
I like it. |
The storyline was cool, it took the viewer on a journey through a forest of things for Christmas. |
The music was interesting and it suited the storyline as it built up throughout the video. |
I think the celebrity cameo made me want to keep watching the video, and the lights were amazing. |
It made me want to start Christmas party planning already! |
I found the advert boring and it did not make me want to watch until the end, I quickly lost interest and didn't get a good perception of M&S. |
It was not very informative either and it felt very staged. |
This advert is okay, I find it doesnt show all of the christmas spirit but its a short and well done advert. |
Its an average advert but nothing really special. |
This advert is very fun and defiantly fits well with the Christmas spirit. |
The music fits really well with the video and the is very appealing to watch. |
I like how this has a celebrity in it who everyone knows because it makes them watch more. |
I like how they show off all their products is one video. |
This advert is just crying out for Christmas music to accompany the visual effects. |
However, without this, the advert just falls flat and short. |
Not the best. |
great video, i think M&S MUST HAVES provide all needs and clothing products for the Christmas and for the rest of the year as well as providing good quality and a reasonable price. |
I am hon go to say good i like parks. |
I loved the story line and the images used were pretty, good use of actors and music and it made me sad NO ME GUSTA. |
The realistic funny situations in this advert would certainly make a British person laugh and be interested, yet the christmas theme is also still portrayed. |
I think this track been with good advertise and I liked it because I saw advertising with fantasy video track and as well with costumers when they speaking about it. |
In my opinion this track could be with more information about products and items and less about people in this advertising. |
But however it was good no big complaining. |
MS - Must Have: My Review: This ad shows that at MS you can buy a product that you wish to as it is cheap and you can get anyone or anything something for Christmas at a cheap price for MS. |
I would recommend this to someone who wants to buy quality food and stuff for family members. |
Not a bad advert at all. |
I would have to say though its defiantly has some points that could be seen as slightly inappropriate. |
I would stick to a simple Christmas advert in my opinion |
Was Comedic and tried explaining their version of Christmas in a funny way. |
Added in many different age groups in their target audience which they met perfectly |
Marks and Spencer's commercial was very creative because it was talking about what you need for Christmas and whatever you will need, you will be able to find at M&S. |
The ad had a happy music background and was very well edited. |
This M&S commercial has little and entertaining segment. |
There is also some funny parts which makes the ad more entertaining. |
The ad also has a Christmas theme which make the people watching feel warm and relate to the product. |
A great Christmas advert very fun advert bring Christmas to life everything in the advert draws me in very well put together i would love see this advert again. |
this is a fantastic advert! |
showing all the great items they have for sale in there store saying you must have them but also seeing how happy everyone is. |
The Christmas melodies paired with the Christmas decorations such as the Christmas trees were perfect for the upcoming festive season. |
The use of celebrities was also effective. |
It presents the brand as professional and fun. |
This advert is very nice and i like vibe of the advert, also as it had the vibe here and there so i really do like it |
I enjoyed to listen music in this video . |
good playing of actors and actress . |
good story . |
Very funny moments and with time iLL remember some from this video |
The ad shows the different feeling people get when it comes to Christmas and how they spend their time with others or alone. |
This is better than the food ad that M&S did as it goes around to different houses and looking at the insight of how they are in Christmas and not standing outside talking to a reporter. |
A beautiful advert. |
I love that at the beginning that the hot lady bent down. |
:) Also the actors, music and style made me feel a deep happiness deep inside. |
I enjoyed this advert because not only was it advertising M&S's wide range of food and clothing, it had very relatable problems that I think others can relate to at Christmas time |
I loved the fact that Holly Willoughby was in the advert and she made it for me. |
It captured the essence of christmas via christmas lights and lots of scenarios we have all been in! |
I loved the style of this advertisement. |
This had a great feeling of Christmas and did a fantastic job of showing off those products and getting people shopping. |
Great video and some great effects used. |
I like the narration and the music in the background, its pretty obvious what they are trying to say and straight to the point, it makes you remember that different people must have different thing on christmas. |
The advert was very realistic at the start as it was listing what you need for Christmas which was good as it was quite relatable, however, got very odd towards the end with the fairy giving out the magic. |
The advert captured the British Christmas really well, parties, family and products. |
M&S offer products for all these elements of Christmas and Holly presents this very well. |
this ad is good because it offers a lot of great products for christmas a graet prices. |
i also felt the ad was very creative
the ad also uses famous people to promote there ad. |
the advert was well thought out and could be related to the british public, promotion of the products were well placed as well as the overall image for the brand. |
It was fun and festive it had a lot of Christmas values and showed off the products well i did not get bored ,or lose interest in the ad although some parts were a ,bit dull and the music was very good and made you feel as if you was in a party. |
This was a very entertaining advert, made even better by the lead actress, she was amazing and the way she spoke and looked fit the video perfectly. |
The advert managed to capture all the feelings people have during Christmas which was funny to watch. |
The music used kept the advert feeling joyous and light hearted. |
The storyline about getting what you want this christmas was also very good and came across very clearly. |
The advert made me feel very happy because of the Holly. |
A nice advert. |
I liked showing off all the stages of christmas, the parties, the movie watching, the dinners, it's all things most people can relate to and puts you in the christmas mind set. |
Funny, quirky advert. |
Good for advertising and certainly displays the Christmas vibe throughout the video, with many guest star appearances, overall a great advert from me. |
I think this ad was a bit boring and didn't really have any unique features about it to separate it from all the other Christmas adverts! |
A good ad but with a clear target audience, capture christmas well and trys to appeal to as many as it can by referencing pop culture |
I recognise the celebrity Holly throughout the video and her voicce From good morning Britain. |
There is nothing special about the style of the video. |
It was funny, with a good vibe for sure, christmas represented everywhere, the last part was very well thought with the "M&S", so a good advertisement in general |
This advert is great and really brings out the Christamas spirit in everyone. |
It is funny and isnt trying to hard to sell or promote their company. |
Very interesting ad. |
Consistent highlighting of 'must have', allows viewer to retain message. |
Various transitions were skilfully done, to show different must have scenarios. |
Included positive and negative things about Christmas but all very lighthearted. |
I think the product placement isn't very useful to the advert, nor does it make me want to buy the items. |
Humour is also dry and not particularly clever at all |
This was such a fun and interesting advert! |
I love how it brings in all the concepts of christmas including the panto dame! |
the music made it come to life too! |
Funny advert, that is also entertaining and informative about Christmas and all the spirit of Christmas in many ways, the good and the bad. |
The music and voice over help to mix informative and fun in a good harmony. |
This advert shows fun around Christmas, with the music, dancing it shows happiness which will bring people to watch this M&S advert. |
By having famous people adverting it will get people talking about this add. |
The story is a little too bland too much original like others clothes commercials. |
Music is catchy it keeps telling to watch same as for images and style, simple but flashy taking the view to the screen. |
i think this ad is okay, i like everything about it but that part about the knickers, honestly kids be using the internet and watch tv |
I like this adverts because the music is catchy and the video was great to attract people it made them waiting for more and wanting to see what they were on about. |
I think this is a good advert, with all the goods present in the ad it was a bit hard to distinguish what kind of advert this was to be but towards the end the use of the overall advert and its props was justified with the company name and logo. |
the use of celebrities will make many fans watch this advert even more so this will enhance the sales for m and s this christmas. |
Overall from the start of the advert you can tell it's based on christmas from the use of colours and the snow. |
What repetitive the music did not add anything to the advert, felt this this could have been an advert for any season. |
Without visuals does not capture Christmas well. |
Holly Willoughby is a proper fit and that basically meant that the entire ad was a 10/10. |
The tranny fairy godmother was cool as well but. |
I thought that the acting was very good. |
I also enjoyed some of the Christmas connotations including the tree, comfy clothes and partying. |
I think the story line was captivating. |
The advertisement was short and interesting to watch, with very nice transitions from one scene to another. |
It made me laugh in some places, but I didn't empathise with other instances. |
it was a very christmas themed advert from a great shop with a wide selection from what i can tell from the advert. |
i really enjoyed the ad but i feel it didnt get any prices across |
Great Cast throughout , the storyline is very clear and shows the must haves over the xmas period. |
It highlights the ups and downs , Party to chill out time. |
Makes you feel happy and in the mood for a party |
Great transitions between the different parts. |
Music is great, actors are great. |
Not enough humour but is interesting. |
Good choice of actress but parents will be covering eyes on knickers part |
Very good, this advertisement captured the spirit of christmas very will and was appropritate for all ages. |
I feel everyone will like. |
Promotes M&S very well |
i think that the advert is a bit too similar to other adverts from previous christmas' and other christmas adverts and it doesn't really stand out as much |
I really like the humor and comedy in this commercial. |
I find it to be well spirited, funny and enjoyable to watch. |
I love how the commercial explores the different aspects of christmas. |
I liked this advert and it was very christmasy. |
i also liked the actors and the storyline was good but i thought it was a bit cheesy |
The story line is a feel good one, dipping in and out of festive houses. |
Holly is a like able character and she is very much a significant feature in creating a warm, musically enhanced, positive advert. |
this video says about Christmas. |
background music is perfect. |
this video is very creative one. |
location is very matching in video script. |
i love that video |
The direction of this commercial is not so well at all. |
The actors are well. |
Images are well but something is missing in this commercial. |
And it is little bit annoying to the people. |
And it feel no so good. |
this advert really captured the essence and spirit of Christmas. |
really liked the style, lighting and acting. |
advert gave a warm feel to get you in the mood for Christmas. |
Holly Willoughby! |
I'm immediately going to want to watch anything with her in it. |
I could tell this was M&S before five seconds because of the music style. |
The different sketches hung together really well and were funny - memorable ones were gift envy and little bit of Bridget. |
Good advert! |
I didn't feel like products were being shoved down my throat, despite there being so much on offer. |
A nice sweet christmas ad, most of the jokes fall flat, apart from at the end, with the fairy having the male voice. |
That was funny. |
Doesn't really advertise much for M&S though. |
A good ad that looks beautiful especially the snow scenes. |
However, remove the last scene and the Christmas tree and it felt like a normal ad for M&S. |
I think that it is a good advert. |
It lists an appropriate list of items that you will need in the Christmas season. |
It ends by saying that you can get these at MandS |
amazing advert, target audience is everyone and is extremely Christmas themed Hollie is the best celebrity for this advert and is loved by everyone. |
so an amazing advert overall |
This is not like Christmas video is more like creepy at the start video in the end make me feel so good. |
Actors are good. |
Music is good just everything is good without start of the video. |
funny and unique great mix for an advert, the message was clear and the advert drew attention to the products advertised. |
i wouldn't change anything about it, its perfect the way it is |
This video is not Christmas. |
This video is not good actually just at the end has one scene which is Christmas moment ( party on Christmas? |
) that's so useless |
I liked this because it really captures the main aspects of christmas, family , food, having fun, and then the exhaustedness you feel when it's all over |
In my opinion I think this advert is wonderful because it's showing us people on Christmas getting there presents and how happy they are. |
In conclusion I find this advert very great |
I think that this video is typical perfect Christmas video which i really enjoying to listen and watching it. |
Actors are so good at their roles. |
Music is good. |
Just everything is amazing. |
Good Job! |
Good choice of actors nice style good images, pleasant music, the storyline was also alright. |
This particular commercial made me feel excited because Christmas is very close |
nice ideea and theme overall, short and efficient, the message was transmited ok, nice camera transitions, a little bit of funny ideas here and there, it was ok |
Watching this would not make me want to go out and buy something from M&S because the advert does not appeal to my age group and doesn't seem like a lot of time was put into it. |
I think this was a very good advert as it relates to Christmas. |
It has snow and Christmas decorations that makes you feel in the Christmas spirt |
The commercial reeks of commercialism, and doesn't really make me feel in the Christmas spirit. |
The style is great, but it's a bit too manufactured and doesn't make me want to shop there. |
I really liked the start editing is good and really professional. |
The part with old man dressed like a woman is really funny and great for your product . |
I like the christmas feel in commercial . |
I don't really like the music i think that it should be more fun with bells or somethink to really give on that christmas feeling. |
Voice actor is great i love his pronunciation of the words . |
Really captures the spirit of christmas. |
Storyline is a bit disjointed. |
Good choice of actors. |
Would make me want to shop at M&S in future |
Funny video, entertaining to watch but it was a bit repetative and didn't really capture the warmth of Christmas and family but rather just the little things on the side. |
It was joyful and festive due to the upbeat music and the fats paced advert which didn't drag. |
Holly is also famous and makes me appreciate this advert more due to me liking her and the style she adds to it. |
The theme is definitely Christmas and the theme's and tropes surrounding it, the music was fitting and the comedic elements played well together. |
I think this ad was well done. |
The range of Christmas items in stock is also presented in a non-intrusive manor. |
Now that feels like Christmas! |
Snow everywhere, The music, the gifts, I can feel it coming! |
The ad itself - funny, interesting, not too long, great! |
I think that the advert represented Christmas in a nutshell. |
It went through everything that people want and need and did in a entertaining way. |
This M&S must-haves featured some big names in the media which is clever marketing. |
It was funny in parts, good use of their products for sale. |
Nice add. |
I like the christmassy feel to the advert and the actors are good. |
I liked the male model. |
The storyline was cheerful and happy which I like. |
this is a good christmas advert, not the most memorable. |
I like Holly Willoughby and she is a good person to front. |
nice to see a plus size model in lingerie. |
I liked the advert but I'll be honest I didn't know it was for M&S. |
Holly usually does Littlewoods so I kind of thought it was that. |
Nothing overly special about it compared to recent years though. |
this was a very beautiful advertisement. |
it made me familiar with M&S - Must Haves. |
i think its great gift for Christmas. |
and I will try to buy from them. |
This is more an traditional Christmas advert with an upbeat song to accompany it. |
the advert does an good job of showing the variety of gifts they sell and the sparkly visuals is appealing also. |
It was a fun and clever advert which captured my attention really well. |
It was bold, bright and glamorous. |
The music choice was good and all of the products were really appealing. |
It wasn't clear who it was for until the very end but it was an entertaining advert. |
I do like this advert. |
But it shows s bad ethos about you have to have certain things. |
But I like the colours and actors |
I love the colourful images, the advert had a easy flow to it which made it easy to watch. |
I love it and it makes me want to go and check out the shop |
I like the advert but find it a little boring. |
My favorite bit is the jokes at the very end about the coat. |
I also liked it when they were all watching Bridget Jones, because I can relate to that. |
I think most of this ad seems very generic, like any other Christmas ad, but there are parts that are enjoyable. |
Holly climbing through the Christmas tree into a Narnia-like world seems magical, and the drag fairy at the end is funny. |
I find the colour scheme of the ad very drab, though. |
The storyline was pleasant, it made me feel happy. |
The music was good, it made me feel confident. |
I like the actor Holly Willoughby. |
The style of ad was very good. |
It's a fun advert, lots of products shown. |
I liked the setting and the song. |
It has a nice Christmas feeling to it. |
and the street is beautiful. |
This commercial has a lot of potential and is very well produced, I consider that each one of the actors has a particular spark that makes this commercial unique. |
The colors and the scenarios are ideal for this type of advertising. |
The logo is catchy but the story has to be refined. |
The actors were very professional and some images were very appealing as presents. |
the music was ok. |
I think this advert is a little more down to earth for M&S but i think it works very well and a lot of people will be able to reason with it. |
The commercial is exciting from start to finish. |
The story line is simple and the delivery makes it look exciting. |
As a fan of Holly Willoughby , it is definitely attention grabbing. |
The whole commercial brings an exciting and warm vibe for the holiday. |
Overall, it would be nice and excellent of a commercial to be on TV! |
This video was great! |
It is really entertaining and just screams all things Christmas. |
I loved the snowy scene throughout this video. |
this video sums it up perfectly! |
The music was really uplifting and it the christmas decorations added a little sparkle to the video |
This advert felt very lack luster. |
The music didn't grab my attention and the style of the advert just blends in with what I have seen previously. |
I don't like the characters used through the advert, although the celebrity use here works really well. |
I would not have connected this advert to the brand it is for if not for the final moments, but would be very unlikely to watch this advert through again, so I would never know the association this advert has with the brand it is for. |
Disappointing. |
Really enjoyable Christmas advert with quite a few moments that made me smile. |
Good acting and relatable scenes - definitely have several crawling under the tree and Bridget memories! |
Feels Christmassy but not over the top and clear branding at the end for M&S. |
It is a good advert, shows a lot of Christmas joy and is quite captivating. |
It is good, not great, only as it doesn't have a lot of emotion to the advert. |
This really feels homely and christmassy. |
Really captures the essence of Christmas. |
I love the snow, christmas lights and festive feel. |
Holly Willoughby is also a friendly face that is a nations sweetheart. |
Many people I suspect will be happy with this advert. |
I did not relate to this advert. |
I found it bland and contrived. |
M&S have great product, but this did not speak of the quality and value. |
Just generic 'must have'. |
Nice christmas setting, but doesn't stand out as M&S. |
AThe music does not standout. |
The final scene was tacky, Holly unconvincing in name dropping M&S. |
I liked the wintry outdoor scenes in the advert but wasn't as keen on some of the indoor scenes. |
I felt the humour didn't always hit the mark and some elements of the advert felt a bit underdeveloped. |
This was a lot of fun to watch. |
It catches the Christmas spirit in a new light. |
I enjoyed seeing a lot of energy and different themes mixed together. |
I like this, it is not too over the top. |
It give a clear message about some of the things M&S sell. |
I like Holly, she is a good representative for this store. |
It is good that is shows all aspects of christmas e. |
g. |
at home and at parties. |
Great effects, good acting, a christmasy vibe and very relatable. |
The music is not the best choice, I think it would have been better if it was something related to the wintery/christmas theme. |
Otherwise a fun, nicely done add. |
I really enjoy watching this advert. |
Holly is one of my favourite presenters and I like how the advert includes a lot of Christmas traditions. |
Gets you in the mood for Christmas and to buy Marks and Spencer by showing good food products and a good British celebration with family. |
I like how winter wonderland the beginning looks and that part of the advert takes part in the street that is covered in snow with festive lights and trees in the foreground. |
I am, however, disappointed, because the focus on the little knickers happens in this advert as well as in the M&S storefront window campaign and it, along with the handsome son in law doing the washing up, just reinforces the gender stereotypes that polarize and enrage people. |
I really like this advert, the musical element, the switch between scenes and different bits that happen around christmas really help to get you in the festive mood. |
I like all the celebrity cameos, and how they all make it amusing yet energetic and easy to watch. |
M&S must haves Christmas advert is very inclusive. |
The whole concept is that M&S offers many things from clothes to home wear. |
I like how they included notable tv personalities to promote their range. |
This M&S Christmas advert features all the must haves that are only available in M&S. |
The whole advert features various gifts that you can buy only at M&S. |
They did a good job in promoting their products for Christmas. |
It is not as good as their previous adverts but still very well done. |
This advert was fun and catchy right from the start. |
It was all about Christmas and easy to relate to. |
The fact it had Holly Willoughby who is so likeable added to the appeal of continuing to watch it. |
However, it was only till i got to the last few seconds that i could tell it was for M&S, as it felt quite different to their normal Christmas adverts. |
I loved this advert, it is everything a lot of people relate to christmas about. |
It has the christmas magic and the storyline was really good. |
The actors were fab! |
Holly is great for this advert as she is getting a lot of screen time at the moment and she is very likeable. |
It's very entertaining as people can definitely relate to something in this advert. |
Gives the viewers a great Christmassy feeling, love the cosy and family and friends feel is has to Christmas, the must haves are spot on |
I have mixed feelings about this ad. |
It started off with a very charming and traditional street--however one that does NOT make me think England or British? |
Rarely does the UK see white Christmases like the ad depicted. |
Crawling behind the tree to turn on lights was very relatable and I instantly felt a relatable to the ad. |
However it began to feel a little shallow. |
The gift envy part actually made me angry and feel disgusted with the brand. |
That is NOT the spirit of Christmas and I feel bad for whoever thought so. |
Talking about "impressing" the in-laws was a poorly thought out choice of words. |
What ever happened to spending time with family? |
Are people no longer happy to spend time together? |
Is Christmas not supposed to be a happy time of year? |
Then the girl sat in almost nothing at a freezing bus stop, gets a pair of heels put on her? |
That will be very cold. |
The lingerie part seemed very superficial and a bit out of character for the season as well. |
Christmas is not one of the sexy holidays? |
Sexualising a part of the ad seemed bizarre? |
Wait for February 14. |
The partying scene with music could have perhaps played upbeat Christmas songs or something, not a nameless beat that no one will remember. |
This was a weird ad that the longer it went on the more I was totally turned off by it. |
I did not enjoy it. |
I think this was a huge miss by M&S. |
The Christmas spirit was missed by a mile. |
They seemed to shout "desperate" to me. |
I liked the inclusion of Holly Willoughby as I like her. |
Some of the advert was off putting, such as sitting out in the cold just reminded me of the negatives of winter. |
Straight into the christmas advert with a known celebrity. |
Very good how the storyline was in to everything around the christmas life of real people. |
great advert, tells you all the things you should or could have at christmas time lol. |
Nice and festive with lots of people in the advert that are recognized. |
This commercial was fabulous it perfectly describes what people feel emotionally on Christmas day. |
I think that yes presents are the most exciting along with partying. |
It is funny but a little strange te comment about the in-laws, looks happy cheerful and with lights which represents Christmas in one of its special characteristics. |
Nice |
I liked this advert alot , it reminds me of all the magic of christmas. |
The acting was good and it took my on a jounery of memeories in a short space of time , i liked it alot. |
Love the setting but horrible concept. |
Fancy little knickers for Christmas? |
This is a ridiculous idea. |
The setting with the Christmas lights is lovely but the rest is just rubbish. |
in the middle of the video I thought it is a commercial to washing up liquid then it all changed to M&S. |
Misleading commercial, did not liked it at all by the end. |
Very colorful and interesting advert, very versatile and showing different aspects of Christmas. |
Quite modern, showing new generation of M&S customers and Christmas. |
On the other hand, it wouldn't make me to buy it. |
The M&S adverts for Christmas this year are overall less impressive than other years - this one in particular. |
The music is not well-fitting and does not help to capture the Christmas spirit. |
The fairy godmother/panto dame is quite a fun element, however. |
The Christmas lights and decor to help with the festive theme, but the advert just doesn't excite me at all! |
I love the snowy start, great filming. |
The street scene is so beautiful! |
The music is average, the production feels well done. |
The middle wanders a bit but the start and finish certainly made me smile. |
Maybe cut out a little of the middle part and show more of those beautiful houses! |
What ther heck? |
tHIS IS WHAT i THINKK ABOUT YOUR RERALLY WEIRD ADVERT! |
this was very crazy the song was poor, the acting was the worst i have ver seen ever |
marks and spencer must have broke the bank on this one. |
pleasant to see some attractive people featured. |
didnt seem too over the top but probably wont make me go and buy stuff |
love the advert. |
Funny and precise. |
Holly is really in at the minute as well. |
Can see it being a hit this Christmas. |
Comical elements make the advert how good it is. |
Fun advert full of little pockets of humour. |
I thought the music could of been a bit more Christmas like. |
Visuals were great with great transitions and good choice of Actress with Holly. |
This was an upbeat, somewhat humorous yet rather standard advert. |
The music was good and the actors did a good job. |
Bonus points for the fairy godmother. |
The camera work and imagery was nice. |
I thought it was decent. |
good advert, good music and good choice of actors, it flows really well from the different different actors and different products which is good too |
A funny one. |
The locations where nice to see, I liked the snow at night and the light. |
The actors where good enough, especially the man at the bus station. |
The scenery is nice and gives a feeling of Christmas. |
However, that is the end of the good points. |
There is an attempt of humour that fails and the song is completely wrong. |
It was fast, showed a lot and had everything an advert for M&S really needs. |
Showing Christmas situations and presents. |
Food, clothing and other products. |
It certainly made me think about Christmas preparations. |
And made that a connection with M&S. |
Very nicely put together ad. |
I like how it flows from each scene. |
Holly doesnt add to the fluidity, it almost stops dead when shes sayig 'MUST HAVE. |
. |
. |
' for the 7th time. |
Loses pacing, make it shorter. |
1 minute is too long. |
The style is great, I really loved how the camera changes position, and what the people where doing where really interesting, this commercial was very entertaining, I was happy all the way trough. |
Holly willoughby makes everything better even an advert. |
This advert is funny, engaging and captures all of trials and tribulations around the festive period. |
I really enjoyed it! |
I like the story line showing all the different parts Christmas has and shows a wide range of products Marks and Spencer's have. |
The music compliments the advert as it is uplifting this advert makes me feel Jolly and ready for Christmas |
Very beautiful short video i love it, the spirit of christmas and the love of christmas in children and adults meet with their family and friends. |
I love this I feel very happy watching this. |
Christmas is amazing and this makes it extra special it really does. |
Amazing and warm I love it. |
The advert is amazing I love it. |
boring, beginning and end are christmasy the rest of the advert is very dull and boring. |
no idea why holly appeared in the end it was non relevant |
OMG this is an amazing commercial sport. |
It seems like a short movie and it has a start, a story and an ending which comes with a suggestion of course for M&S. |
I love the X-mass spirit this advert passes to the viewers. |
Lovely! |
I think this video to show people the christmas spirit more than advertising and it also reminds people what a perfect christmas looks like, but with a funny twist. |
Very bright and energetic movie with nice actrisses and beautifull special effects. |
I agree that the Christmas holidays should have everything that was described in the video. |
I hated this. |
The storyline was very generic and reminds me of everything I dislike about Christmas advertising. |
I did not like the misogynistic little knickers moment. |
The music is bland and the actors are very average, with the exception of the end scene which was funny. |
It was an upbeat advert for the most part. |
Didn't really have a problem with any of the actors on this advert. |
The music used did compliment the advert, but probably could of used a Christmas song to make it more enjoyable. |
Holly Willoughby is the best and she should be in every advert ever. |
I really enjoy Christmas adverts that are set at night so the lights look warm and better. |
Really good Christmas advert, maybe lacking a little bit of the appearance of children as i feel thats what Christmas is about. |
Aimed more at women than men really good voice over. |
The commercial's visuals really give a sense of community as the same characters show up again and again. |
The visuals again are outstanding, very pleasing to the eye. |
The theme of white really shows, contributing to the ideal Christmas joy. |
This is a nice Christmas advert. |
I like Holly Willoughby and I enjoyed seeing the woman in her underwear. |
The fairy godmother at the bus stop was also a funny touch. |
It's not that Christmas mood as I thought to be but this video is not bad I think will be better no party maybe family under tree and fireplace you know |
very festive and current. |
i found it relevant and used a lot of good visulas and good music to bring about a festive atmosphere to viewers |
storyline and song were well chosen, the actors were also great. |
This is an advert i could definitely watch more than once. |
It was well put together showing a little christmas spirt, happiness and comedy. |
overall i found it to be a brilliant advert. |
The christmas fairy granting wishes idea was perfect for the brand. |
The emphasis on family and home was excellent as the family is still the biggest market out there. |
Lovely! |
Simply lovely! |
As close as it gets to a perfect ad. |
Great visuals, very nice models and a clear representation of the products. |
The Christmas visuals simply ad to the spirit. |
I quite liked the advert, however, I did think it was a little long and repetitive. |
I also liked how they added holly Willerby in. |
i did not get the essence of marks and spencers from the advert it seemed very tacky and wouldn't encourage me to shop there. |
I didn't get the m and s brand from the advert. |
First, i didnt really get where the commertial was going. |
Its not really clear what product or company is promoted until the very end but that could be a good thing because it keeps you guessing. |
Really liked this advert because it describes all the wonders of Christmas which could be bought from Marks and Spence. |
Also putting Holly Willoughby as an actress will really promote this advert so basically lots of people will watch it. |
I agree it does really make you think what goes into xmas. |
I relay like this Ad it is good and strong. |
Well put together. |
This video is Amazing. |
That make me feel so good because me and my sister was in same sutiation when that girl dropping the lights. |
We were so happy. |
Actors on this video are amazing. |
Not impressed. |
Cheesy music, silly slogans, and an unnecessary drag queen. |
I really don't get this advert at all, it just makes me feel grumpy. |
This advert showcased the products really well and made the brand identity clear. |
It was fun and upbeat with a lively soundtrack. |
Clever pick up of sparkle. |
I like the vintage christmassy feel you get when you watch the ad. |
The pictures are very clear and detailed, and the camera angles are focused at the right areas. |
The music is lively, and the characters are relatable. |
Really engaging advert. |
Plenty to see and take in. |
Loved the lights decorating the house outside. |
It was very descriptive and had some very good phrases incorporated in the sections-my favourite was 'seething with gift envy'! |
Brilliant! |
Also liked the ending at the bus stop. |
All in all a really festive advert with plenty of colour and best of all lights. |
A really classy M and S advert. |
This advert represents this brand very well and shows all about Christmas. |
The actors and models are all attractive and mostly well known. |
A good Christmas advert. |
A nice and more simple advertisement for Marks and Spencer. |
The colour schemes and the smiles with plenty of snow is so suitable for this occasions. |
I found the advert very entertaining and simple. |
This was a good advert because it gives you both serious ideas and comical ideas that you need for Christmas. |
It shows you that you can get all these items from M and S. |
The way they have used a well known person also helps and the way they have thrown a fairy godmother in at the end says Christmas. |
Really loved this advert. |
Very festive and funny with nice celebrities featured. |
I loved the Christmas spirit and overall has been my favourite so far. |
An ok advert but a bit similar to the the Debenhams advert I saw. |
The music is great and the situations are relatable but otherwise it's not memorable. |
This advert sums up Christmas quite well and everything that happens during the festive period. |
Love the street and snow and lights. |
I like Holly also. |
The storyline of Christmas must haves was okay, and the style of different images was good. |
The actors did an adequate job, but the music was not very festive. |
I liked the snowy street at the beginning |
This was not up to the usual M and S standard. |
It was confusing and i had no clue all the way through the advert who it was for. |
Not entirely convincing as it drums a message what is obvious to people to buy presents but it doesn't highlight their M & S brand except only very briefly at the end. |
Snowy scenes are good to build up to the advert. |
There are a lot of people and scenes contained within the ad, it is a little difficult to keep track as it jumps from scene to scene. |
Would be better with less scenes to stay focused. |
I could not remember many of the items from the ad. |
I like this video because it really does talk about the things and situations that we all experience during Christmas holidays. |
I also like the Narnia approach, it is cute and imaginative, and the sparkle in the end just brings everything from before together. |
Lovely people, and the fairy is pretty fun. |
Nothing very exciting about this advert and I would get easily bored watching it too many times. |
I did appreciate the larger model used for the underwear section and this is not often seen in tv advertising. |
What has happened to all the nice Christmas music on the ads. |
totally boring and fed up with seeing Holly Willoughby on everything. |
wouldn't encourage me to shop in M&S |
I was torn about this video. |
Some parts seemed fun, but likewise there were parts that were just kind of "meh". |
I liked the scene about gift envy and Bridget Jones. |
The fairy (or whatever we want to call that actor - the man in the female fairy garb) was cute. |
Overall, I've seen better advertisements, though. |
I like this ad. |
It is a simple ad but gets the message across very well. |
The Tom Jones song is a good choice. |
Nice advert. |
The advert was christmasy, and did capture some of the things people do at christmas, but not one of those epic christmas adverts you see. |
The ad was okay and Holly Willoughby brought that little extra something to the commercial but without her it would mot have been very average. |
A little disappointing from M and S even David Gandi washing up did not really make it that fantastic. |
Nothing special. |
Okay well that was very fun and funny haha I liked the fairy and those magic moments the best, it was fast paced and I thought that really worked out well for this one ! |
The add was a lot of fun and showed all the different aspects of Christmas must haves from lights to party and friends. |
I like Holly Willoughby. |
Very mundane and not original or different. |
Dislike the actress as she is not a good advert for the brand. |
Dislike the commentary and the music. |
Very irritating altogether. |
I really liked the way Holly Willoughby is transported by her imagination into a vision of Christmas fun - the zooming out camera shot. |
I did not like the "seething gift envy" bit - that's not funny considering how so many people are in need at this time. |
Otherwise, lovely festive imagery and humour. |
Does have a lot of festive feel on this advert. |
it also shows stages some people go through during christmas. |
I like the production values the music used doesnt really fit in with the christmas theme, but it works nicely with the party theme |
I have heard the controversty of the knicker issue, I didnt feel this an issue. |
I was a little confused over the dish washing scene. |
The singing was great and jolly. |
The advert itself was one I look forward to keep seeing. |
It is a down to Earth advert. |
Done at a standard which you expect |
This featured ad evokes festive consumerism of a wide range of consumer: be it a twenty something seductress in the season's latest lingerie, the single professional woman slouching about in more comfortable undergarments,a male spouse entertaining his in laws with his culinary skills etc. |
, a group of colleagues/mates singing along to a chick flick favorite and so on. |
By depicting predominantly scenes of celebration/partying the ad captures the festive mood adequately, Also by featuring celebrity endorsements such as David Gandy as a son in law etc. |
the M and S brand conveys the message of brand superiority,thus boosting sales and purchases. |
I love this advert as it encapsulates the spirit of Christmas. |
I love the quirky humour. |
This advert really holds your attention from start to finish. |
This advert for M&S at Christmas is a little dull. |
It is all about gifts and famous people and not especially warm even though its happy enough. |
No did not like this advert. |
Firstly I am so fed up of seeing Holly on TV, I tend to turn off immediately, her shows seem to be about her and not the product or the other people. |
I didnt find it relating to Christmas either, it had a very greedy theme about it, gifts, this is not the message of Christmas, Christmas is about love. |
The outdoor scene with the houses and snow started off so well it seemed very scenic and Christmasy. |
Loved this advert. |
Completely makes me feel all the things that christmas brings. |
Its deliciously warm and inviting and makes you think of being with your family at christmas and the things we do together at this time of year. |
I think this advert captured Christmas well, it was fun and made me think about what I could buy in M&S to save me going around other stores. |
Nice, I like it, lots of going on, its funny, its interesting its keeps you looking at it, music known, so you connect it with brand straight away |
If giving gifts with love was the message from M&S, that came across with Tom Jones' song. |
The tone and pace, and equilibrium of lifestyle shown in a relaxed manner in relation to the fashions displayed in the advertisement worked too. |
The actors did a decent job, and it was a good little look at what makes Christmas for some. |
Marks and Spencer's ad is very bright and festive. |
The characters are very gleeful and showed optimism. |
The song gave it a more uplifting touch. |
great christmas advert. |
really different. |
really enjoyed it. |
i really enjoyed watching holly wilborough in the advert. |
she appears im a celebrity get me out of here. |
Christmas feel to the advert from the start with the snow scenes and Christmas trees but the music doesn't fit very well. |
That said this advert is to the point and clear. |
Very strong with a nice storyline and lots of different aspects of Christmas. |
Creates a nice sense of Christmas with the snow and many recognisable aspects of the festive season. |
Even though there were plenty of references to Christmas it didn't give me a Christmas feeling. |
The scenes were nice enough but the acting lacked conviction. |
i like this advert as its not too cliche with the Christmas theme but still festive. |
The music in the background was good and the scenes looked beautiful. |
An expensive production that could have been better. |
Good acting, message was too weak. |
Music was bland Christmas is supposed to be happy this was not like Christmas |
This advert for M&S is quite inventive, the different scenes flash by quite quickly, and it would be easy to watch this through several times and not get bored as there are various actors telling Christmas as it is. |
there is a fair degree of subtle product placement and the branding is only used at the end, with a bit of Tom Jones. |
Not as good as a food advert but not bad. |
Can't go wrong with a bit of Holly, both on the tree and Willowby. |
This advert sums up Christmas time perfectly as well as promoting the companies product ranges well. |
This M&S Christmas advert has a very youthful and energetic feel throughout as is kept up by the funky and upbeat music. |
It captures the "must haves " of the festive season such as parties and gift envy. |
I particularly like the fairy godmother sat at the bus stop. |
It is stylish and visually pleasing but the characters lacks realism. |
Love a good Christmas advert getting me in the spirit for the day! |
I loved the story line however i wished their would have been music involved in this. |
Oh well, good style. |
This ad was packed full of all the must have's for the whole family and in doing so it had Xmas all rolled into one. |
It was fun and festive and very mdern and transparent. |
The perfect fair for a family Xmas audience. |
New Year it is perfect! |
Therefore we want to be beautifully dressed, we want beautiful New Year tree and a celebratory table. |
For this purpose we will follow purchases in M&S. |
i did not have an advert was trying to sell, colourful and entertaining. |
An informative advert, giving people information about products on offer. |
Brilliant, Of your t |
Another great one from M&S, they always have good Christmas adverts and this just adds to the collection. |
A nice Christmas feel, with good humor, i like this advert. |
i think it is one of the better ads i have seen as it was quite playful and cheery. |
I also liked the fact that the people on im a celeb where on it. |
The section regarding handbags and fashion made it go downhill in the middle. |
It made it all feel rather superficial. |
Styling wise it captured Christmas well. |
Holly's charisma at the end saved it a bit. |
The advert tries to showcase all that Christmas represent especially family with all the good and the bad stuff. |
The music is very appropriate and the narrator to did a very great job. |
The changing mood and tempo of the song also makes the advert god to watch. |
Starts off well but goes downhill. |
The style isn't to my taste. |
The sequence about the jealousy is a big put off. |
It never recovered for me from there. |
It didn't make me want to buy. |
Sums up Christmas Day, not so keen on the music. |
I like Holly Willoughby but I thought it was an advert for Very to begin with. |
The ad was okay. |
I felt like more may have been needed. |
It was very straight to the point though, talking about christmas. |
I think more products for MS probably should have been displayed in the ad |
This adverts said quality to me. |
It has a certain middle class feel. |
Thus, it was pitched at its intended audience. |
Overall, it got the spirit of Christmas across |
Any visual or sound of Holly Willaby will always give a positive vibe. |
Straight away you know it's a Christmas advert and those familiar with the style of the advert will know it's an M&S advert. |
I loved the comical nature of this advertisement as well as the cyclical narrative. |
More specifically, I think the way it ends of how it starts helps hook the viewer back into the theme. |
The comical actions also help keep the viewer interested. |
A new Christmas advert for Marks and Spencer, with the use of Holly Willaby, good use of locutions, easy on the eye no distractions, good use of one item to another, great ending. |
This is a good advert - I like Holly Wiloughby as a presenter and ambassador for M&S, I think she fits the brand well. |
This definitely does sum up Christmas and I'm pleased to have seen this advert as the other M&S adverts are a big disappointment. |
I think this is a good advertisement for M&S it has really cool music in the advert but of course there is some bad sides but all in all it is a good advert. |
This commercial has a well-marked humor and this gives it an exceptional touch. |
The combination of environments is very nice as well as the variety of characters. |
The use of Holly Willowby was under used. |
The majority of the other actors were weak and forgettable. |
There was some humour, however it seemed to disappear. |
The music was boring and again forgetable. |
lovely advert. |
soo gets you in christmas feeling. |
well it was very good to watch. |
plus gives you idears on what to by family members this christmas |
The entire advert was fun to watch. |
The music in the background really suited the tone of the advert and the dynamic camera movements were amazing. |
The seamless transitions were great and M&S certainly got their message across well. |
I like Holly but not really the advert. |
Marks and Spencers have done alot better ads before, so this one is not really great by comparison. |
Really well produced Christmas advert for 2018. |
Some big names and good use of music throughout. |
Advert length is good at around the one minute mark and the flow of the advert works well. |
I think the commercial has been able to portray different places and people in a very detailed way. |
The story allowed me to enjoy the different things Christmas needs to have, for then returning to the starting point of the main actress thinking about it! |