Amazon - Amazon - Can You Feel It?
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Benchmarking
This shows the overall appeal, as a percentile, benchmarked against the category.
- United Kingdom Female 16-24
- United Kingdom Female 25-34
- United Kingdom Female 35-44
- United Kingdom Male 16-24
- United Kingdom Male 25-34
- United Kingdom Male 35-44
Benchmarking - by demographic
This shows the demographic appeal, as a percentile, benchmarked against the category.
GB Male 16-24
GB Male 25-34
GB Male 35-44
GB Female 16-24
GB Female 25-34
GB Female 35-44
Engagement
This graph shows you the average engagement of the reviewers during each second of the trailer. The grey bars show how much consensus of opinion there was second by second. Larger bars indicate stronger consensus. Click on any point on the line to view the corresponding point in the video.
Engagement Demographic
This graphs shows the engagement by demographic.
Distribution Of Ratings
This shows you how each of the ratings from the reviewers were spread over the 0-10 range. Comparing the overall shape of this graph between genders can tell you a lot about where this trailer is resonating most strongly.
Word Cloud & Review Search
This highlights the most commonly mentioned words in the reviews. Just click on any word to see the underlying comments from the reviewers that relate to that word.
Review |
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the storyline was eye catching and fun, the style was unique and cheery, the music was upbeat and festive and the actors where genuine and happy |
The commercial is very interesting, authentic and the concept can you feel it? |
It is wonderful, special, creative. |
Amazon shows a Christmas spirit in the focus of gifts and packages that are delivered before Christmas. |
Its an interesting advert and I like the concept of using boxes to sing, its very interactive. |
The christmas spirit is shown but the main point of the advert is to sell amazons products. |
Really nice advert with such a festive theme it's so clear it is for christmas. |
I also love the use of the amazon box as its such a well known logo |
This advert has a fun and lively factor to it, combining all ages. |
The song complements the video very well and suggests 'can you feel the Christmas spirit? |
'. |
THIS DOES NOT REPRESENT CHRISTMAS IN THE SLIGHTEST. |
CHRISTMAS IS SUPPOSED TO BE ABOUT FAMILY BUT THIS ADVERT MAKES IT SEEM LIKE ONE BIG MARKETING SCHEME. |
this amazon advert is pretty much the same as last year. |
The music choice is good and the concept is also good although it doesnt show the christmas spirit. |
Its main purpose is about advertising products and it doesnt show the true christmas meaning. |
Overall, the advert is very catchy an fun. |
However, after a while the song used becomes very repetitive and over-used. |
It could be shorter. |
I rate 5/10. |
I like that this advert makes items come to life as it promotes the items in a way that other adverts do not. |
One thing i would change is the length because if i saw this on youtube i would skip it. |
I love the music used in this advert as it is really uplifting and fits perfectly with the message of the advert and the whole video. |
Shows the Christmas spirit, definitely. |
However, the ad is a bit too long which made me lose interest. |
Also the quick scene changes confused me. |
i love this advert i think its so cute, i love the song used and i think amazon were really clever in creating this advert concept. |
it was very very long and I lost interest pretty much straight away. |
it also wasn't very about Christmas and could be filmed better in my opinion. |
the story line was great . |
perfect choice for the background song . |
good visuals . |
the people that participated in the advert were great actors . |
the advert is all is catchy |
I think the story for this ad was a bit confusing, because there was so many different scenes and actors. |
I think it was difficult to understand what was being sold too. |
I do agree with the music choice for this advert and the chirstmas theme. |
I really like the music choice which goes perfectly with the atmosphere of the advertisement. |
Funny and joyful video to get prepared for the end of the year celebrations. |
I feel like this is a very good and well animated advertisement to show the togetherness and the connection people have closer to the seasonal end of the year. |
This is so cute and festive. |
I love the singing boxes! |
I love the little message about coming together. |
The last bits real cute. |
More diversity would be great! |
I love the effects of lighting within this advert, I believe it really grabs the cold but also warm feeling of Christmas. |
The advert is suitable for all ages and really grasps the enjoyment of the festive season. |
It's a very innovative idea and it is in line with Christmas. |
It's very colourful and looks appropriate for people from all age range. |
the background music is very catchy. |
this video was very funny and touching. |
the actors were great and i loved the concept of the ad. |
i would like to see more from this video. |
I love the living boxes singing, they are really cute and also give that xmas mood for this amazon's commercial, absolutely beautiful to be honest! |
I did not like this advert. |
It's cheesy and encourages people to buy last minute. |
It's also patronizing to the consumer and not entertaining. |
This has made me feel less positive about the brand. |
I do like how this advert sums up the feeling and build up to christmas. |
I also like the classic amazon logo and look of this advert as well. |
Would definitely watch again. |
The Amazon Christmas ad is quite uplifting with the choice of song, and the different scenes showcase many different ethnicity's and people from many different walks of life which is appealing. |
Furthermore reminding consumers of amazons fast delivery service and product catalogue. |
One negative I found the singer boxes a little distracting from the message of the advert. |
It was a really cute and funny advert that made me smile. |
Could do with showing more products that can be bought through Amazon but I liked how it showed different services they offer. |
Very cheerful and positive christmas advert. |
Sweet that the packages were singing and the song works really well. |
Very nice the different people with their lives. |
However it is a bit too long, but the ending was very sweet and rounds it off nicely. |
i really like the choice of the song, fits in well with the Christmas theme. |
really like how it shows many different people doing different things so it will appeal to a large audience |
Simple yet effective product placement. |
The advert is festive and happy, compelling watchers to order from amazon for the christmas holidays rather than similar companies. |
the storyline didn't make much sense for me. |
showing the amazon boxes singing "can you feel it" doesn't really fit to what your trying to promote. |
I think you could improve on the storyline. |
some actors showed great facial expressions by smiling whilst, some didn't look that happy it looked like they were forced to smile which for me, put me of a bit. |
the music was okay the line "can you feel it" does show me that can you feel Christmas coming closer, but again I don't see how that relates to amazon. |
I feel like the advert has a lot of improving, to how they promote their business, but still add a Christmas theme to it. |
singing boxes doesn't cut it for me. |
I do feel like you should add different lyrics from a song through the whole advert instead of just one line because, it gets quite annoying after a bit. |
also make the advert a but shorter it was also too long for someone to watch. |
I felt that the commercial was extremely creative and catchy, especially because of the music. |
The singing boxes put a lot of emphasis on the brand, as did the inclusion of their many products. |
However I feel that it was a bit long. |
Loved the ending with the little girl making it end on a peaceful note. |
The music was well-known and upbeat and the story was nice. |
this is a really good Christmas advert because it refers to Christmas a lot . |
also he really promotes the brand amazon really well . |
overall I really like this advert |
This is a nice advert, but it's just a shame that the company who made it is kind of evil and so once you find out who the advert is for, it just puts you off. |
The advert is highly entertaining and clearly gets its point across of wanting to sell Amazon to you. |
The use of singalong music was great especially with the animation of the boxes |
Honestly, I think this ad doesn't really represent what Christmas means to people. |
I don't like the idea of the talking boxes, they just looked odd. |
The music doesn't seem to fit the video. |
And it just looked so dark and gloomy. |
Terrible. |
I like how this advert was a musical. |
It is really nice how they got everyone involved such as the parents and children. |
The lyrics to the song was so inspiring |
I think the acting was good and i enjoyed the music. |
Also it had some comedy in and was quite festive too. |
Also it had a lot of diversity in |
It's a really imaginative and unique advert. |
The song is very catchy and well known so will grab everyone's attention. |
The different scenarios are really cute, it's a very festive advert and extremely well suited to the holidays. |
It also doesn't feel like a push for Amazon products just a reminder and a happy holidays message. |
The actors were part of the reason i feel it was a particularly effective ad, it made me feel all the emotions of christmas and really set the mood. |
I like how the music and the sounds go well with the theme. |
I found this advert to be far too long. |
While it was clear which brand was being advertised, I found it incredibly uninspiring, even down to the music and feel it is similar to a lot of other advertisements shown on TV around the Christmas period. |
Fun music, actors are entertaining. |
Obvious it is an Amazon advert. |
However, too long. |
Festive feeling, style is sweet. |
Storyline is easy to understand. |
Entertaining. |
very catchy song/music. |
people are smiling and singing makes it very happy and makes you want to carry on watching. |
showing you can get all sorts from amazon and makes people happy! |
I can't feel it. |
Amazon is a deplorable company that exploits its workers and is justifiably receiving a lot of bad press lately. |
No advert could make me want to give them my money. |
This is really catchy. |
Gets you in the christmas mood. |
It goes a bit off topic however its great because it is all about christmas! |
! |
Very fun, makes me want to buy products of amazon |
very goof way to put your store out there and show everyone what you have got to offer as people are in need of new things. |
Uplifting song, love the gospel take on the track, makes me feel festive along with the bells in the background. |
Heartwarming to see everyone in 'society' in the ad do christmas in their own way. |
Nice that something as simple as ordering online can bring people together. |
I quite like this commercial. |
The music is entertaining as well as the singing boxes. |
I like most of the actors and how they are all doing different jobs. |
Love it, I really love it. |
Perhaps it was just the amazing music that made it seem extremely positive. |
Perhaps it's the happy faces on the brilliant actors. |
Or perhaps it was the great storyline that shows exactly what it's all about. |
10/10 from me. |
Really got you in the Christmassy mood but did go on for a little too long I think. |
It's a great way of pursuading you to buy through Amazon this christmas. |
Amazing. |
i love this advertisement, it is catchy and i love the song choice. |
very unique and fun. |
it is festive and enjoyable. |
Extremely well thought out. |
i love it. |
A very upbeat advert with lots of parts that make you smile and rejoice. |
The idea of getting the Amazon packages to sing was very amusing but also clever as you focused on the fact that this was an Amazon advert the whole time. |
Also having the Amazon locker in there was very useful as from experience I know a lot of people who do not know about the Amazon locker therefore this will bring awareness of it. |
Super catchy song, and visuals! |
! |
The idea of using the packaging and creating into animations also targets children to want parents to buy as well as just buying from amazon in general. |
I think this is a really good ad to remind people about Christmas shopping and how it can also be done online which is so convenient as well as showing buyers amazon is ready for the season of shopping. |
This advert is amazing and perfect for Christmas. |
It plays a very uplifting and popular song which I personally love. |
Its lyrics are very special and beautifully written. |
In general, I think it's a very enjoyable commercial. |
First of all the song is incredibly catchy and happy. |
The actors all seem to be happy as soon as they hear the song what makes the viewers associate the song with happy feelings and therefore feel happy. |
I enjoyed it very much. |
I think that the singing boxes were a little bit weird and I also am not a fan of the song, but the sentiment was nice and the advert was clearly for Amazon |
I love how the Amazon parcels represent happiness and warm cosy feelings of festivity through music and animation. |
Amazon are a huge company that need to make people happy in order to stay in the market with its competitors. |
Love the song and it was a great production but I dont know what it was advertising apart from talking boxes from amazon. |
dont know what they are trying to sell and promote with the ad because its just talking boxes sings can you feel it. |
I love the inclusivity and the Christmas vibes are on point! |
The music fits perfectly, and overall it's just positive vibes all round. |
It shows how broad amazon's products and consumers are, and is generally a every upbeat, enticing ad. |
this advert is good, outstanding vocals and good pitch, however maybe the boxes singing not a great way to represent the song as this can distract the purpose. |
Love this advert! |
The music was a great choice, especially the individual voices of each 'box' being so unique. |
I also really enjoyed the variety of scenarios displayed in the storyline. |
The video quality was also very high. |
The balance of emotions - humor, love etc - portrayed was also perfect. |
Absolutely loved it, defiantly a good advert. |
It is very pleasing to watch and very eye catching so would draw more customers into buying from the company |
I like how Amazon has promoted the business over Christmas. |
I love how the boxes come to life and how they have Christmas decorations and the advert has a good length. |
overall a joyful, happy advert. |
it definetly gets you in the festive mood. |
the concept of the advert is clever it is something different to other adverts. |
The beginning gave me a small burst of joy about Christmas and purchasing new items online, however, as the video went on I lost interest in what was being sold as it was repetitive and highly elongated. |
it is vibrant, makes you want to smile, it really reflects the spirit of Christmas. |
you can feel the warmth an want to buy Amazon products. |
to sum it up, i can brighten up one's day. |
The music was good, makes you happy . |
The actors are nice and good actors, even the boxes from amazon they had a nice touch in it. |
The message itself is clear. |
its good at letting you know for amazon and fun and cute. |
good diverse cast. |
i like the subety of advert christmas is main focal point |
I love this advert. |
The focus never strays from Amazon and it's customers. |
I think the song choice is amazing, it's very uplifting. |
I love the dancing Santa, too! |
I really liked the way you could tell straight away what the advert was about. |
it included a mixture of ages and races and genders. |
You understood what was happening in the advert and it did put a smile on your face. |
it was a nice Christmas advert as it made it one of the hardships of Christmas look easy with the sending of parcels and presents. |
Would make me want house the service. |
I like how they used a diverse range of people in the advertisement. |
The song is very catchy and the animations flowed very well with the atmosphere. |
I thought it was very playful and Christmassy with the storyline which included many different scenarios and made me feel joy, however, it did get repetitive after some time. |
It had a nice concept, musically it was very entertaining. |
I think the fact that it presented the many situations people are in, in terms of lifestyle and work, created a sense of verisimilitude- to which the consumers could relate to. |
The advert was smooth and the transitions were nice. |
The storyline of the parcels bringing happiness as Christmas gets closer brings happiness to my own heart. |
The diversity of the actors was wide, the music was joyful and brings about anticipation for Christmas is near. |
Overall making me feel excited that its the holiday season. |
Overall a good advert, but the cinematography was quite dark, sometimes it felt difficult to understand what was going on. |
The advert was in parts quite repetitive too. |
I think that this Amazon commercial was really good because it gets us into that Christmasy spirit and gives to others by buying their wishing present(s) |
Advert was entertaining and enjoyable to watch, however i found the part with the child in the hospital bed slightly decreased the adverts Christmas feel |
I do like this advert. |
It may be slightly cheesy, but I think it captures the Christmas spirit whilst reminding you of the convenience of Amazon brilliantly. |
happy advertisement, it catches your attention. |
Its funny because of the different situations and people reaction, also you can feel the christmas advertisement and the message its very clear |
I love this advert! |
It's a well known advert from the year before. |
The music they have chosen for the boxes to sing fits perfectly as it creates such happy and smiley mood. |
It's diverse in showing all the different types of people that use amazon while showing the different services amazon offer. |
The lighting always suits the scene. |
The song is a bit cheesy and the voices stand out too much separately especially the first voice as it is very weak. |
The mouths moving on the boxes are actually a bit weak. |
It is a great advertisement for the company as it bring s cheerful vibe and a playful atmosphere. |
It does get a tad repetitive, however, but overall this is a good video. |
Great editing. |
The advert is a little less christmassy than I would expect although it is nice and uplifting. |
My only issue is that it places a huge emphasis on the idea of Christmas presents being the main part of Christmas. |
The commercial is eminently Chrismassy. |
Personally i am not a fan of christmas adverts as i think they are over saturated with content. |
Although the ending of this advert was a different never seem before concept so was satiating to watch. |
Though i dislike the constant use of present boxes to indicate Christmas. |
i do not get the message of this advert i find it confusing but i really love the music choice. |
i think it is a bit long though. |
This was a really great advert. |
I would say it tops the john lewis ones. |
It was full of creative ideas with a know song that is fun to listen to . |
I thought the whole ad was very creative and a lot of thought went in to it, but sometimes may be a bit too slow. |
it was vibrant and energetic. |
it brought the christmas spirit in me. |
i would probably sing the song throughout the rest of my day. |
recognizable that is amazon |
they used a great choice of actors because it was aimed at everyone, the music fit with the audience and it was light and joyful and made me feel warm. |
This was quite a long advert but I enjoyed nonetheless. |
I like the whole feel of the video as it made me very excited to be in the Christmas spirit. |
There was a lot going on in this video but it made me want to keep watching. |
Lovely Christmas advert. |
The song used is a very catchy and upbeat song that captures the excitement of both receiving a parcel from Amazon as well as building up to Christmas, |
The general idea is really great, it shows different types of people in different environments and this gives a message. |
I think the only thing that ruined it was the singing boxes and the voice that was singing was really bad. |
fun advert, fairly clear which company it is advertising. |
Quite long which may make people lose attention after a while. |
Overall I like it and think it's chrismassy. |
Like this advert as it makes such a simple, boring thing of delivering parcels exciting and Christmas themed. |
Good song to sing along to and cute ending. |
A brilliant end and beginning with the more heart-felt quieter sections! |
I captured the christmas element and used upbeat, exciting music to make a memorable advert. |
Dynamic and very musical. |
First thing first, this video has a great dynamic element: signing delivery Amazon boxes. |
Best thing ever! |
Also, the song makes you indeed feel the Christmas spirit. |
This is a fun advert, and the singing boxes are a creative idea. |
It shows that Christmas is both about community and family, and that spending time and giving gifts to the ones you love is the true spirit of Christmas. |
The actors inside the advertisement, were probably the most interesting bit to me. |
There wasn't much of a story line, and some of it didn't make much sense. |
I love the visuals and the music, gets me to a great Christmas spirit great sense of warmth and I love the animation and the actors. |
It was a happy mood and made me smile i like the fact the boxes were singing and the snow and Christmas lights really set the Christmas mood and the song was happy and positive. |
It shows all the people happy and smiling as the revive there gifts and it really captures how Christmas makes me and many other people feel and the little girl getting ready to go to bed makes you feel cosy. |
I really liked the music chosen for the advert it gave a good Christmas vibe. |
The boxes singing and dancing was also a funny touch to the advert, however, I believe the advert might have been slightly too long. |
I liked the choice in music as it's not a typical Christmas song. |
I like how the boxes were singing. |
I didnt like the alexa bit as I feel it took away the magic of the ad. |
I like that you saw lots of different stories with families and people. |
I didn't feel very christmassy watching it though which was a shame. |
it was good it captured charismas a lot I enjoyed it and liked the music. |
I enjoyed that they had a bit in a hospital. |
This video was about the amazon boxes singing and being back in full voice just as they were last year, they were singing out loud for those feeling the festive spirit of Christmas. |
The story was interesting and very clear to see, the actors all played their roles very well. |
The images were very christmasy and had everything needed in a christmas video, the song can you feel it is one of the best songs to use in a christmas video in my opinion as it catches the christmas spitit very well. |
This video made me feel happy and made me feel the christmas spirit. |
Great advert very well put together the point was very clear and id love to buy from this store this advert has made me existed for Christmas. |
Fantastic, feel-good advert that captures the Christmas spirit really well. |
Excellent use of people's emotional reactions (lots of smiling etc) gives the viewer a great feeling about the product and the diverse array of people and scenarios highlights that the product is accessible to all. |
Brilliant music too which accompanies the advert very well |
This advert is good for representing amazon as it shows you can buy anything for anyone on it. |
Also the advert is a good lenght and cheery with a good beat. |
it was Priestley lit advert and it made me much more aware of amazon delivery and i may even do my Xmas shopping online this year. |
This advert is very positive and we receive that impression from the happy music playing, although it get's repetitive and it's easy to tell what is being advertised |
Nice advertisement. |
Has a Christmas vibe to it, which is nice. |
Very cheerful and happy, which I really enjoy. |
Might definitely get into this product. |
Very good commercial, lots going on, maybe a little bit to long but very warming and i would say its a very 'feel good commercial' |
I like the video it's very familiar , and attractive , the actor are good , the music also it's great but what's i like too much it's the screen play make you feel better and happy for the christmas |
It is great and positive video . |
I like to buy from Amazon and all they video are great , it little bit long . |
The music if fantastic and very Cristmass . |
The festive Christmas atmosphere was really fun. |
The inclusion of the song was a great choice as it is catchy. |
The singing boxes were also a great idea. |
Amazon did an amazing job here, they took a popular and well-known song and implemented it very well into a joyful Christmas special advertisement. |
I loved this and its one of my favorite holiday adverts in a long time. |
Well Done Amazon. |
I think this is ad is amazing, not only did it show the amazon products and their magnificent infrastructure but it also gave a christmass vibe to it. |
I am really amazed! |
I love the fact that this advert hs the actors singing in it. |
i ALSO REALLY LIKED the song they were singing as it really did bring the festive spirit in me |
A very well done video, perfectly captures all scenarios and I can see this advert performing very well. |
The use of all different ages and backgrounds helps. |
Love the concept. |
Pride in being a package for Christmas. |
Singing and Christmas go hand in hand. |
Lovely backing up to a child looking at a snow globe. |
absolutely loved this advert! |
great choice in music, based around Christmas with all happy vibes. |
a great messages showing the huge range of items on amazon |
great advert all the way through saw the amazon box logo and name very good marketing, i knew what it was from the start with the song and the theme of christams |
I feel like the video went on for too long, other than that, the music was great and catchy and the product/service was obvious, with clever placing and uses of their own products such as Aleksa. |
I like how this ad captured the spirit of Christmas. |
I like the fact that this ad included a wide variety of cultures. |
I like the fact that the upbeat music matches this ad well. |
Its a good advert as it keeps you interested throughout the whole advert although it is quite a long advert, the singing boxes adds some humour to it and makes the advert more enjoyable. |
The scenarios are realistic which makes there products seem more useful. |
I think this ad is really nice because is reminding us of Christmas time coming soon. |
Of course we would like it buy some products |
I really love the Amazon one. |
It's nice and would engage the viewer, I think I would definitely use amazon after this. |
I think people would buy from amazon. |
The music is very good as it can the be used by someone to use it as a related song that makes them thing of this shop. |
This is a whopping advert. |
It makes anyone smile and is very much a feel-good advert, it reflects on Amazon's previous advertisement campaigns with the animated boxes, but it has certainly improved since then. |
It shows a wide range of ways you can receive Amazon products, by post, collection or deposit boxes. |
This is one of my favourite adverts ever because of the background music and how it reflects on Christmas yet still staying similar to the original track. |
Brilliant, the advert really came to life! |
The actors/Acting was amazing, it was that good i didn't notice it was an advert more of a short movie! |
I like how they showcase Amazon products "Alexa, turn on the lights". |
The choice of music could not be any better really helped bring the Christmas spirit. |
Amazing advert, definitely going on Amazon after this :) |
the very upbeat music is great at connoting the happiness of receiving a package from Amazon. |
the diversity of actors will definitely avoid any controversy. |
the animation of the boxes was immaculate and didn't look cheap or odd in any way. |
the line "can you feel it" leaves alot to the imagination of the audience making it slightly more personal. |
This is a feel good advert, boxes with smiles are clear Amazon branding. |
Excellent use of products and perfect music choice. |
Bright colors and appeals to all audiences and age ranges. |
Extremely creative advert to show case both alexa products and amazon itself. |
The theme of snow and the bell music set the chirstmas spirit and it contained humor. |
Honestly, i think the whole thing is about double the length in which it should be, the song felt like it went on forever. |
However, i do feel like it is the right choice of song I just don't think it should be played in its entirety. |
Maybe just 30 seconds then the ending scene. |
Although the lighting is great throughout the whole thing and the gimic of the boxes singing was fairly amusing. |
The smiles on the boxes go well with Amazon's classic packaging. |
The music gives off happy feelings, the iconic boxes show Amazon as a comforting company and reliable |
i think this ad by amazon has a good christmas vibe to it and it promtes the service well. |
i think the ad is friendly and fonny and very cute |
Great use of song. |
The audience know straight away that tis is linked to Christmas and the anticipation that comes with it. |
All in all great add. |
This was a good ad and enjoyable, i liked that they had the amazon boxes singing throughout the ad which was a little funny as well. |
I also liked that they involved the amazon echo/dot in the ad as well. |
The music was not bad and a overall good ad which i would not mind watching again. |
this advert was great. |
it was incredibly lively, happy, and really got me in the christmas spirit. |
i loved the actors, they were happy and really showed the christmas spirit. |
I think the ad went on for way too long and it didnt really progress to anything. |
personally i think that it didnt do a great job of selling a product to me. |
i though this advert was cool and has some helpful and useful information in there about the company, i would definitly not mind seeing more. |
Thisis what i have to sauy about this ling advert, This was goopd at the beginning, and in between it was ruined by the christmas theme stuff |
i think that Amazon service is the best so far that history of shopping knows where you can buy or sell anything you wanna to and they have done a wonderful masterpiece of a promoting video. |
I liked this video track because it was good to understand about this video that it's about Amazon gifts and showed that gifts are important for everyone. |
It could be good advertising. |
In this video track I disliked long video time. |
In my opinion they could change speaking boxes in something different too. |
Items in this video track been maybe too much showed as well. |
The ad is quite original, but slightly repetitive and and if the amazon delivery service is being advertised, the ad could use slightly crazier contexts. |
This, in my opinion, is one of 2018's best Christmas adverts. |
It really gives you a sense of working together as a community while still showing off the products and services that Amazon offer. |
Not only that, the singing from the boxes was incredible and really uplifting. |
It really makes me want to purchase more from Amazon now |
I love this commercial. |
I think it has a great choice of music, has a very good positive message and has a great quality about it. |
The video has great music which is played throughout the whole video and it also has nice colours and images. |
The video made me want to go on the Amazon website and look at their products. |
I absolutely adored this commercial. |
It was extremely festive and made me feel nostalgic to when I was a kid. |
The choice of song was brilliantly feel-good, although I feel a more festive tune should have been used. |
This is probably my favourite commercial. |
It makes me so happy. |
The smiling, singing boxes were very clever. |
i really enjoyed this advert! |
it was a very happy cheerful video and very cleverly made with the singing boxes, it is a well know song that will lour the viewers in and showing how great the elecsa is to buy someone for christmas. |
This is a really cool advert. |
THose singing boxes really make me smile and the song is brilliant. |
The little girl at the end just sums up expectation and hope. |
I absolutely love this advertise, I always like amazon's advertise because they are so good, I like the singing boxes as well they are quiet cute |
Very good advert it really captures the energy of up and coming christmas and i love how they are using actors from all different walks of life. |
The only thing i would say is the advert is slightly too long. |
Overall, the concept was well thought out and provided a clear message throughout. |
My one main criticism is that the use of parcels and boxes as opposed to displaying the items inside could have made the advertisement rather bland. |
On a positive note however, I like that a broad range of people in differing circumstances were included in the advertisement, showing that Amazon were including everybody this Christmas. |
I thought the storyline was very funny! |
I liked the actors and i enjoyed the music and images that were used in this advert. |
LOL. |
I liked the advert, it gave a nice sense of community showing all walks of life interacting with the product. |
It gives a nice warm christmas feeling. |
The ad was a great way to show the happiness you can get when shopping at Amazon and all the stuff you can. |
it showed a lot of adults though even though it showed a child at the end all happy. |
jolly nice to watch, it was i tiny bit to long but good song choice for was you wanted to say. |
(made me feel like putting up my Christmas tree. |
) |
its really fun to watch and it is one of my favourite charisma add vert can you feel it would watch again! |
and the story line is good |
i really enjoyed the way the boxes spoke and how they were so joyful and the song in the background was great and contrasted the joy awesome. |
Amazon - Can you feel it? |
My review: This ad is very good, telling others that Christmas is upon us as we speak. |
The delivery packaging seems very good as there is a smile and looks to be very strong. |
It was interesting and i liked how the boxes had mouths. |
Another thing i liked about the advert is it showed that Amazon have the best the gifts for Christmas. |
I thought the ad was amazing. |
It was extremely entertaining. |
It also had a very catchy song. |
It was also obvious that it was an Amazon advertisement. |
Also, the ad was Christmas themed which is pretty relevant since Christmas is coming. |
This commercial from amazon has a very catchy song that will stick in the people's minds. |
The only problem is that it becomes a little repetitive at the end. |
It has a christmas theme that will relate to the viewers. |
Brilliant way to show how the package brings in joy and excitement from just knowing that it is on its way. |
Quality was superb and crisp |
The ad overall was great, got me straight into the Christmas spirt due to the choice of music and the actors were able to convey successfully the ideas of joy and kindness towards overs. |
The story line focus on the happiness of the customers much than the product , i only see the product once on this video and it disappears for good . |
It is a great commercial for Amazon and it gets's me in the holiday spirit immediately. |
It's a very warm add I enjoyed it very much. |
I think this was a well made advert for amazon it brand the audience into the screen and it really made me watch the whole video because it looked really exiting. |
I very inspiration advert. |
I love it. |
My thoughts are that this advert has a big story behind a small advert. |
This would tell me/customer that i should check out the website |
This video can make people to be happy even about 1 minutes watching i enjoyed to watch it too Also remember that Christmas time will come very soon . |
So amazing and beatiful video . |
Its touched my heart |
The storyline intrigued me that it was trying to show a sense of community or bringing the community together throughout Christmas. |
The music was very catchy and may have nearly started singing along once or twice. |
The actors were very well cast within this and made it feel genuine and that all parts of community could work well together. |
It made me feel really nervous for Christmas and really quite excited in general. |
The style of saying how important amazon will be throughout this season really shined through. |
The choice of music in the video is excellent, incorporating a song which is inclusive and positive. |
The story line is adventurous and realistic. |
The actors contribute to the familial vibe emanating throughout. |
This advert is good, however it is a bit too long to hold the interest of the viewer. |
Despite this, it is clear what this advert is for. |
It got me in the christmas mood and there was a lot of diversity of the cast. |
It had a cute premise and I enjoyed watching it. |
The storyline was hard to follow since it's a bit weird but it did it's job. |
The Music was great and had an upbeat feel to it. |
It made me feel christmassy. |
It's style and lighting were also masterful because it captured the cosy winter feeling with soft oranges and blues. |
Without knowing it was a Amazon commericial I wouldnt have known what the talking parcels were for. |
I dont think it displayed the Amazon brand anywhere as well. |
I think the music Can You Feel It was good as it captured the christmas mood without it being specifically about christmas. |
The packages coming to life and singing are fabulous. |
The song was a great choice Can You Feel It by The Jackson's is a feel good song it gets stuck in your head. |
I thought the advert was far too long and could have been shorter. |
I quite liked the music in the advert and did enjoy it quite a bit. |
It was really repetitive but it did help capture in my mind a happy Christmas with children running around having a good time no matter what situation they are in. |
The advert was long. |
I like the concept but it did not vary throughout the video. |
The end I liked the most with the child. |
I think that it was good however at the end where the music stopped i think that it just changed the whole mood maybe if that was not there it would remain cheerful. |
a very well constructed advert although was a little corny at certain points and could have been expressed in a different way, although was a well thought out advertisement |
I really enjoyed the boxes having mouths and being able to sing, especially when there were multiple boxes acting as a choir. |
I also really enjoyed the song choice as it really stimulated the idea of excitement and build-up, also it's just a great song. |
I also liked the scenes of the box singing in the children's hospital room and bringing joy to the old man, however for me the love interest scene was a bit contrived. |
In terms of Christmas spirit it worked really well but there was hardly anything to suggest that people brought each other presents which I think is a big part of the season |
i really enjoyed the way the parcels and boxes had cartoon animated mouths etc. |
the music in the video got me into an energetic and atmospheric vibe. |
a great way to promote both the amazon service and the echo. |
The cinematography was of a brilliant quality and the advert made use of the fact that the logo is incredibly recognisable without needing to state who the company is. |
Some scenes seemed a bit tacky but the overall message was nice. |
I thoroughly enjoyed the advert as it has got me back in the Christmas spirit. |
I feel like the box animations could have been a bit better and more in sync and I felt some of the acting was a bit bad but besides that I loved the concept and made me get into that Christmas spirit i've waited all year for! |
Very loud and energetic. |
Eye catching, however the song choice is a little corny, and can appear as a little too much. |
However the advert as a whole is enticing and interesting. |
I think that this video is good because it uses animated boxes (which was quite humorous) to show the Christmas spirit as alive and well in today's society. |
I also think that this advert was very well edited and that it overall, is a great Christmas advert. |
Add was very good the visuals where pretty good although was pretty dark throughout it. |
The majority of the add was relatable to most people. |
Cinematography is well produced and portrays the sense of Christmas as intended. |
On the other hand the song's repetitive vocals left the commercial feeling bland towards the end. |
WOAH, that was amazing the start was kinda dull but then it got really great the animation of mouth for the boxes and the song ! |
the song was amazing and the ending actually made me say at loud "Woah" it was actually AMAZING |
the begging of the advert starts at really well, i like the animation of the boxes singing the song, however the advert can seam a little basic at times. |
there is not alot of need for most of this shoots taken in the video and it could be reduced down by a lot to be able to get of different play forms |
First of all, loved the choice in music - yes I can feel it! |
I like that it's the Amazon logo/mouths singing the song too, and the little girl at the end was absolutely adorable. |
Felt very Christmas-y! |
Catchy tune, interesting use of smile visual to let people recognise the brand. |
Mouth moving slightly funny, then got more normal after a while. |
Overall good. |
I dont like the box talking animation. |
it feels creepy. |
But the music was nice. |
Looking at the video i can definitely feel the Christmas feel in the video. |
I don't think there is a storyline inside. |
I love the usage of videos in this advertisement, where it includes the video of a office that is normally seen as a place of just work and no celebration. |
I love that there are different locations used throughout, which includes a busy road, a commercial office. |
This show's that the amazon packages can be sent anywhere efficiently. |
The style of the advert is suppose to be Christmas shopping theme, letting the customer know the best supplier to use for getting the perfect present. |
The music used really sets the tone, as with the images being vibrant, the music is loud and cheerful setting the mood for a really exciting holiday, the actors also played a very important role in this advert, as they had to clearly show the story line of the advert in which they did a really good job at it, overall it made me feel happy, excited and made me feel like I wanted to go onto amazon to use their service now. |
I think it was a semi decent advert until they used a sick child which was inappropriate. |
It was even worse when they made the singing boxes make him better. |
The singers were mostly out of tune and didn't sound very appealing. |
The idea was good, but the execution was terrible. |
Okay so at the start of the advert I was like oh this is so cute theres singing boxes and its Christmas time but oh. |
. |
. |
those singing boxes got annoying real fast and at the end when she whispers its just creepy! |
i hate the song in the advert, it puts me off. |
I get the message of the advert and its relevant to the brand and to christmas. |
the singing boxes are a bit disturbing. |
Painting a positive and happy image of the Amazon brand for all walks of life in society. |
I love the singing faces on the boxes, I find this innovative and suited for the company. |
Chosen song is would not be my number one choice but a wise choice all the same. |
Amazon is very clever at doing advertisements. |
This features packages singing which I thought was so cute and funny. |
Its memorable and I enjoy watching it. |
I found the advert really entertaining throughout and thought it had a really great story to it. |
I particularly liked the singing boxes, they made the advert. |
Interesting storyline. |
Love the idea of a singing box. |
A bit too long and not saying anything new. |
This commercial could have been only 50 sec long and would have had the same impact. |
amazon is one of the greatest marketplaces. |
i think we can buy many christmas gifts from amazon for cheap prices,. |
and the quality of amazon products are so high |
I thought the advert was quite boring and I didn't really like the song. |
I think the song made it feel more generic, and although it was good at advertising Amazon as a business, it wasn't memorable. |
The advert also felt quite repetitive. |
I am speechless, the commercial is amazing. |
The producers put a lot of work into it, the shots are very beautiful as well as the animations. |
The actors did a great job too. |
This commercial does look great i think the Christmas lights and everyone looking forward to their parcels looked good. |
I would say that this commercial was fun. |
The commercial is amazing. |
I can truly feel the spirit of Christmas. |
the music is an excellent choice and makes me fell happy. |
But also the atmosphere, people, their smiles, gestures and behaviours across countries and diversity are incredible in this video. |
Moreover, the idea that boxes can have feelings like humans is impressive. |
This highly positive view of Christmas is pleasant enough to see leading up to the holidays, but a lot of the personal touches some other adverts have is lost here. |
This advert was really fun and upbeat and you'd never fail to see it was for amazon because the boxes always look like that. |
Never had one sing for me mind. |
It was a really feel good, christmassy advert. |
what a lovely christmas advert. |
i just wish it had a more festive song to go with it, something that you would hear over the festive period and it would make you think of this advert, my daughter really liked it |
I like Amazon. |
Video is very invigorating . |
And music suitable. |
Christmas teme is very inspirational. |
I'd like it. |
But i woul like more information about the shop |
the advert is upbeat and you cant miss its an advert for amazon. |
the song is lively and it has an fun element with the parcels singing. |
There is an seasonal vibe and it shows all the different ways to access your amazon parcel. |
it is easy to recall. |
I don't think this advert captures christmas and quite frankly it was boring throughout and went on far too long. |
I did understand what the ad was for. |
A little bit too cheesy. |
BUT if not at Christmas, when. |
The storyline of the advert is good and gets a lot of the message across i. |
e. |
collection/delivery in a subtle way |
This advert was absolutely fantastic, it really made me get into the Christmas spirit. |
The music worked well which just made me feel good. |
I loved the animated delivery box, It was a well thought out advert which I enjoyed watching. |
I like the music, and the raising of the volume during the advert building intensity. |
It has a cheerful feel and the actors are good and seem festive. |
Overall I liked this advert. |
Great choice of music, really catchy and gets in your head but also makes you excited about Christmas and sending parcels. |
Very happy advert, makes you smile too |
Great video, the bright lights in the video give off the whole christmas vibe to it. |
with amazons christmas boxes dancing its so musical and playful and very family friendly. |
This is a good advertisement for Amazon which shows how much work they put in to making Christmas a good time for their consumers. |
I think its a nice ad. |
A sweet advert and very in the Christmas spirit. |
Quite long though to keep your attention though the music does help. |
Does not persuade me to go to amazon though. |
Very glossy. |
Really festive and it makes you get into the spirit of christmas and makes me want to go and do some christmas shopping! |
I mean, Amazon are quite an immoral company so it's difficult to really, extremely, very much think hard about any stupendous things to say about them. |
the video made me feel meh. |
is that more specific. |
do i have to add key words to this or something. |
like. |
style. |
image. |
actors |
The boxes singing is a nice feature and makes the amazon brand more friendly and trust worthy. |
The man falling over in the snow was funny. |
I didn't like seeing the boys in the hospital bed. |
it was a really nice advert, I love how easy alexa is to use. |
it makes me feel magical seeing the lights turn, especially this close to Christmas. |
Really good advert. |
You can tell who it is for amazon brand. |
Love how bright and colourful this is. |
Goes on a bit long and the traditional love story i didn't like |
I love the song, as it is very catchy and makes you pay attention to the ad. |
I like the idea of the different people doing things around Christmas, but the look of the ad is very drab and dark, which doesn't give a festive vibe at all. |
I loved the storyline, all the Amazon boxes being delivered on time to make Christmas joyfull and happy. |
The idea is a simple one, but very effective. |
This advert made me feel merry. |
The video is exciting and fun and very eye catching from the start. |
It has a family vibe which gives the message the service is open for all people of all ages and backgrounds |
I liked the song, the boxes are cute and I liked the video. |
It's a nice Christmas advert. |
Well acted and tells a story which I liked. |
I thought the story line was interesting and engaging. |
The actors seemed natural and easy to relate to. |
I liked they they showed a diverse and full range of people who may use the service. |
I really enjoyed the music as it was cheerful and happy without being overly festive. |
I liked that the commercial felt winter-y and obviously appealed to those of us who are looking to do Christmas shopping, but it didn't feel overtly festive, so it did not feel like it was shoving the holiday period down your throat like other retailers do at this time of year. |
Overall it was a fun, engaging commercial, though I did feel that it could have done with being about 30 seconds shorter. |
Such a happy optimistic advert the song choice fits the company perfectly. |
I love the sense of togetherness, even across the miles in this advert. |
A very appropriate advert. |
The theming is good, definitely gives a very festive vibe with the lights and atmosphere. |
Song is nice and upbeat and would be familiar to a lot of people, and the concept of the singing smile is good, however it's quite a long advert for that one concept. |
This amazon commercial is spectacular, full of life and enthusiasm, at the same time I think the oice of the singers were rreally great in general. |
I think the advert is very good because the song made me excited about the festive time that is comming and also the actors were very good. |
The backing track was really catchy. |
Good use of music and the video was great when it shows people celebrating in different circumstances. |
I think it was too long though and went on forever. |
The start was creepy. |
I like the song, but I'm not sure what it's got to do with Amazon. |
I liked some of the scenes as they felt cosy. |
It was a bit long so I got bored. |
This advert is really unique and memorable. |
It's clever to get the sign to sing. |
I kind of with the packaging had a Christmas tree, or there was Christmas wrapping tools next to or on top of each box so it was clear these were gifts. |
I understand what Amazon was trying to do though. |
This video shows everyone's point of view on Christmas its also shows it doesn't matter about just the gifts, everyone in this ad was happy just because there are with the people they love which shows Christmas is special |
I absolutely love this ad! |
This ad is very colorful and full of the holiday spirit. |
I love the idea of singing gift boxes that this ad has. |
I thought the video was very clear with its message. |
The music was great. |
Most of the people used were good. |
However the amazon box was overused and not a great animation. |
The ending was good ! |
I like this advert - I think it does a good job of showing how lots of different people from a variety of places/walks of life can be bought together by one common thing. |
I enjoyed the upbeat music and the general styling of the advert. |
I really like this video, the music is upbeat and positive and gives a lovely vibe all throughout to create a warm feeling of holiday spirit. |
You can tell almost immediately that its for Amazon as the advertising is clear cut and transparent. |
Excellent, Loved the choice of song - upbeat and festive! |
A little bit long, didnt need a minute and a half to cover singing packages! |
This Amazon advert is new and interesting. |
It probably is not one of my favourite but it has its positive impact. |
At the beginning I feel it might not be relevant with Christmas, but the more I was watching it the more it convinced me that Amazon is the best way to find something special for a loved one. |
The catchy song really helps building the spirit but it's not a Christmas classic, so this is probably the main reason why at the beginning I thought it might not be as interesting or relevant as it could. |
It was good at capturing the spirit of the build up to christmas. |
It was upbeat and happy. |
Amazon have chosen the right music and feelings |
I wanted to dislike this so much, but despite myself I had so much fun watching it. |
Seeing the parcels sing and come to life really brought out my inner child, which is what you want from a Christmas commercial. |
It was daft and I'm cynical of Amazon as a company, but nevertheless I felt good. |
Very good advert. |
Has a very original aspect about it and loved the singing boxes. |
Thought this was very clever of Amazon and has nailed Christmas advert fun! |
The music is the highlight of this ad. |
I love the many vocals used and in the video the many different types of people going about their everyday life. |
The ad gives a sence of being apart of a wider community and everyone is a part of that. |
It's an unusual advert and I think it went on a bit too long. |
I like the music and the singing boxes. |
It is obvious it is for Amazon. |
A light hearted advert. |
Amazon is a vast company. |
They are showcasing all their products that are available on Amazon and the various ways you can receive your package in time for Christmas. |
It presents a better way of shopping for Christmas compared to the traditional way of shopping. |
The song played goes well with their message. |
if amazon prime boxes really sang i would order a lot more from amazon, funny and great advert with some nice music, have seen it a few times on TV |
This advert was okay, I really didn't understand what it was trying to tell us. |
I didn't get the christmas magic feeling I get with other adverts. |
However the advert was really creative and had a good choice of music. |
The actors were great. |
I just didn't understand it. |
The music is kind of annoying, but I can also see why they used that particular song. |
The way they have put this commercial together is really clever, and it is quite a fun advert, although not their best one to date. |
Brilliant advert that from the moment it starts get you in the mood for christmas. |
The song is bright and fresh making you feel energised. |
Really like this advert and really cleverly made. |
The length is really good and makes you feel involved. |
Lovely mood, great lighting, etc, good concept. |
The music is catchy. |
It has a great community feel and subliminally gets the concept of ordering joyful packages across! |
Is a really funny advertisement. |
The message is really clear. |
Amazon can reach each place and situation. |
Expecially during holidays giving surprises and happiness. |
I like the final scene. |
The advert casts a more human family orientated face on amazon who have had issues recently. |
The colour scheme was warm and friendly which will increase the customer friendly perception obtained by the viewer. |
Rather a long advert however very original and unique. |
Good use of music and something I would remember. |
Clearly identifiable brand and something I would expect from them |
Singing packages is a fun idea for an advert. |
There is a lot of Christmas spirit in the ad. |
It is a little bit long at 1 minute 30 and the concept does get a little tiring towards the end. |
Maybe the ad can be shaved slightly. |
This was sweet and the singing packages were cute. |
Creating a warm feeling that invokes a Christmas feeling. |
I think this would aid in making a person choose Amazon when buying their presents this year. |
ok that was creepy. |
i dont want to see an inanimate object with that rye smile on it. |
looked cold outside. |
i dont enjoy this advert |
It was ok. |
It was a bit boring and quite long. |
I don't remember it actually saying Amazon anywhere. |
I just recognised the logo. |
It was fun but also not very informative. |
I guess it was just promoting the brand not anything in particular |
The advert was way too long and it was very repetitive. |
I liked the dancing Santa at the beginning of the advert and I liked at the beginning the singing boxes but got annoying towards the end. |
Very sweet, festive advert that brilliantly places Amazon's brand logo in multiple places. |
Serves as a reminder of their vast product services and is also neatly and cutely acted. |
music not have enough for this ad it's getting over and over. |
casts do ok in the ad and idea of using box is well developed |
Yes I can feel it. |
This was a good, happy (albeit rather lengthy) commercial that builds a positive image of the company. |
I particularly liked the song and think it does a successful job at capturing the interest of the audience. |
This was so white this looks lioke an ad for only white boys. |
Please ad some more black or dark people to make this goiod |
It is a very nice commercial from Amazon. |
It made me feel very relaxed I enjoy watching it. |
The actors are playing their role very good. |
The images are very catchy and the sound is loud and clear. |
The storyline is absolutely charming. |
Overall it is a very well build commercial. |
This is a great and festive feeling advert that gets me in the mood for Christmas. |
However, I would say it is a bit long. |
I like this video because it say you to stop to work and the music video its good and he get you a very beautiful vibe. |
Can you feel it? |
I certainly can! |
brilliant advert. |
Concise and to the point. |
Love amazon its so quick and they sell everything, This advert is what Christmas is all about. |
I thought that this was very good advert, the choice of song was perfect and really reflected the excitement of Christmas and receiving gifts and the role that Amazon plays in that |
wow what a fantastic advert and from amazon i would expect such a high budget advert. |
Very good acting sound and lighting would love to see this on the tv. |
In my opinion this is a very inspiring advert. |
But it was a well made one it has all the elements and features of a normal advert. |
not a good advert, it doesn't clearly show what Amazon sells or has to offer, the song is a bit annoying and the actors are generic |
it was a good advert and was getting the message through for Amazon and telling us about their good quality products and shipping and telling us what their website and business is about and selling. |
Quite good advertisement, with the main character being very obvious to the audience. |
Nice pictures, celebrating atmosphere, enjoying storyline. |
Even if the there is a Christmas spirit, I believe that ads during this period should combine a wise message for the public too (enhancing the social responsibility concept). |
In addition I think that it shouldn't be so long in duration. |
This commercial video is simply awesome! |
The idea of the speaking boxes all over the world. |
The music, happy ppl and children - understandable and happy. |
I think it is a very nice and festive video for amazon and it is also very child friendly. |
This also brings happiness to my heart of how festive the video is. |
very seasonal video, had all concept of the winter weather with snow, jackets and lights and a lot of shopping. |
comdey with the actor that almost fell over in the snow the amazon boxes that where singing also made the film interesting |
it was very very good and comfortable to watch and listen too. |
i am also going to be using amazon from now on from this ad |
its a catchy commercial. |
i like it because it emphasizes on the capability of Amazon as a company and it also encourages us to purchase with them for the holiday season. |
i will be using them for my christmas shopping |
The personification of the boxes really stands out as an idea. |
It gives the customer the impression that this company will cater to YOUR demands. |
The actors where all good, nothing negative to say about it. |
The locations where really nice, and I liked the music as well. |
I think is a good commercial for Christmas. |
The advert is very catchy, and the marketing idea is excellent. |
It has both large and tender moments, and is a great advert. |
I would like to see this again. |
Love this advert. |
Such a good feel video, love the ending when the box is whispering, and the "can you feel" it bits are what make the video. |
I really liked the advert. |
I didn't get much of a family value vibe from it where you normally would from a Christmas advert but I did get a sense of unity throughout humanity as a whole which is still heartwarming. |
It does have a very Christmas feel to the advert which is its only good point. |
I personally did not enjoy the boxes singing during the advert. |
It looked visually poor and puts me off the advert a bit. |
The upbeat song was the defining attribute to this advert. |
It gave it soul. |
It captured some of the christmas vibe but if it was not for the song it might not have had as much appeal |
I liked the talking and singing parcels. |
Really good music. |
It was a video or advertisement for every age. |
It does not matter, if young or old. |
And it was not too long and not too short. |
Alltogether a lot of different scenes. |
Heartwarming commercial showing different people in various waves of life all enjoying Amazon and benefiting from it. |
It has a nice music attached and overall advert is easy to watch and perfect for festive season. |
The advert makes me feel lively and puts me in the Christmas spirit the more I watch the advert. |
I think the producer(s) did an amazing job creating this advert |
Pretty inspiring concept
nice presentation, song is significantly amazing. |
i think people will get the message instantly rather using the smiley than logo of A or simile like it. |
A weird type of story line but easy to understand with the images being very detailed the music has a weird sort of Christmas feel to it and the actors were very good making me feel quite merry. |
it was a unique advert and i really liked the way the boxes were talking and singing. |
it made you realise any age group any person can use it |
The song is really irritating so I am not a fan of the advert. |
Also the talking boxes make it worse. |
I do like the Christmas settings and snow, however. |
This has a very personal touch, which is something I think amazon as a company needs to get across. |
The song fits perfectly and I love the idea of the boxes with the moving mouths. |
The part at the end, where that winter scene morphs into the snow globe is great too. |
it represents the Amazon brand. |
Very specific and graphics are not that great. |
A comprehensive story that overall tell the audience Amazon can reach out every where around the world . |
The video was fantastic and they captured the spirit of Christmas decently. |
The music was a bit annoying but went well with the lip syncing boxes. |
Could video because the smiles and the song makes the audience smile and encourages us to buy from Amazon. |
It also suggests that there is deals this Christmas. |
The song was a good, perfect choice and very suitable for the video for Amazon. |
Definitely would show this to the audience. |
I liked the whole Christmas spirit, everyone bonding together. |
boxes singing to each other, it was a good advertisement. |
everybody's happy and playful, creative piece of work. |
Nice celebration mood causing advert with lots of joyful moments which bring happiness to a commercial world, great combination of faces, gender and places with some great views and scenes |
Amazon doing great job special now at Christmas time. |
this video contains a lot of information about Amazon services. |
but better if you use some more happy faces. |
This is a terrible song i hate the lyrics and i hate the instruments. |
This track is my least favorite that I have heard on the |
Not a fan of this advert, although it's very well made for what it is. |
It does have the Christmas warmth, and I like how diverse it is. |
The song is very annoying and I'd hate to see this often. |
Great advert and choice of music. |
The advert is memorable and clearly shows what amazon are trying to sell. |
The colour and tone is fitting for the season and brings a real Christmas vibe. |
nice advert, i see amazon on this advert, funny
christmas advert, hope to see more like this one,
and this kid is soo cute, i put smile on my face after seeing this. |
Fun advert, really captures the fun and joy of christmas. |
Does not have a real Christmassy feel to it though. |
Good advert otherwise. |
Nice warm feel. |
it looks really good I like how it gives you that Christmas feeling and vibe I can't wait to order something from Amazon best company in the world. |
I really like this Amazon commercial, it's creative and unlike anything I've seen before, I think it will do really well, and as an advertisement for next month, the theme is great! |
video is beautiful i liked very much, awesome representatives are suitable for content, idea is appropriate, sound and image consistent with thr sibject, good acting. |
This advert is such a good one I feel this puts anyone In a good mood and can relate to so many people in the world. |
good effort by amazon of a christmas advert, wasnt full of products they are trying to plug, had a nice christmas feel to it was enjoyable. |
I liked the advert as a whole, didn't really get the whole box's singing thing, like the fact it travelled around the world and showed that not everyone will be at home for Christmas, good soundtrack getting you in the Christmas mood |
This video is so good. |
Just you need to practice to have better energy and this stuff, like more snow, more light because Christmas is that to have better mood and most important Jesus Christ |
Fun to watch musical advert. |
it shows good christmas spirit, i found it to be a good watch. |
the music was quite catchy, actors played really well, and the story line was great. |
I think the Amazon commercial is very creative and innovative. |
It shows a lot of happy people receiving a gift in the email showing of the amazon prime feature. |
The visuals were simply amazing, with a smiley arrow from the a to z! |
Amazing. |
The song selection was the best part for me and if I could find that song its definitely going onto my playlist. |
This video is awesome you know it is so good at the end of that. |
Music is just amazing. |
These actors are so cute and they are so good. |
Also that make me feel so Christmas. |
This video is funny! |
This is a very uplifting advert with music that creates a happy, positive atmosphere. |
The talking packages are very funny and would definitely attract attention. |
This review is related to christmas as there are parcels being delivered to people for christmas. |
It goes without saying that Amazon is not the number one christmas outlet, with so many of us doing our online shopping online now. |
The advert was a little long but it was actually very christmas focused which is good because a lot of the adverts now days are not. |
It's an interesting concept, but frankly I find the idea of a singing/talking box rather creepy. |
And the bit at the end with the girl talking to the box - that's just silly. |
I really love this advert because the music suited the mood very well and I am sure the kids are going to love this very much. |
A jolly cheery advert to get peoples awareness raised of using Amazon to deliver for Christmas. |
A good song to join in with and lots of smiling faces. |
The shots are fast and exciting and the characters are lively. |
It's not very colourful however, and appears a little dark and blurry. |
The musix is fast tempo, and fun. |
Yes I can feel it, I actually shop on amazon all the time :) I feel it very much so, I liked the song and I loved the singing boxes, nicely filmed too ! |
This is a feel-good advert. |
The music is very uplifting. |
I enjoy seeing so many happy faces as people collect their parcels. |
It makes Amazon look like a progressive, modern company who care about their customers. |
Love this advert, as soon as the music starts it immediately stops what you are doing and makes you watch. |
The way they have done the boxes singing is funny too. |
Loved the music choice but it was not christmasy so did not make me feel in the holiday spirit. |
I thought the idea of the singing boxes was a bit silly. |
I don't like the song in this advert. |
I don't really understand the link between the song and the advert. |
It is also a bit boring. |
It shows the mighty Amazon shifting millions of parcels and how it works. |
Should encourage shoppers but I am not sure about their catchphrase "Can you feel it"? |
The storyline was unusual and the singing parcels were quite funny. |
The style was very different to other ads. |
The music fitted the video quite well. |
The actors all seemed to be happy & enjoying themselves. |
I |
The song was good for an advert but not very Christmassy. |
I liked the end part with the child and snowglobe most of all. |
Didn’t really ‘feel it’ sorry |
I liked the song it kept my attention. |
The advert was well put together and i did guess it was for amazon. |
The boxes gave it away about what the advert was about. |
I liked it. |
The lights and colours make this absolutely beautiful. |
The powerful vocals of the music bring the spirit of Christmas into the ad very nicely. |
The entire thing makes one smile. |
I love the cute singing packages! |
A lovely Christmas family ad that makes me want to order lots of packages from Amazon. |
The message is that Amazon has everything for everyone and makes them happy. |
Brilliant, catchy and clear in its message. |
Shows the reach of Amazon and the cross mix of potential customers. |
Easy to follow and personable. |
Fresh and modern approach in a classic style |
The advert was fun and exciting to watch. |
The music gave it a really good exciting atmosphere and all of the actors were smiling which made me feel happy. |
I really liked this advert with the singing Amazon delivery boxes. |
I loved the use of the Jackson 5 music as it is very happy and cheered me up. |
A nice festive feel and very warm. |
I like the advert as it shows lots of different people. |
It leads me to believe that Amazon can deliver. |
It shows how easy it is to get your parcel either delivered or you can collect. |
The advert is fun to watch |
Brilliant concept. |
Love the singing boxes! |
The song choice is also very good and fits well with the advert. |
Its a playful uplifting advert that should appeal to all ages and interests. |
I think this is a great advert with some very good music. |
The animation of the boxes is well thought out. |
I think this represents the brand greatly |
I like this advert. |
The music is catchy and i like the way the boxes talk. |
Amazon sells a good variety of gifts including the unusual |
A nice seasonal advert with a good music choice and the added element of humour kept everything light. |
It did seem slightly long but overall it's a memorable advert. |
This is a great advert with great music to accompany it. |
It is very festive and the actors are great. |
Itmakes you want to go to Amazon and buy presents for family and friend. |
I quite like the concept of this advert but felt it went on a bit too long and it wasn't very 'Christmassy'. |
It started off well but I grew a little bored by the end and would switch over if watching on TV. |
High energy, feel good advert for Amazon. |
I liked the music, it has great energy and is uplifting. |
Visuals were great, lots of people, lots of places and it makes me feel like Amazon is worldwide and for everyone. |
The music was good ,really made the advert come alive. |
The singing boxes did not really appeal to me thought they were abit unentertaining, the snow made it feel more of a Christmas ad. |
The commercial is well produced. |
The colour is quite dark at the beginning but the tone does bring a Christmas feel to the advertisement. |
The colours are suitable for Amazon. |
I thought it was bit too long. |
But I love the concept and the way it had pepole from different races. |
It shows Amazon as a positive and caring company. |
Very Christmassy. |
The best thing about the advert was the music and the worst thing was it ran for too long and got repetitive. |
The humour caught my attention with the talking boxes. |
A nice adversment! |
It made me want to buy something from amazon! |
The music is festive makes me feel warm and thinking about christmas! |
And the packets where cute! |
I really loved the advertisement and it really made feel excited. |
I however didn't think other elements were necessary, like the animals coming out of lifts and into workplaces, that made it seem a bit too busy and confused. |
Otherwise I liked the concept and the Christmassy feel. |
The music was good, could have been a bit more upbeat. |
There could have been a bit more christmas decorations. |
Lovely Christmas advertisement, that makes you feel all Chrismassy, with a brilliant choice of song made me realise I better make a start on my Christmas shopping. |
Going onto Amazon later because they have such a good selection and quick delivery. |
It is a nice advertisement. |
Not very innovative or different from other types of advertisement during Christmas time. |
I have seen more interesting ones. |
It is nice the common theme of teh boxes with the smile. |
The song chosen for this ad is very catchy and memorable. |
Amazon are using their singing boxes again. |
The characters and clips are Christmassy and quite appealing, so quite a good ad. |
upbeat music, well known song with boxes smiling at you and singing along in unison. |
Happy feel good commercial aimed at all ages and all people. |
Clearly aimed at the Christmas period and it's quite cleaver, It's engaging |
I absolutely love the background music and the tune is very catchy. |
I find myself singing it all the time. |
I love the idea of the singing boxes too and its memorable because of that too. |
It has people of all ages and various backgrounds too, this makes it a very diverse advert. |
Overall a good advert and you definitely know its for amazon too. |
Very nicely done, eye catching, sympathetic, empathetic, Many age group involved, very happy, positive, all those people are connected together due to amazon. |
I like it. |
I like the video because it has uplifting music, and overall positive feel when you watch it. |
I like the dogs and actors, primarily the happiness depicted on their faces. |
It makes me feel nostalgic, but happy. |
I like the idea of it. |
I do also like the choice of music giving people the uplifting spirit that Christmas is meant to bring. |
The production quality is high and the quality of the cuts between the video clips is exceptionally clean. |
I do also like how it wants to make everyone feel united. |
music makes it worthwhile but not sure about boxes singing. |
Makes you feel good though. |
Has the feel good factor and brings the spirit of Christmas. |
to me this advert could have been for any time of the year , but amazon have just put a few decorated homes into the picture and made it for christmas. |
just doesn't get it for me even though i love amazon . |
I have to be honest. |
While the animation on the boxes was a cute idea, overall, I wasn't a very big fan of this video. |
It came across as low-budget, boring. |
Perhaps it's my mood. |
I thought it was a very uplifting festive advert which made me smile and also feel a little emotional at the same time. |
Love the idea of donging packages bringing joy. |
Music was not original so appeared dated. |
Graphics were colourful and varied. |
Colours used were vibrant and eye catching. |
Scenes were interesting and at times captivating but overall length was too long. |
Ending was lovely. |
I think this was a great advert for Christmas - i really love the use of the music and the way that the box had mouths to be able to sing along. |
The advert showed a lot of christmas scenes, however it did not feel that christmasy and more about a parcel company. |
I don't mind the ad though because I am a big fan of Amazon. |
the advert is really well done and shows anazon displaying the excitement its customers have when receiving parcels from them. |
the office workers to casual people feeling happy receiving parcels is really nice, and the parcels talking is a really good calming image of amazon. |
The advertisement is very creative and it really captured the spirit of Christmas. |
The commercial is diverse, it showed people of numerous background and in various situations expecting Christmas. |
The song was appropriate. |
Overall, it was a successful film. |
Amazon is for everyone and makes everyone happy with the goods that it delivers across the world . |
Brilliant Christmas advert . |
The actors made it seem real . |
I like that . |
This add moves you and makes you feel thrilled, excited about Christmas season. |
The message is clear: Everything is being prepared for Christmas. |
It shows what Amazon do in order to everybody have the most remarkable and happy experience. |
It evokes positive feelings and brotherhood. |
I liked it very much. |
The Amazon advertisement is wonderful, it had a really catchy song, great beat and one everyone will know. |
It makes me think of christmas and feel happy. |
loved it . |
makes you feel so happy . |
forces you to smile. |
really gives you a christmas high . |
especially the childrens faces lighting up. |
it just shows what christmas is all about - making others smile |
This has a solid Christmas feel to it and the use of the music works with the images. |
i like the early scenes in the snow more than the more reality-based scenes of office and warehouse workers. |
I like the way the Amazon logo is used as the mouth singing and the scene where the whole thing is happening inside the snow globe is cute. |
The bit where the box is singing by itself is a little bit creepy, but once the chorus joins its really nice. |
The images are all positive and its uplifting. |
its a really good christmas advert! |
The "can you feel it " song brings energy and excitement to this Amazon Christmas advert. |
It has all the ingredients expected of the yuletide season,such as winter scenes and festive lights. |
The singing boxes are the focus. |
It's quite enjoyable. |
Good quality video. |
Im not sure if that song helps you to connect with amazon as a company but good quality over all. |
They could think about choosing a different song in future. |
The advert was very interesting and eye catching. |
The boxes that could sing we amazing and the background music made it feel so Christmas love it! |
Wow - fantastic advert that had me buzzing right form the start. |
I love the music and the singing boxes are just so cool. |
I was in tears at the end with the last singing box and the little girl - just so emotional. |
Fab advert. |
i love the musical element to the advert and the fact it looked like everyone came together for the product, it was very long however. |
This years Amazon advert does look festive in places, and uses a great soundtrack to help it along, the Jacksons singing can you feel it and the actors dealing with singing boxes is a decent enough concept. |
The advert in this form is too long 45 seconds would be ample to get the message across, the Santa in the office and the hospital room working the best overall. |
Great advert it really gives a Christmas feeling and reminds you to be buying gifts and get them delivered. |
The way its been put together is really well done. |
The music was a good choice to represent 'Christmas is coming'. |
The singing boxes was a novel idea. |
However, the advert is repetitive and goes on too long |
This is a nice advert from Amazon and showcases a number of the products that they sell. |
The music within the advert is uplifting and this will help Amazon sell more products over Christmas. |
Yes indeed I can feel it, this christmas advert make me feel like looking on amazon for some christmas presents, brilliant advert to get that christmas feeling |
In itself the advert was an easy watch and you you see what Amazon are trying to say with it, but given the bad press they often get it could provoke a cynical reaction from a lot of people. |
instantly recognisable now as an amazon advert due to the boxes with smiles. |
Happy and upbeat advert that in my opinion is a little too long but has a real good christmas vibe to it. |
A nice, seasonal advert. |
Use of really normal looking people in lots of different circumstances is good. |
Strong start and finish with a child. |
Good choice of song. |
Very well presented totally thought out concept catchy music made it children in a Christmas advert always work, Hospital scene makes you wonder about others strong message very powerful story line. |
Big advert |
I think this advert is extremely good and is very intriguing to the eyes. |
Lots of colour and it shows a festive season for many. |
The song is the main drawing factor. |
This is a lovely advert. |
It is funny with great humor. |
I like the video footage and the music in the background. |
It is well made and good quality. |
Top class advert. |
Top online distrubotor. |
Really grabs your attention, and the music is a favorite song of mine, so that helps. |
Gives a good sense of direction for the compny in future. |
I like the way it started, looks like as if the little girl was dreaming and than waking up, but when she wakes up the box is still singing. |
Yes, I can feel it! |
This advert is very heartwarming and nice to watch as the colour and lights are really cool and it made me happy. |
I dislike the part at the end as it gets boring. |
THIS IS SHOWING US HOW IMPORTANT CHRISTMAS IS FOR THE PEOPLE IN THE UK AND AMAZON WILL GET ALL TYPES OF PEOPLE CHEERED UP THIS YEAR WITH GREAT GIFTS AND TOYS. |
it is a winning ad that beat every other stores and websites. |
I liked the concept but the talking boxes were a bit odd. |
The tune was great and there were heart-warming moments throughout. |
Needs less boxes. |
This is a very clever advert, it uses every scenario possible from office worker to families, to girl in bed who all love xmas, all the smiley faces on the parcels or presents being delivered even to sick kids in hospital. |
heart tugger of an advert with a great soundtrack from michael jackson. |
A great xmas advert promoting what amazon do best - they deliver ! |
! |
This advert is just nice and cuddly all over. |
It projects a strong feeling of happiness and joy whilst also promoting the core values of the company to deliver quality goods and services. |
The advert is ok. |
The music is ok, it's trying to engender a feel good spirit which I think its quite hard for a brand like amazon to do. |
It is moderately succesful |
Love this advert seen it many times and it never gets boring. |
Also, love Amazon and you can tell it is coming up for Christmas with this kind of adverts. |
Video is very good. |
Definitely puts a smile on your face. |
The storyline is good and sends the correct message. |
The music is also very nice makes you feel alive. |
Not a bad video, got me into the Christmas spirit and made me feel happy. |
I liked the style and the images used in the avert. |
The advert is good. |
I think it is too long. |
Less would likely be more. |
I a still not sure whether it was for a product or Amazon as a whole. |
Excellent Christmas advert by amazon. |
A real good feel of happiness for both adults and children while achieving the message of what they can offer their customers during this busiest time of year. |
The advertisement was adorable and showed off Amazon's brand nicely. |
The boxes singing were a great improvement, and also because it is almost Christmas. |
My only downside is that it was a bit long, but I still think it was enjoyable; a bit like watching a trailer for a great movie. |
This was a heart warming type of advert and absolutely perfect for Christmas, it spread so much joy and with lots of people involved with the happiness that represents Christmas for families. |
In general I liked the advert. |
It made me feel ready for Christmas and want to get started with my Christmas shopping. |
I am not totally enamoured with the company Amazon, but they do provide a good service |
It is pleasant to me, that in this advertising all age groups are reflected. |
Old men, children and people middle age/ Men and women. |
All equally rejoice to New Year's gifts. |
I think, that it was possible to show in advertising people from countryside. |
Also there is more attention to house pupils. |
I liked the use of the Michael Jackson song, it didnt make me want to buy an amazon echo but it did make me want to order some water based lube from Amazon because I actually need some, im running out. |
A really good Christmas advert. |
The Jacksons song Can You feel It, is a perfect song for this kind of message and the Christmas spirit. |
Great, fun ad that really showcases what is available on Amazon this Christmas. |
I like the way that the parcels are bought to life and it gives you that sense of delight when you get a package. |
excellent for people who are undecided where to shop. |
It is so hard for people to know where to shop at Christmas oso I think the advert will help |
The advert is great, this is emphasised by the Christmas spirit music and the animations, also the boxes singing highlights how important Christmas truly is and how we should celebrate it. |
The advert was at times very dull. |
The music didn'treally enhance the experience, however the actors and theme did help to engage me and the cinematography was nicely constructed. |
An interesting advert by Amazon, not too much branding but you could still guess who it was for. |
It was upbeat and showed a diverse range of people enjoying receiving their parcels. |
The Commercial is simple and to the point, i liked the music and the song and the overall commercial. |
it's Amazon marketing team who did this nice commercial |
The filming of the advert is well done and it transitions from cut to cut well. |
The acting is good and the CGI for the boxes is amazing. |
I like the song but the whole thing doesn't give much of a Christmas vibe. |