Travel Ad Research
REGION: United Kingdom - GROUP: Male, Female
CATEGORY: Lifestyle - SUB CATEGORY: Travel and Holiday
Travel Ad Research
£
This shows the overall appeal, as a percentile, benchmarked against the category.
This shows the appeal by demographic, as a percentile, benchmarked against the category.
Item |
Overall |
GB Male 16-24 |
GB Male 25-34 |
GB Male 35-44 |
GB Female 16-24 |
GB Female 25-34 |
GB Female 35-44 |
|
|---|---|---|---|---|---|---|---|---|
The Great Rail Way |
79% |
86% |
67% |
77% |
64% |
63% |
100% |
|
Haven |
58% |
32% |
40% |
45% |
69% |
65% |
88% |
|
Jet2 Holidays |
68% |
86% |
79% |
55% |
85% |
45% |
66% |
|
Memories |
69% |
55% |
79% |
74% |
62% |
58% |
83% |
|
ROCKING IT |
34% |
23% |
72% |
23% |
55% |
17% |
40% |
|
This is Shearings |
58% |
71% |
71% |
63% |
49% |
39% |
66% |
|
TUI |
41% |
70% |
49% |
71% |
42% |
9% |
53% |
|
How to save on your next cruise |
26% |
21% |
23% |
37% |
24% |
9% |
58% |
|
Teletext Holidays |
40% |
31% |
43% |
48% |
46% |
41% |
35% |
|
Let's Get You To The Beach |
14% |
14% |
39% |
14% |
13% |
2% |
19% |
|
First Choice |
0% |
0% |
0% |
2% |
23% |
0% |
0% |
This graph shows you the average engagement of the reviewers during each second of the trailer. The grey bars show how much consensus of opinion there was second by second. Larger bars indicate stronger consensus. Click on any point on the line to view the corresponding point in the video.
This illustrates how strongly the reviewers agreed on the quality of each item. The further to the right, the more reviewer consensus there was about the quality. The higher each item is, the higher the Market Potential.
HIGH RATING +
WEAK CONSENSUS
HIGH RATING +
STRONG CONSENSUS
LOW RATING +
STRONG CONSENSUS
LOW RATING +
WEAK CONSENSUS
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